- Focus On 90M Homes: Roku Is Already In Your House
TV Watch, Wayne Friedman - Wednesday, May 7, 2025
For Roku, it continues to do what any other modern business doe ...
- Taboola's Samsung Partnership Expands To More Devices Globally
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
The multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- They Slip Away Across The Multiverse
Media 3.0, Joe Mandese - Monday, April 28, 2025
Just when I thought the digital media universe couldn't get more alienatin ...
- Charter Communications' Ad Biz Creates New Path For Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, April 21, 2025
Charter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- Google Users Press Claims Over Accidental Voice Recordings
MediaDailyNews, Wendy Davis - Thursday, April 3, 2025
"Google effectively embedded a live mic in tens of millions of individual ...
- To MCP Or Not To MCP, That Is The Question Google Is Crowdsourcing About AI
MediaDailyNews, Laurie Sullivan - Monday, March 31, 2025
In the comments section of the Google CEO's X thread, many shar ...
- Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find Fraud
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Dealer Stream, a streaming ad company for the auto industry, announced ...
- EU Orders Apple To Open Access To Third-Party Devices
MediaDailyNews, Laurie Sullivan - Thursday, March 20, 2025
The EU will require Apple to open support for non-Apple accessories ...
- California Privacy Agency Fines Honda Over Opt-Out Procedures
MediaDailyNews, Wendy Davis - Wednesday, March 12, 2025
American Honda Motor will pay more than $600,000 to settle charges th ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience Data
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Advertisers To IAB: Ad Growth Decelerating This Year
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Use of generative AI throughout the ad industry has grown in t ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars Spent
MediaDailyNews, Laurie Sullivan - Thursday, December 12, 2024
While the percentage has increased from 36% reported in a 2023 stu ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- Perplexity Eyeing AI Device That Will Answer Questions: Report
Publishers Daily, Ray Schultz - Monday, December 2, 2024
The $50 product will answer queries voice to voice, Perplexity CEO Aravi ...
- How Apple Could Prepare To Ditch Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 25, 2024
AI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher Services
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Yahoo announced it is extending its identity solutions such as ConnectID ...
- Samsung, Ashley In Smart Home Collaboration
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2024
The partnership pushes the power of connection over individual devices. ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top List
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2024
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV
Performance Marketing Insider, Laurie Sullivan - Thursday, August 29, 2024
The startup Likewise customizes newsletters based on consumers, support from AI a ...
- Is Ring On Your Political Media Buy? (If Not, Maybe It Should Be)
Red, White & Blog, Joe Mandese - Thursday, August 29, 2024
While conventional local TV, radio and newspaper news outlets still rank highes ...
- New Yelp Ad Formats Strengthen CTV
MediaDailyNews, Laurie Sullivan - Tuesday, July 23, 2024
Yelp's features and updates - aimed at national advertisers and businesses wi ...
- Car Manufacturers Could Face Privacy Crackdown, FTC Suggests
MediaDailyNews, Wendy Davis - Tuesday, May 14, 2024
"The FTC will take action to protect consumers against the illegal collectio ...
- Peloton Meltdown Continues: CEO Out, Another 15% Jobs Cut
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2024
Barry McCarthy is leaving the company amid more losses. ...
- Solution For Gen Z Screen Addiction? A Barbie Flip Phone
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
HMD and Mattel team up for '90s-inspired antidote to doom-scrolling. ...
- Small Screen, Big Game: Super Bowl Viewing By Phone
TV Watch, Wayne Friedman - Thursday, February 1, 2024
How many will actually be watching the big game on their pho ...
- California Directs Streaming Services To Let Users Opt Out Of Data Sharing
MediaDailyNews, Wendy Davis - Monday, January 29, 2024
"Consumers that are using a SmartTV should be able to navigate ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next Integration
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
National University began using cross-device measurement and attribution through a partnership betwe ...
- 89% Of U.S. Households Now Have Streaming Video Services, 66% Smart TVs
MediaDailyNews, Karlene Lukovitz - Friday, January 12, 2024
More than half use their smart TVs as the primary device f ...