- Shake Shack Names Stephanie Sentell COO
Marketing Daily, Teresa Buyikian - Friday, June 21, 2024
Arby's veteran is tapped following an 11-month search. ...
- PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change
Performance Marketing Insider, Laurie Sullivan - Monday, June 24, 2024
Seventy-six percent of U.S. execs participating in a PwC survey released ...
- How This Sprinkles' CMO Finds Her Joy
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 20, 2024
"There isn't this separation between personal life and work life, especially ...
- Saucony Seeks Surer Footing, Taps Havas Vet As CMO
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2024
Wolverine World Wide names Joy Allen-Altimare, hoping to stem steep sales decli ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- Xbox CMO Jerret West Joins Roblox
MediaDailyNews, Colin Kirkland - Tuesday, June 18, 2024
Jerret West is leaving Xbox to become the new CMO and he ...
- The B2B CMO Grind: Many Are Stressed By Lower Budgets, Greater Pressure
Email Insider, Ray Schultz - Wednesday, June 12, 2024
Most say the past year was the toughest of their careers, n ...
- Nehemiah's CMO With Staying Power
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"When I look at an opportunity in my life that really transform ...
- Wellness Pet Poaches Puma Top Marketer
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2024
Allison Giorgio joins the pet nutrition company after 18 years at Pu ...
- CMOs Predict AI Will Create 'Paradigm' Shift In ROI
Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2024
CMOs are looking toward generative GAI to minimize errors in marketing image ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Marketers Say Budgets Have Fallen To Post-Pandemic Low
Research Intelligencer, Rob Williams - Tuesday, May 14, 2024
The decline comes as marketers cut back on labor, agency assignments a ...
- PepsiCo CMO Falls Into The Gap
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, May 7, 2024
Fabiola Torres is the new global chief marketer for the apparel company ...
- Tractor Supply Freshens Up 'Life Out Here'
Retail Insider, Sarah Mahoney - Wednesday, May 8, 2024
New ads with singer Lainey Wilson, a partnership with Martha Stewart a ...
- With 'Good Things Await,' Merrell's New CMO Wants To Lighten Up
Marketing Daily, Sarah Mahoney - Friday, May 3, 2024
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline. ...
- J. Jill Debuts 'One Wardrobe. No Limits.' Campaign
Retail Insider, Sarah Mahoney - Wednesday, May 1, 2024
The retailer wants to help women integrate their closets. ...
- CMO Survey Finds Gen AI Already Has Had A Profound Impact On Marketing
Media 3.0, Joe Mandese - Wednesday, April 24, 2024
Despite only being deployed in an estimated 7% of marketing activities, markete ...
- Vera Bradley Preps For Rebranding
Retail Insider, Sarah Mahoney - Tuesday, April 23, 2024
With sales sliding, the accessories retailer is eyeing a significant reintroduction f ...
- Citi Hires Blackrock Exec As CMO
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 9, 2024
Alex Craddock, who joined BlackRock in 2015 after spending 12 years ...
- Bark Replaces CMO, Adds New Revenue Officer
D2C Insider, Sarah Mahoney - Monday, April 8, 2024
The company is beefing up leadership as it expands into consumables. ...
- Josh Combs Named First CMO At Said Differently
People on the Move, Steve McClellan - Wednesday, April 3, 2024
Agency veteran Josh Combs has been hired as CMO ...
- 'Store Experience Is Everything:' New Guitar Center CMO
Marketing Daily, Sarah Mahoney - Tuesday, April 2, 2024
Kristin Shane is hoping to turn the retailer into the Sephora ...
- Albertsons CMO: Simplifying Loyalty Value
Retail Insider, Sarah Mahoney - Wednesday, April 3, 2024
The grocery chain is relaunching loyalty, hoping to help 38 million membe ...
- Hy-Vee Hires CMO From Saatchi & Saatchi X
Marketing Daily, Sarah Mahoney - Wednesday, March 27, 2024
The regional grocer tapped Jessica Hendrix, president and CEO of Saatchi's shopp ...
- Khalid El Khatib Tapped To Serve As CMO At 'Consumer Reports'
Publishers Daily, Ray Schultz - Monday, March 25, 2024
The new hire was previously CMO of Stack Overflow. ...
- Why This Taylor Morrison Exec Continues To Shake Things Up
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 28, 2024
"My husband is a stay-at-home dad, and, I think, still in 202 ...
- Former Mercedes-Benz CMO Joins Genesis
Marketing Daily, Tanya Gazdik - Monday, March 18, 2024
Slaven spent two decades at Mercedes-Benz USA, most recently as vice presiden ...
- CEO Shake-Ups At Under Armour, Allbirds
Marketing Daily, Sarah Mahoney - Thursday, March 14, 2024
After just over a year, UA's Stephanie Linnartz is out, and found ...
- Macy's Taps New Media Network Exec As Best Practices Emerge
Marketing Daily, Sarah Mahoney - Tuesday, March 12, 2024
Macy's is the latest to make such a hire as retailers contin ...
- Can A New CMO Revitalize Rent The Runway?
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
After laying off 10% of staff and slashing marketing budgets, the compa ...