Tag results for "connected devices"
- With Subscriptions Growing, Peloton Preps New Brand PlatformThe connected fitness company still has big problems. It hopes a bra ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives PerformanceMicrosoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY IncreaseAlthough Roku represents 50% of all programmatic CTV advertising in North Ameri ...
- Streaming TV Viewing Via Mobile Casting Rises As Media Players, Gaming Boxes DeclineOTT viewing on older TV-based devices including streaming media players, gaming box ...
- IAB Releases New CTV Privacy Compliance ReportThe updated report covers best practices in the shifting state and feder ...
- Integral Ad Science Takes Netflix Verification Program LiveIAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- With Google Nest, ADT Marketing Switches From Scary To FunnyThe home security company is partnering with Google for expanded monitoring, wi ...
- Phygital Phantoms, Aliens And Other Mobile Mysteries Of The WeekIndependent agency SCS calls "phygital phantoms" a new mobile consumer archetype. ...
- Hydrow Touts Rowing's High, Preps Strength LaunchFacing competition from Peloton, the connected-fitness company's CEO steers through choppy wate ...
- Peloton Promises 'Epic Comeback'There's plenty of bad news in the company's latest result, but observe ...
- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV TrendsWhile total YouTube spend increased just 3% YoY in Q4 2022, ...
- Apple TV+ Documentary Provides Intimate Look At Super League Crisis, Soccer And The Human AngleThe documentary provides an intimate look at the Super League crisis a ...
- What The Joint Industry Committee Means For Ad MeasurementOpenAP CMO Brittany Slattery explains why the JIC is important for a ...
- CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass...Struggles to resolve existing and new challenges will accompany advertising and te ...
- Connected Video Devices Forecast To See Slower Growth As Smart TV RisesThe slowdown in connected video devices is largely due to slower grow ...
- Oura Names New CMO, Extends Gucci PartnershipDoug Sweeny joins as the company transitions beyond its sleep-tracking roots. ...
- CTV Ad Fraud Moderates In Q2, Chromecast Devices RiskiestAt 17%, the U.S remains among the markets with the lowest fra ...
- Snap Partners With Amazon Fashion For New Virtual Try-On LensesThe lenses will expand brands' AR capabilities and allow Snapchatters to t ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Apple Shares New Ad For Fitness+, Proving 'All You Need Is An iPhone,' And ServicesApple's focus on the latest release of its Watch and related ap ...
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For AdvertisersPerformance marketers have begun to view streaming and connected TV services ...
- Ford Is At 'Pivotal Point' In Its 119-Year History, Per CMO"This will be one of the biggest revolutions since Henry Ford p ...
- Lululemon Moves Into Peloton TerritoryLululemon's new digital membership hinges on Mirror, its connected-fitness offer. ...
- Instacart, Good Food Holdings Partnership Combines Online, In-Store Data To Compete With AmazonConsumers will soon be able to use Connected Stores technology including Cap ...
- FTC Urged To Block Amazon's Roomba PurchaseAmazon's proposed $1.7 billion acquisition of iRobot Corporation, parent company of Roomb ...
- Samsung Mocks Apple's Lack Of Innovation In Latest AdSamsung released a new ad that takes a shot at Apple, whi ...
- As Losses Top $1.2 Billion, Peloton Turns To Amazon For HelpAs losses keep piling up, the struggling company says it will beg ...
- Peloton Cuts Marketing, CTV Subscription Revenue Rises 36%Peloton Interactive dramatically lowered its marketing efforts in its latest quarterly peri ...
- 59% Of U.S. Adults Watch Video Daily On Non-TV DevicesHalf of adults watch daily on a mobile phone. And SVODs p ...
- CTV Fraudsters Targeting Millions Of Internet-Connected Devices: DoubleVerifyInternet-connected devices are being targeted in a new fraud scheme, LeoTerra, th ...
