- Comedy Central Streams James Franco Roast
MediaDailyNews, David Goetzl - Thursday, August 29, 2013
Comedy Central is taking one of its showcases and streaming it fr ...
- H&M Follows Beckham Into The Locker Room
Marketing Daily, Sarah Mahoney - Thursday, August 22, 2013
For its new fall campaign for David Beckham Bodywear, H&M follows t ...
- OPI Adds Carrie Underwood To Color Lineup
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2013
The Nicole by OPI collection will include glitters, dark shades and so ...
- Robert Downey, Jr.'s The One For HTC Change Campaign
Marketing Daily, Laurie Petersen - Monday, August 12, 2013
Set to kick off later this week and roll out globally ...
- Quaker Launches Hispanic Moms Destination
Marketing Daily, Karlene Lukovitz - Friday, August 9, 2013
PepsiCo's Quaker Oats unit has partnered with Univision Communications Inc. to laun ...
- Cellular One's First Celeb Campaign Launches 4G
Marketing Daily, Laurie Petersen - Wednesday, August 7, 2013
Margaret McKoin, CMO of Cellular One in-house marketing agency The Time Grou ...
- Ellen DeGeneres Returns As Oscar Host
MediaDailyNews, David Goetzl - Friday, August 2, 2013
Talk-show host and comedian Ellen DeGeneres will host the Oscars next ye ...
- Pele Is Subway's Latest 'Famous Fan'
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
Under the multi-year, "global ambassador" agreement, Pele will be featured in ...
- Uma Thurman Graces Campari's 2014 Calendar
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
Actress Uma Thurman is the star of Campari's 2014 (15th annual) calen ...
- NEW! Clive Owen Vs. Clive Owen
Out to Launch, Amy Corr - Wednesday, July 31, 2013
Well this makes for an interesting media buy. We’ve all seen ...
- Social Media Provided Real-Time Info Stream On Royal Baby Even If You Didn't Care
RTBlog, Tyler Loechner - Monday, July 22, 2013
The world is now a hodgepodge of real-time information. We need ...
- What Royal Baby Will Sell the Most Mags: Prince William Or His Child?
Around the Net In Media, Phyllis Fine - Friday, July 19, 2013
In July of 1982, People magazine, with a cover image of ...
- Harnessing Star Power: Insider Tips From A Casting Director
Marketing: Entertainment, Alison Hill - Thursday, July 18, 2013
The first time we met was at the 50th Anniversary celebration ...
- Persona-Based Social Ads For The 'Second Screen'
Marketing: Entertainment, Vanessa Naylon - Friday, July 5, 2013
Data shows that half of the time we're using our tablets a ...
- Actor Off Twitter After Threatening Daily Mail Writer
Around the Net In OMD Europe, Nina Lentini - Sunday, June 30, 2013
Alec Baldwin has deleted his Twitter account for the third time aft ...
- LeBron Taking Sports Marketing To Another Level
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 27, 2013
It's no secret that the world of sports marketing has come ...
- Jon Stewart To Appear On Egyptian TV
Around the Net In Media, Phyllis Fine - Friday, June 21, 2013
Egyptian comedian Bassem Youssef hosts Jon Stewart tonight on his popular progra ...
- Samsung, Jay-Z Team For Album Release
Marketing Daily, Aaron Baar - Monday, June 17, 2013
In what the company is calling a first for the music industr ...
- LeBron Scores First Videogame Cover
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
LeBron James has done a lot of things during his basketball caree ...
- AriZona Teams With Shaq O'Neal On New Soda Line
Marketing Daily, Karlene Lukovitz - Monday, June 10, 2013
AriZona continues to tout its "no frills approach" to consumer marketing ...
- Are Celebs Misusing Social Media With Product Plugs?
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 10, 2013
The government is starting to scrutinize product endorsements that celebrities broadcast ...
- Lexus Taps Amanda For L/Studio
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
Lexus is tapping British television personality and photographer Amanda de Cadenet ...
- TV Star Ashley Benson Touts 7-Eleven Slurpees
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
7-Eleven Inc. is launching #AWESUMMER Slurpee Days. From May 24 through M ...
- Champs Taps Westbrook For Ad Push
Marketing Daily, Karl Greenberg - Friday, May 17, 2013
The effort features a 30-second television commercial in which a high scho ...
- 'Tonight' Still King Of Late-Night TV
MediaDailyNews, Wayne Friedman - Friday, May 17, 2013
While NBC proceeds to set up its late-night changes for next yea ...
- The Next Martha Stewart
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 17, 2013
Brit Morin may be the next -- or at the least ...
- Young Celebs Knock Social Media
The Social Graf, Erik Sass - Friday, May 17, 2013
I don't normally write about what celebrities are saying or doing, becau ...
- Kidman To Star In Jimmy Choo Ads
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2013
Jimmy Choo, marketer of the $800 stilettos seen on red carpets everywher ...
- Deadspin Sued For Scooping Dr. Phil
Online Media Daily, Wendy Davis - Wednesday, May 8, 2013
Sports blog Deadspin has been hit with a lawsuit for scooping ...
- Tebow Time (Out)
Marketing: Sports, John Rowady - Tuesday, May 7, 2013
A few years ago, I was asked by a sports trade publicati ...