• by Tanya Gazdik , April 1, 2013

Lipton has hired actress Kat Dennings to appear in online ads airing across AOL and Yahoo Networks.

The ads aim to encourage new and younger consumers to drink more tea and find “brightness” in their day.

The online ads will also air on other sites. Lipton is promoting the effort on its Facebook page.

The spots, titled "Brighten Your Day with Lipton Tea," mark the latest effort in Lipton's campaign supporting its core black tea offering, which highlights how tea can provide a much-needed lift during a person's hectic day. This uplift is supported by research that shows how black tea's hydrating benefits and natural caffeine help consumers stay energized throughout the day.

"Kat is a perfect fit for our campaign because she connects with wit and finds the humor in real life situations we can all relate to," said Alfie Vivian, VP Refreshments, Unilever North America in a release. "Our consumers juggle busy schedules and are looking for a pick me up so they can take on their busy days. Kat helps bring to life how drinking Lipton is a simple way to re-charge and feel great."

In the ads, Kat is shown trying several activities from gardening to yoga in search of a good uplift, which she eventually finds with just a sip of delicious Lipton Tea.