- J.C. Penney Can Sell Martha Stewart Products, For Now
MediaDailyNews, Erik Sass - Friday, April 12, 2013
J.C. Penney scored a courtroom victory over Macy's with a decision ...
- Celebrity Study Discloses Many Fake Twitter Accounts
Around the Net In OMD Europe, Nina Lentini - Thursday, April 11, 2013
Twitter's most followed users aren't anywhere as near as popular as t ...
- Ewan McGregor Rides With Moto Guzzi
Marketing Daily, Karl Greenberg - Thursday, April 11, 2013
Actor Ewan McGregor is the star of a global campaign for Milan-bas ...
- Omar Epps Helps Tout Nissan Sentra
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
Nissan is spotlighting its Sentra compact sedan through a social-media partnership wi ...
- Ford Joins With Joyner For Caribbean Cruise
Marketing Daily, Karl Greenberg - Thursday, April 4, 2013
Ford is touting the 2013 Ford Fusion with the seventh year ...
- Celeb Endorsement Flops
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 4, 2013
Some companies are paying up to $10,000 per tweet for an endorseme ...
- It's Official: Fallon To Take Over 'Tonight' In 2014
MediaDailyNews, Wayne Friedman - Wednesday, April 3, 2013
NBC confirmed late-night TV's worst-kept secret: Jay Leno is leaving the "Tonig ...
- Lipton Enlists Actress Kat Dennings
Marketing Daily, Tanya Gazdik - Monday, April 1, 2013
Lipton has hired actress Kat Dennings to appear in online ads airi ...
- Nike In The Rough Over Tiger Ad
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 27, 2013
When Vince Lombardi told us winning was "the only thing," it w ...
- Post-Baby Beyonce Sizzles For H&M's Summer Spots
Marketing Daily, Sarah Mahoney - Thursday, March 21, 2013
Turns out the rumors were true, and Beyonce is indeed the n ...
- Charles Barkley Hits The Road For CDW
Marketing Daily, Aaron Baar - Saturday, March 16, 2013
CDW, which provides IT services for different sectors of the business worl ...
- Coke Zero, Conan Partner To Promote NCAA
MediaDailyNews, David Goetzl - Sunday, March 17, 2013
Coke Zero is turning to Conan O'Brien to add some pop ...
- NASCAR Gala For Autism At Met
Raw, Karl Greenberg - Tuesday, March 12, 2013
In a kind of weird juxtaposition, NASCAR will be at the Metropolit ...
- Charles Barkley, Alec Baldwin For Capital One
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Just in time for March Madness, Charles Barkley, who will be pa ...
- Schwarzenegger Rejoins AMI As Group Exec Editor
MediaDailyNews, Erik Sass - Friday, March 1, 2013
Arnold Schwarzenegger is rejoining American Media Inc. as group executive editor f ...
- Beckham Puts On Pants For Sainsbury's
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Beckham is an ambassador to so many brands, he should probably ha ...
- Recovery, Hope, And Hollywood
Marketing: Entertainment, Alison Hill - Thursday, February 21, 2013
Entertainment marketers love to associate their brands with nonprofit causes: The brand ...
- Golf Shoe, Apparel Brand FootJoy Launches Campaign
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
Golf shoe and apparel company FootJoy recently launched a broadcast and pri ...
- Shaq Endorses Blue04 Water Alliance
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 7, 2013
The role of Shaquille O'Neal will be very "hands-on" in the grow ...
- Campbell Enlists Celeb Chef In Heart-Health Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 6, 2013
Campbell Soup Company, which has been a sponsor of the American Hea ...
- NBA, Sean Jean And Macy's Sign Multi-Year Deal
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The NBA has teamed up with Sean John and Macy's for ...
- Maroon 5 Front Man Launches A Fragrance
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2013
"Maroon 5" lead singer Adam Levine has launched a perfume. It's ...
- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
- Harley-Davidson Partners With Kid Rock
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Diet Coke In Multi-Year Deal With Taylor Swift
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2013
Diet Coke's social channels, including Facebook (nearly 2 million "likes"), Twitter (abo ...
- Harley-Davidson Partners With Kid Rock
Raw, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Ann Taylor Brings Back Kate Hudson In Spring Campaign
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2013
Ann Taylor says it is bringing back actress Kate Hudson as t ...
- Ram Jam Artists Prepare To Auction Their Ram Trucks
Marketing Daily, Karl Greenberg - Friday, January 18, 2013
Ram Truck Brand is wrapping up 2012's "Road to the Ram" Ja ...
- Vieira Engaged In Talk Show Talks
MediaDailyNews, Fern Siegel - Friday, January 18, 2013
Meredith Vieira, the former co-host of NBC's "Today" show, is in tal ...
- Advertisers Race To Oprah's Armstrong Show
MediaDailyNews, Wayne Friedman - Friday, January 18, 2013
OWN's big "Oprah's Next Chapter" interview with Lance Armstrong attracted a bro ...