Tag results for "cmo"
- 'Heart Of Sneakers' Celebrates Foot Locker's Hype SquadWith the new holiday campaign, the retailer navigates declining sales and b ...
- Why This ZIPS' Exec Is The Real Deal"I think as women we have a tendency to be pleasers. ...
- Shipt CMO: Experiences Key For Challenger BrandsWith a new pop-up celebrating Thanksgiving's side dishes, the upstart delivery compa ...
- Timex Tells Us To Waste Time"It started with Gen Z and how they pushed back on t ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This YearMartech now takes up 30% of all marketing budgets, and CMOs expe ...
- Why DSW Is Back On TVThe shoe retailer hopes to build a different kind of awareness wi ...
- Saks Off 5TH Names New Chief Marketing, Analytics OfficerThe off-price e-tailer says Kim Miller's appointment is part of its stepped- ...
- CMOs Go Slow: Marketing Budgets Are Down, But Should Recover Next YearThe CMO Survey finds that brand building investment has fallen, along wi ...
- CMO Council Data Shows Concerns Of Economy, CFO CollaborationOnly 10% of marketing leaders strongly believe their marketing investments position th ...
- With New Products, Bose Orchestrates Marketing Through MusicLaunching its next-generation headphones and earbuds, the company relies on its va ...
- Ford Hires CMO Away From ToyotaMediaPost recognized Materazzo as its 2023 "Automotive Marketer of the Year" f ...
- CKE Adds New CMO, CFO From Cracker Barrel, Yum! BrandsJennifer Tate and Mike Lenihan join parent company of Carl's Jr. a ...
- Audi Elevates Top Communications Executive To CMOThe automaker announced today the creation of a brand marketing team a ...
- Cracker Barrel Announces Second Executive ChangeCracker Barrel Old Country Store announced its second executive change this summe ...
- Ibotta Shifts To Brand-Awareness SpendingAs groceries get pricier -- and consumers feel more pinched -- t ...
- B2B Data Doings: Firms Use Both Third-Party And First-Party DataB2B teams are dealing with data issues and sales-marketing alignment, a benchma ...
- As Mindfulness Fades, Headspace's New Marketing Chief Sharpens BrandingConnie Chan Wang explains how she is steering the meditation app deep ...
- Rite Aid Names New CMOShake-ups continue as the challenged retailer looks to build on recent moment ...
- Performance Marketers Shifting Budgets Among ChannelsDistribution of marketing budgets this year will change. Many respondents to ...
- Wayfair Taps New CMOAs it moves closer to profitability, the ecommerce furniture company promotes ...
- Yahoo Names Chipotle's Tressie Lieberman CMOLieberman, former vice president of digital marketing at Chipotle, will lead Yahoo ...
- Why Anything's Possible For This Wendy's CMO"I'm like, I can't do this. People in my position with t ...
- Target Taps Lisa Roath As CMOThe Minneapolis retailer is boosting the 17-year-Bullseye vet into the chief marketi ...
- Research: Just 7% Of CMOs Say They Are Success-ReadyA new index based on 600 leaders worldwide uncovers worrisome gaps ...
- Shipley Do-Nuts' CMO Takes Us To Her Happy Place"There's been many times you've kind of had to change the ga ...
- Marketing Mood: CMOs Are Upbeat, But Cautious About SpendingSome say they are unable to convince their CFOs to invest ...
- Saks Outlet Store Names CMOSaks Off 5th has created two new executive positions. Mara Sirhal ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand InvestmentsLinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- Rachel Thornton Named As Fivetran CMOThornton has worked at firms including Salesforce and Microsoft. ...
- New Edible CMO Shifts To Brand StorytellingThe fruit-gifting brand has high awareness but falling sales. Kevin Keith, i ...
