- Five Things You Should Know About Kids And Advertising
Marketing Daily, Anne Marie Kelly - Monday, December 8, 2008
It's no secret that U.S. adults are bombarded with advertising messages ...
- PPC Advertisers Have Plenty Of Choices
Online Media Daily, Jeremy Chrysler - Monday, December 8, 2008
New pricing models and platforms are opening the eyes--and budgets--of PPC advertise ...
- Above And Below The Line: A Brief Look At Speculation
Online Spin, Kendall Allen - Monday, December 8, 2008
As a communicator, I always appreciate the deepening quality of conversation ov ...
- Paint it Black
Media Magazine, Barry Lank - Monday, November 3, 2008
Why is black always cool? No matter what year it is, ...
- I've Fallen and I Can't Get Up...+-
Online Media Daily, George Simpson - Friday, December 5, 2008
Silicon Alley Media, Inc. has beta launched businesssheet.com, which this week provid ...
- 10 Shifts Defining Advertising's Entrance Into 2009
Online Spin, dave.b , Max Kalehoff - Friday, December 5, 2008
I'm not into end-of-year advertising industry predictions, so I'll spare you. Howeve ...
- The Future Is Here And It Looks Wicked Good
Marketing Daily, Jack Feuer - Thursday, December 4, 2008
When change hits socially backward societies like ours, it produces an explosi ...
- Finding A Little Fun In Tough Economic Times
Online Media Daily, Jessica Rovello - Thursday, December 4, 2008
A recent article in The Wall Street Journal titled "Marketers Cut Ba ...
- The Right Leaders For The Right Time
Online Spin, Dave Morgan - Thursday, December 4, 2008
We're going to see a significant number of leadership changes in o ...
- Apples And Eggplants: The Difference Between CPA And CPL Pricing Models
Online Media Daily, Zephrin Lasker - Wednesday, December 3, 2008
With the continued weakness in the advertising market, marketers are shifting the ...
- Rather Than Cut, Go Digital
Marketing Daily, - Tuesday, December 2, 2008
People use digital technology to make the things they already do mo ...
- Fast Forward: 150 Years, Or So
Media Magazine, Joe Mandese - Tuesday, December 2, 2008
Anyone familiar with this column probably knows that I think of mo ...
- Customers Speak Loudly And Carry A Big Click
Online Media Daily, Julie Bleasdale - Tuesday, December 2, 2008
Back in the day, one advertiser encouraged us to "fly the friend ...
- The Widget Is Not A Strategy
Online Spin, Joe Marchese - Tuesday, December 2, 2008
The widget is not a marketing or advertising strategy, at least n ...
- On the Record: Can Less Time Mean More?
Media Magazine, Mike Bloxham - Monday, November 3, 2008
Pretty much however you choose to measure the time we spend wi ...
- Vertical Online Advertising Networks: Focusing Through The Chaos
Online Media Daily, R.J. Lewis - Monday, December 1, 2008
It is easy to get drawn into fear and panic in the ...
- On Media And Marketing: The Buying Side Of Laughing and Crying
Online Spin, Kendall Allen - Monday, December 1, 2008
As we guide our businesses in today's market, and new relationships a ...
- Citibank Needs More Than A Catchy Phrase
Marketing Daily, Robert Passikoff - Friday, November 28, 2008
Financial experts have suggested that it would not be surprising to s ...
- Madmen = Badmen?
Online Media Daily, George Simpson - Friday, November 28, 2008
Just in time for the holidays, a Gallup Poll was released th ...
- Minimize Strategy & Maximize Purpose
Online Spin, dave.b , Max Kalehoff - Friday, November 28, 2008
Notwithstanding Black Friday, where Americans showcase their ugly consumerist tendencies, the lo ...
- Welcome To The New StRAT Race
Marketing Daily, Cliff Medney - Wednesday, November 26, 2008
Regardless of where (the value of) messaging falls in a particular brand ...
- Another Look At Holiday Lead Generation
Online Media Daily, Stephen Hull - Wednesday, November 26, 2008
There are, traditionally, two schools of thought surrounding lead generation and busine ...
- Turkey Day Thanks!
Online Spin, Cory Treffiletti - Wednesday, November 26, 2008
Ahhh, Thanksgiving: the time of the year to reflect inwardly upon a ...
- Outside.In: Is CPM Costing Us?
Media Magazine, Jahna Lindsay-Jones - Monday, November 3, 2008
Over dinner one night, my colleague and I were discussing how thin ...
- Making The Case For Brand Building Through Hyper-Targeting
Online Media Daily, Russell Fradin - Tuesday, November 25, 2008
Competitive companies should not drastically cut back branding efforts in this econom ...
- In A Social World, If It Doesn't Spread, It's Dead
Online Spin, Joe Marchese - Tuesday, November 25, 2008
This past week I spoke at MIT's Future of Entertainment conference ...
- Five Key Approaches To The Frugal Mindset
Marketing Daily, Barbara Apple Sullivan - Monday, November 24, 2008
When customers are in a frugal mindset, they are still making decision ...
- Wanted: New Economic Models For Media
Online Media Daily, Robert B. Nolan, Jr. - Monday, November 24, 2008
While the popular press continues to exult in the death of o ...
- I Should Be Marketing -- But, Just Call Me 'Agency'
Online Spin, Kendall Allen - Monday, November 24, 2008
How we identify ourselves is fundamental in life. As we move abo ...
- Embrace Cultural Diversity? Ignore It At Your Peril
Marketing Daily, Nigel Hollis - Friday, November 21, 2008
The dynamics of building a strong brand on a global basis a ...