Just in time for diet-related New Year’s resolutions, Nutrisystem is launching Fast 5+, which aims to help customers lose five pounds plus one inch off their waist in their first week of dieting, money back guaranteed.
The product is supported with nationwide integrated marketing and advertising campaigns. Celebrity spokespersons Marie Osmond, Dan Marino and Melissa Joan Hart are featured as well as additional customers who have had success using the Nutrisystem program.
Fast 5+ is week one of the Nutrisystem “My Way” program. Scientific evidence suggests that a key predictor of long-term weight loss success is early results, which Fast 5+ delivers, says Keira Krausz, chief marketing officer of Nutrisystem.
The celebrity “ambassadors” also are featured in several new videos on the brand’s YouTube channel.
Fast 5+ includes one week of specially selected meals with new food selections for 2015, one week of “Energi-ZING” shakes to rev metabolism and craving crusher shakes to curb afternoon cravings. The program also entails expert guides including "6 Super Vegetables," "7 Tips for Overcoming Obstacles" and "21 Tips for Winning Weight Loss" designed to help customers stay on track.
"With Fast 5+, customers will see results in the first week, which in turn should motivate and empower them to continue their weight loss journey,” says Dr. Anthony Fabricatore, clinical psychologist and head of the Nutrisystem Research and Development team.
In the first quarter of 2015, Nutrisystem will announce the addition additional new foods to its menu. Also available in 2015 is Nutricurb, a dietary supplement, which delivers an ingredient that stimulates your body's natural appetite-regulating mechanisms to help keep hunger down.
Nutrisystem kits are available at Walmart in both the diet and diabetic section. The line has recently expanded beyond multi-day kits to now include bars, shakes and breakfast items for a total of 15 products. Nutrisystem has also committed to several other retail outlets for “Diet Season 2015,” including an "in and out" display in Sam's Club locations nationwide.