- Forecast: Solid Growth For Global Ad Spend
MediaDailyNews, Wayne Friedman - Friday, December 28, 2012
Media advertising spending grew 5.4% to just under $519 billion in 20 ...
- Li-Ning Taps D-Wade, Miami Heat Versus Nike
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 19, 2012
Although the company is big in its native China, Li-Ning is ju ...
- Pay TV, IPTV Sustain Healthy Growth
MediaDailyNews, Wayne Friedman - Tuesday, December 18, 2012
The worldwide pay TV market keeps growing in terms of subscribers, increasi ...
- Luxe Beauty Brands Style Digital Biz In China
Online Media Daily, Mark Walsh - Tuesday, December 18, 2012
Beauty and fashion brands are leading the way when it comes ...
- Daimler Names New CEO For China
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 17, 2012
Daimler AG, in a move underscoring the growing importance of China ...
- New Sweetener, New Campaign For Diet Pepsi
Marketing Daily - Top of the News, Thom Forbes - Monday, December 17, 2012
Everywhere you look over the past 10 days or so, it see ...
- GM, Others See Record Sales In China
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 7, 2012
The once-explosive pace of growth in the Chinese car market has slow ...
- Publicis, IBM Expand eCommerce Partnership
Online Media Daily, Steve McClellan - Wednesday, December 5, 2012
Publicis Groupe and IBM have expanded their 10-year old e-commerce partnership ...
- Americans, Chinese Swoon For 'Made In USA' Label
Marketing Daily, Sarah Mahoney - Friday, November 16, 2012
While Chinese consumers have long been fans of American brands, "we weren ...
- Booming Affluence In China
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
China wants its economic engine to be fueled by more domestic deman ...
- U.S. Automakers Helped By Japan, China Fracas
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 12, 2012
A Toyota dealership in Qingdao was burned by protestors in a dispu ...
- Starbucks Moves Into Smaller Chinese Cities
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 5, 2012
"We can't update that board!" said Starbucks' China chief marketing officer, Mar ...
- Kimberly-Clark Hires O&M Shanghai To Craft Health Campaign
MediaDailyNews, Steve McClellan - Friday, November 2, 2012
Kimberly-Clark and O&M Advertising Shanghai have launched a digital campaign that targe ...
- China Holdout On Dentsu Acquiring Aegis
MediaDailyNews, Steve McClellan - Thursday, November 1, 2012
Japanese marketing services holding company Dentsu has obtained required anti-trust regulatory approva ...
- Romney Lambasted For Accusations; Will It Matter?
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Robert Passikoff, president of New York-based marketing consultancy Brand Keys, says th ...
- Chrysler CEO: Romney Ads Misleading
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
Mitt Romney, in ads and statements, has said Chrysler is outsourcing Je ...
- Toyota Once Again Global Sales Leader
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 29, 2012
Toyota has once again taken the lead over General Motors as top-selli ...
- Covario Releases Q3 2012 Spend, CPC Analysis
SearchBlog, Laurie Sullivan - Thursday, October 11, 2012
The cost per click for paid-search ads in Q3 2012 widely fluctuat ...
- Gov Sounds Alarm On Chinese Telecom
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 8, 2012
After a year-long investigation, the House intelligence committee has concluded that ...
- China Biggest Market For VW Luxury
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
China has replaced the United States as the biggest market for luxu ...
- Made For China
Engage:Affluent, Patricia Pao - Wednesday, October 3, 2012
Despite the weakened Chinese economy, the appetite for luxury goods remains stron ...
- WPP's Sorrell Talks Emotions, The Economy, Obama
Online Media Daily, Laurie Sullivan - Tuesday, October 2, 2012
New markets, new media, consumer insight, and a method to better communica ...
- U.S. Lags Europe, Emerging Markets In Smart TV Adoption
VidBlog, Daisy Whitney - Tuesday, September 25, 2012
While smart TVs hold great promise for marketers in terms of engag ...
- American Wines Missing Boat To China?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 24, 2012
China is the fastest-growing wine market in the world. The writer, ...
- WPP: Brand Agencies Confront 'Slowdown,' China Critical
MediaDailyNews, Steve McClellan - Thursday, September 20, 2012
Despite slow growth in the U.S. and Europe, WPP's Martin Sorrell sa ...
- Omnicom CFO Muses On China Business, Organic Growth
MediaDailyNews, Steve McClellan - Wednesday, September 19, 2012
Omnicom's business in China is comprised predominantly of multinational marketers, and loc ...
- Dispute Between China And Japan Hurts Japanese Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
China and Japan are in a dispute over islands and that's b ...
- Bixbi Pet Creates 'Lost Dogs' Film
Marketing Daily, Tanya Gazdik - Friday, September 14, 2012
Bixbi Pet's first branding effort is a short documentary film warning consume ...
- 'Made in the USA' Matters In China, Too
Marketing Daily, Karl Greenberg - Thursday, September 13, 2012
There may not be a lot of products wearing "Made in t ...
- Yahoo Close To Alibaba Divestment
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 12, 2012
Will billions of dollars on the table, Yahoo is reportedly close ...