- Modeling And Optimizing Your Marketing Mix
Marketing Daily, Laura Patterson - Tuesday, September 13, 2011
Once you have the statistics to create the model you can u ...
- Ratchet Down the Rhetoric: 9/11 Was Not an "Unfathomable" "Apocalypse"
MediaDailyNews, Erik Sass - Monday, September 12, 2011
Journalists must be on their guard. The nature of the 9/11 even ...
- Capitalize On Back-To-School Sales With Email
Marketing Daily, Jeff Revoy - Monday, September 12, 2011
Email marketing should be treated as a delicate science, especially when ...
- 'Teen Vogue's Fashion Week Pop-up Is Spot On
Marketing Daily, Allison Ellis - Friday, September 9, 2011
The magazine is smart to drop their pop-up mall store strategy a ...
- 9/11 Remembered: Ad People Reflect On How It Changed The Industry, Their Lives
MediaDailyNews, Carrie Cummings - Friday, September 9, 2011
Ten years after the terrorist attacks of 9/11 altered the American psych ...
- However You Spell It, I Have None
Online Media Daily, George Simpson - Friday, September 9, 2011
I read that Klout has just measured its 100 millionth person ( ...
- Klout gives entirely the wrong message
Online Spin, Kaila Colbin - Friday, September 9, 2011
New York City. The school playground. I was 12 years old. ...
- Don't Abandon The Tried And True
Marketing Daily, Tim McMullen - Wednesday, September 7, 2011
You need to understand your online customer and know what they wa ...
- Why We Need Mentors -- And What You Can Do About It
Online Spin, Cory Treffiletti - Wednesday, September 7, 2011
You know what our industry needs? We need more mentors. Forrester ...
- Make It Play!
Marketing Daily, Alex Morrison - Tuesday, September 6, 2011
Want social to generate business? Pivot around a brand action. ...
- The Digital Re-Org -- Agent of Cultural Change
Online Spin, Jason Heller - Tuesday, September 6, 2011
As digital marketing takes on many more forms than ever before, t ...
- Why Marketing Metrics Continue To Fail
Marketing Daily, Brandon Evans - Friday, September 2, 2011
... and one potential solution. ...
- Disrupt -- Or Please Get Out Of The Way
Video Insider, Adam Singolda - Friday, September 2, 2011
I think that most people are (unfortunately) relatively average -- which creat ...
- Why Do Some Sabotage Their Own PR Efforts?
Marketing Daily, Vanessa Horwell - Thursday, September 1, 2011
If you are in the PR profession, it's very likely that y ...
- Social Sales Can Help Deliver Solutions
Marketing Daily, Naveen Jain, Kari Kaario - Wednesday, August 31, 2011
Sales people with a nuanced understanding of social networks outshine their competito ...
- If You Want Innovation In Your Career...
Online Spin, Cory Treffiletti - Wednesday, August 31, 2011
Start-ups, innovation, and brands: which of these three things don't belong? Y ...
- When It Comes To Ad Tech, There's Often No Right Answer
Online Spin, Jason Heller - Tuesday, August 30, 2011
Confused about the growing eco-system of marketing technologies and how they impa ...
- Ford Prepares For The Next Generation
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
While it's definitely about the Lincolns (or lack thereof), perhaps some ...
- Fools In Raincoats And Twitpic: Irene Coverage As Cartoon
Online Spin, Kendall Allen - Monday, August 29, 2011
Whether or not you were on the Eastern seaboard this weekend, y ...
- The Apple Standard
Performance Marketing Insider, Derek Gordon - Monday, August 29, 2011
When working with new clients on SEO strategies, one of the fir ...
- Packaging For Women Is Different
Marketing Daily, Terri Goldstein - Friday, August 26, 2011
Remember that for centuries women have responded to romance, flowers and chocolat ...
- Men: Not That Hard to Figure Out
Online Media Daily, George Simpson - Friday, August 26, 2011
I actually bothered to read one of those disjointed stories on studi ...
- TV Money For College Football Not Going To Right Places
TV Watch, Wayne Friedman - Friday, August 26, 2011
Top-rated college football prospects are training grounds for the NFL -- pu ...
- Get Smart About Smartphone Users
Marketing Daily, Jeffrey Sass - Thursday, August 25, 2011
Marketers need to take advantage of both apps and the mobile we ...
- TV's Reach and Frequency Problem
Online Spin, Dave Morgan - Thursday, August 25, 2011
One of the things that attracted me to television advertising is TV ...
- Measurement That Really Counts
Marketing Daily, Sherry Orel - Wednesday, August 24, 2011
Marketers have long used impressions to measure the value of a campaig ...
- Has The Two-Screen Experience Crushed The Future Of Digital TV?
Online Spin, Cory Treffiletti - Wednesday, August 24, 2011
It's taken a while for digital TV to really come of ag ...
- Seven Benefits Of Search Retargeting
Marketing Daily, Marc Bishop - Tuesday, August 23, 2011
If you use the Web regularly to search for products to purchas ...
- Refining Processes For The Changing Digital World
Online Spin, Jason Heller - Tuesday, August 23, 2011
Everybody acknowledges process. It's an unsexy topic, but vital for success ...
- Brand Purity Lessons From Grandmother
Marketing Daily, Ryan Lynch - Monday, August 22, 2011
My grandmother's canning closet was a place of wonder for me ...