- With Subscriptions Growing, Peloton Preps New Brand Platform
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 5, 2023
The connected fitness company still has big problems. It hopes a bra ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY Increase
Television News Daily, Wayne Friedman - Thursday, April 13, 2023
Although Roku represents 50% of all programmatic CTV advertising in North Ameri ...
- Streaming TV Viewing Via Mobile Casting Rises As Media Players, Gaming Boxes Decline
Television News Daily, Wayne Friedman - Wednesday, April 5, 2023
OTT viewing on older TV-based devices including streaming media players, gaming box ...
- IAB Releases New CTV Privacy Compliance Report
Digital News Daily, Karlene Lukovitz - Monday, April 3, 2023
The updated report covers best practices in the shifting state and feder ...
- Integral Ad Science Takes Netflix Verification Program Live
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- With Google Nest, ADT Marketing Switches From Scary To Funny
D2C Insider, Sarah Mahoney - Monday, March 20, 2023
The home security company is partnering with Google for expanded monitoring, wi ...
- Phygital Phantoms, Aliens And Other Mobile Mysteries Of The Week
Mobile Insider, Joe Mandese - Thursday, March 2, 2023
Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. ...
- Hydrow Touts Rowing's High, Preps Strength Launch
D2C Insider, Sarah Mahoney - Monday, February 27, 2023
Facing competition from Peloton, the connected-fitness company's CEO steers through choppy wate ...
- Peloton Promises 'Epic Comeback'
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2023
There's plenty of bad news in the company's latest result, but observe ...
- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
While total YouTube spend increased just 3% YoY in Q4 2022, ...
- Apple TV+ Documentary Provides Intimate Look At Super League Crisis, Soccer And The Human Angle
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
The documentary provides an intimate look at the Super League crisis a ...
- What The Joint Industry Committee Means For Ad Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2023
OpenAP CMO Brittany Slattery explains why the JIC is important for a ...
- CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass...
Advanced TV Insider, Karlene Lukovitz - Thursday, December 29, 2022
Struggles to resolve existing and new challenges will accompany advertising and te ...
- Connected Video Devices Forecast To See Slower Growth As Smart TV Rises
Television News Daily, Wayne Friedman - Tuesday, November 22, 2022
The slowdown in connected video devices is largely due to slower grow ...
- Oura Names New CMO, Extends Gucci Partnership
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 9, 2022
Doug Sweeny joins as the company transitions beyond its sleep-tracking roots. ...
- CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
Advanced TV Insider, Karlene Lukovitz - Friday, November 4, 2022
At 17%, the U.S remains among the markets with the lowest fra ...
- Snap Partners With Amazon Fashion For New Virtual Try-On Lenses
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
The lenses will expand brands' AR capabilities and allow Snapchatters to t ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, October 31, 2022
"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Apple Shares New Ad For Fitness+, Proving 'All You Need Is An iPhone,' And Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2022
Apple's focus on the latest release of its Watch and related ap ...
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Performance marketers have begun to view streaming and connected TV services ...
- Ford Is At 'Pivotal Point' In Its 119-Year History, Per CMO
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2022
"This will be one of the biggest revolutions since Henry Ford p ...
- Lululemon Moves Into Peloton Territory
Marketing Daily, Sarah Mahoney - Sunday, October 2, 2022
Lululemon's new digital membership hinges on Mirror, its connected-fitness offer. ...
- Instacart, Good Food Holdings Partnership Combines Online, In-Store Data To Compete With Amazon
Inside Performance, Laurie Sullivan - Tuesday, September 20, 2022
Consumers will soon be able to use Connected Stores technology including Cap ...
- FTC Urged To Block Amazon's Roomba Purchase
Digital News Daily, Wendy Davis - Friday, September 9, 2022
Amazon's proposed $1.7 billion acquisition of iRobot Corporation, parent company of Roomb ...
- Samsung Mocks Apple's Lack Of Innovation In Latest Ad
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Samsung released a new ad that takes a shot at Apple, whi ...
- As Losses Top $1.2 Billion, Peloton Turns To Amazon For Help
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2022
As losses keep piling up, the struggling company says it will beg ...
- Peloton Cuts Marketing, CTV Subscription Revenue Rises 36%
Television News Daily, Wayne Friedman - Thursday, August 25, 2022
Peloton Interactive dramatically lowered its marketing efforts in its latest quarterly peri ...
- 59% Of U.S. Adults Watch Video Daily On Non-TV Devices
Advanced TV Insider, Karlene Lukovitz - Thursday, August 25, 2022
Half of adults watch daily on a mobile phone. And SVODs p ...
- CTV Fraudsters Targeting Millions Of Internet-Connected Devices: DoubleVerify
Television News Daily, Wayne Friedman - Wednesday, August 24, 2022
Internet-connected devices are being targeted in a new fraud scheme, LeoTerra, th ...