Tag results for "commentary"
- 10 Shifts Defining Advertising's Entrance Into 2009I'm not into end-of-year advertising industry predictions, so I'll spare you. Howeve ...
- The Future Is Here And It Looks Wicked GoodWhen change hits socially backward societies like ours, it produces an explosi ...
- Finding A Little Fun In Tough Economic TimesA recent article in The Wall Street Journal titled "Marketers Cut Ba ...
- The Right Leaders For The Right TimeWe're going to see a significant number of leadership changes in o ...
- Apples And Eggplants: The Difference Between CPA And CPL Pricing ModelsWith the continued weakness in the advertising market, marketers are shifting the ...
- Rather Than Cut, Go Digital People use digital technology to make the things they already do mo ...
- Fast Forward: 150 Years, Or SoAnyone familiar with this column probably knows that I think of mo ...
- Customers Speak Loudly And Carry A Big ClickBack in the day, one advertiser encouraged us to "fly the friend ...
- The Widget Is Not A StrategyThe widget is not a marketing or advertising strategy, at least n ...
- On the Record: Can Less Time Mean More?Pretty much however you choose to measure the time we spend wi ...
- Vertical Online Advertising Networks: Focusing Through The ChaosIt is easy to get drawn into fear and panic in the ...
- On Media And Marketing: The Buying Side Of Laughing and Crying As we guide our businesses in today's market, and new relationships a ...
- Citibank Needs More Than A Catchy Phrase Financial experts have suggested that it would not be surprising to s ...
- Madmen = Badmen?Just in time for the holidays, a Gallup Poll was released th ...
- Minimize Strategy & Maximize PurposeNotwithstanding Black Friday, where Americans showcase their ugly consumerist tendencies, the lo ...
- Welcome To The New StRAT Race Regardless of where (the value of) messaging falls in a particular brand ...
- Another Look At Holiday Lead GenerationThere are, traditionally, two schools of thought surrounding lead generation and busine ...
- Turkey Day Thanks! Ahhh, Thanksgiving: the time of the year to reflect inwardly upon a ...
- Outside.In: Is CPM Costing Us?Over dinner one night, my colleague and I were discussing how thin ...
- Making The Case For Brand Building Through Hyper-TargetingCompetitive companies should not drastically cut back branding efforts in this econom ...
- In A Social World, If It Doesn't Spread, It's DeadThis past week I spoke at MIT's Future of Entertainment conference ...
- Five Key Approaches To The Frugal Mindset When customers are in a frugal mindset, they are still making decision ...
- Wanted: New Economic Models For MediaWhile the popular press continues to exult in the death of o ...
- I Should Be Marketing -- But, Just Call Me 'Agency'How we identify ourselves is fundamental in life. As we move abo ...
- Embrace Cultural Diversity? Ignore It At Your Peril The dynamics of building a strong brand on a global basis a ...
- Gaffney Singlehandedly Sends Nation Into RecessionEric H. Holder Jr., Obama's choice for Attorney General, lost no ti ...
- Blogging And Community IS 'Real' WorkFred Wilson, managing partner at Union Square Ventures, says blogging is t ...
- Why Turn To Mobile In A Down Economy?With the economy continuing its downward spiral, marketers, brand managers and the ...
- Whither The Banner?I'm very fond of the online ad banner, having worked with ...
- Bond? James Bond?What are we to make of this new James Bond? Or, mo ...
