- Solution For Gen Z Screen Addiction? A Barbie Flip Phone
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
HMD and Mattel team up for '90s-inspired antidote to doom-scrolling. ...
- Small Screen, Big Game: Super Bowl Viewing By Phone
TV Watch, Wayne Friedman - Thursday, February 1, 2024
How many will actually be watching the big game on their pho ...
- California Directs Streaming Services To Let Users Opt Out Of Data Sharing
MediaDailyNews, Wendy Davis - Monday, January 29, 2024
"Consumers that are using a SmartTV should be able to navigate ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next Integration
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
National University began using cross-device measurement and attribution through a partnership betwe ...
- 89% Of U.S. Households Now Have Streaming Video Services, 66% Smart TVs
MediaDailyNews, Karlene Lukovitz - Friday, January 12, 2024
More than half use their smart TVs as the primary device f ...
- FCC Chair Questions Carmakers On Privacy
PolicyBlog, Wendy Davis - Thursday, January 11, 2024
FCC Chair Jessica Rosenworcel is asking nine car companies and three mobi ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
Prices of LinkedIn ads -- which are sold by auction and s ...
- How This CEO At A Streaming Ad Platform Helps Pope Francis
Data & Programmatic Insider, Laurie Sullivan - Monday, December 18, 2023
BrightLine CEO Jacqueline Corbelli is quite humble when talking about how s ...
- New Noom Campaign Focuses On Medication, Personalization
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2023
The weight-loss app is rolling into diet season with new ads a ...
- Sen. Markey Warns Automakers Against Selling Connected Car Data
MediaDailyNews, Wendy Davis - Monday, December 4, 2023
His letter to CEOs of 14 car companies says that selling consum ...
- SabioTV Redefines Diversity
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Diversity in mindset, not just the color of someone's skin, fuels Sab ...
- Car Companies Prevail In Privacy Battle Over Text Message Interception
MediaDailyNews, Wendy Davis - Friday, November 10, 2023
A federal appeals court won't revive claims that car manufacturers violated ...
- Still Losing Steam, Peloton Launches New Holiday Blitz
Marketing Daily, Sarah Mahoney - Tuesday, November 7, 2023
With revenues and subscribers declining, the connected fitness company is introducing "Wo ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H Growth
Advanced TV Insider, Karlene Lukovitz - Friday, October 13, 2023
The U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- With Glucose Monitor, Best Buy Offers First Prescription Device
Marketing Daily, Les Luchter, Sarah Mahoney - Tuesday, October 10, 2023
As the electronics retailer continues to expand in health care, it sa ...
- Lululemon, Peloton In Major Content And Apparel Deal
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 27, 2023
The five-year partnership brings a wealth of Peloton content to Lululemon's still-sl ...
- Microsoft Offering CTV/Video Ads Alongside Search
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
A video ad offering allows advertisers to create online video and C ...
- Amazon Scores 16.6M For First 'Thursday Night Football' This Season, Up 8%
Television News Daily, Wayne Friedman - Monday, September 18, 2023
The first 'TNF' game of the season was up 8% to 16 ...
- Apple TV's CTV Ad Share Drops To 4%, Hulu Is #1 App In Spend
MediaDailyNews, Karlene Lukovitz - Friday, September 15, 2023
Apple TV devices rank #6 in share of programmatic ad spend. ...
- Who Remains For Legacy TV Viewing? Quiet Quitters
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Inscape says those who have sharply reduced cable and satellite viewing ti ...
- Apple Set To Unveil New iPhone, Watches, iOS Next Month
MediaDailyNews, Colin Kirkland - Tuesday, August 29, 2023
Apple has officially scheduled the announcement of its new iPhone 15 model ...
- Future, A Fitness App, Launches 'Here We Go' Ads
D2C Insider, Sarah Mahoney - Monday, August 28, 2023
The new marketing campaign aims to showcase the brand's coaches and t ...
- Despite New Ads, Offers, Peloton Still Struggling
Marketing Daily, Sarah Mahoney - Thursday, August 24, 2023
While the brand's relaunch is connecting with younger users, the fitness compa ...
- Netflix's Expansive Move Into Gaming: Is It The Right One? Go Click
TV Watch, Wayne Friedman - Wednesday, August 16, 2023
Netflix is expanding its gaming activity to a number of platforms, whi ...
- CTV Faces Challenge In Persuading Marketers About Performance
Research Intelligencer, Robert Williams - Thursday, August 10, 2023
Consistent measurement methods, ad verification, brand safety and the quality of conte ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Microsoft Advertising is rebranding its products, strategy and services, combining and renami ...
- Google Pixel Soccer Spot Features Megan Rapinoe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Google has launched its Women's World Cup campaign featuring soccer star a ...
- Nearly Half Of Internet Users No Longer Use Linear TV
RTBlog, Joe Mandese - Monday, July 17, 2023
That's up from just 22% two years ago, and sends a sign ...
- TransUnion, Magnite Marketplace Now Omnichannel
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- SimpliSafe's New Product Scolds Burglars As They Break In
Marketing Daily, Sarah Mahoney - Monday, June 26, 2023
The home-security company's new smart-home offer includes 24/7 monitoring by real peopl ...