- Dick's Sporting Goods Launches Concussion Effort
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
Dick's Sporting Goods is launching the second year of its PACE (Protecti ...
- Back In The House: Arsenio Hall Returns To Late Night
MediaDailyNews, Wayne Friedman - Tuesday, June 19, 2012
Getting a push from his recent "Celebrity Apprentice" appearance, Arsenio Hall wi ...
- Athletes In Their Undies
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 15, 2012
It's all about jocks in jocks as basketball player Dwight Howard ...
- Miracle Whip Taps Celebs For Mock-PSA Video Push
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth ...
- (RED) Gets Into Gaming For Good
Marketing Daily, Aaron Baar - Thursday, May 31, 2012
As part of the organization's (Red)Rush to Zero campaign, the group ...
- Lionsgate Develops Broadcast Shows, Debuts Sheen's 'Anger' On FX
MediaDailyNews, David Goetzl - Thursday, May 31, 2012
A month before the Charlie Sheen-starring "Anger Management" debuts on FX, produc ...
- Coke Intros Celebrity Tumblr Themes
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
Each celebrity worked directly with Coca-Cola North America and digital agency 36 ...
- HuffPo To Launch Oprah Section On Site
Online Media Daily, Fern Siegel - Wednesday, May 23, 2012
The Huffington Post Media Group will launch an Oprah Winfrey section ...
- Couric Interviews Royal Princes For Queen's Jubilee
MediaDailyNews, David Goetzl - Wednesday, May 16, 2012
Katie Couric's deal to work on projects with ABC News involves ...
- Unilever, NBCU Mix 'Best Night' Campaign With TV, Online Video
MediaDailyNews, Wayne Friedman - Monday, May 14, 2012
Unilever will use some unusual input from consumers and NBCUniversal for ...
- Kutcher Pitches Popchips
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 3, 2012
Ashton Kutcher, the star of "Two and a Half Men," is ...
- UPS and Pearl Jam: Not Perfect Together
Video Critique, Larry Dobrow - Thursday, May 3, 2012
The other day, for about the 27th time, UPS sent me ...
- Actress, Mathematician McKellar Promotes Calculators
Marketing Daily, Aaron Baar - Wednesday, April 25, 2012
The actress, who received her degree in mathematics from the University ...
- Couric Hosts Yahoo 'Take'
Online Media Daily, Fern Siegel - Wednesday, April 25, 2012
Katie Couric is hosting "Katie's Take" on Yahoo, which partnered with A ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- Judge Chucks Stern's Lawsuit Against Sirius XM
MediaDailyNews, Erik Sass - Tuesday, April 17, 2012
A New York State judge has thrown out a lawsuit filed ...
- How to Land a Celebrity Like Cindy Crawford for Your Video Show
VidBlog, Daisy Whitney - Tuesday, April 17, 2012
If you want to boost video views for your Web series, t ...
- Motorola Celebrates Bubba Win
Marketing Daily, Aaron Baar - Monday, April 9, 2012
To celebrate Watson's victory, Motorola is offering 10 golf fans a chan ...
- No Game for Nintendo's 3DS Marketing Push
Video Critique, Larry Dobrow - Tuesday, April 10, 2012
Okay, here's a new one. To give a needed boost to i ...
- Volvo Taps N.Y. Knicks' Jeremy Lin
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2012
Lin will be Volvo's brand ambassador to reach younger people interested ...
- Super Stars Exit ... Leaving Sports Marketers In The Wake
Marketing: Sports, Jon Last - Tuesday, March 13, 2012
Many posts ago, I evoked the rather (Jerry) Seinfeldian observation that wi ...
- Buick Verano Takes On 'Celebrity Apprentice'
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
General Motors will be promoting the new Buick Verano on Celebrity Apprenti ...
- Comedy Central Enters Book Biz, Leary First Author
MediaDailyNews, David Goetzl - Friday, March 2, 2012
Comedy Central has formed a partnership with an arm of Perseus Boo ...
- Charlie Sheen At A Fiat Party
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
Fiat has tapped Sheen for a new commercial for the 2012 Fi ...
- Michael Douglas, Face Of FBI?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
If average Americans trust celebrities more than they do most politicians ...
- Will JCPenney's 'Ellen' Ads Backfire?
Marketing Daily, Sarah Mahoney - Monday, February 27, 2012
Some critics say the ads, from San Francisco-based Brandadvisors, are premature ...
- Sacha Baron Cohen Dictator Pranks Bests J. Lo's Oscar Nip Slip in Views
VidBlog, Daisy Whitney - Monday, February 27, 2012
I'll admit it - I checked out the alleged J. Lo. Osc ...
- Conan's Contract Extended Through 2014
MediaDailyNews, David Goetzl - Wednesday, February 22, 2012
Despite ratings that have fallen since his late 2010 debut, Turner h ...
- Celebrity Moms: Useful Marketing Tool Or Too Perfect To Relate?
Engage:Moms, Payal Berning - Friday, February 17, 2012
Moms value the opinions of other moms because they all face t ...
- The Marketing Arm Goes Linsane!
Marketing Daily, Karl Greenberg - Wednesday, February 15, 2012
Jeremy Lin is the man in the Big Apple, and he's getti ...