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Suzuki Signs Two Year GBP20m Ant & Dec Deal

  • Campaign, Thursday, December 3, 2015 6:18 AM

In one of the biggest tv sponsorship deals outside of sport, Ant & Dec's Saturday Night Takeaway will feature in Suzuki spots doing skits that have the same "tone and feel" as the show. There will also be online content and Suzuki showrooms will use the programme’s branding. The deal was brokered by the7stars. Kelly Williams, the managing director of commercial at ITV, told Campaign it was a "deeper" partnership than previous deals.

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