- Horizon Media Lands In Web3's Biggest Sandbox
Media 3.0, Joe Mandese - Wednesday, October 25, 2023
The agency's fledgling Chapter & Verse unit has been named the full-servi ...
- FAST Channels Rising: Still Worried About Ad Frequency And Fatigue?
TV Watch, Wayne Friedman - Wednesday, October 18, 2023
The CTV world, which includes FAST channels, still has to address t ...
- Being There: A Conversation With DPAA's Barry Frey
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2023
On the eve of this week's annual summit in New York Cit ...
- Amazon Reportedly Will Introduce A Search Concierge In January
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 3, 2023
Amazon is overhauling its search bar with generative AI features that wi ...
- Ford Offers Enhancements For Mustang Owners
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2023
Ford is taking the Mustang ownership experience online with a new digit ...
- Meta Unveils Gen AI Products, Real-Time Data Supported By Microsoft
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
Meta Platforms introduced the company's first generative AI products for consumers Wednesd ...
- The Cost Of Streaming Attention: What Is The Value Of Free 'Channels'?
TV Watch, Wayne Friedman - Friday, September 8, 2023
Many consumers can sit up and take notice of the offering ...
- Fewer Consumers Say Ads Accurately Represent Black People
Research Intelligencer, Rob Williams - Wednesday, September 6, 2023
The portion of U.S. consumers who say advertising accurately represents Black peop ...
- Streaming Users 'Hopping' Services Up 143% Since 2017, Study Shows
Television News Daily, Wayne Friedman - Wednesday, August 23, 2023
A study of 1,769 users revealed that among all streamers, 65% ...
- Threads App Comes To The Web
MediaDailyNews, Colin Kirkland - Tuesday, August 22, 2023
Meta may be hoping web accessibility will help Threads reclaim its ear ...
- Blackpink K-pop Band Launches Roblox 'Palace' Fan Experience
MediaDailyNews, Colin Kirkland - Tuesday, August 22, 2023
Blackpink, the first Asian artists to headline the Coachella Music Festival, a ...
- Google My Business Support Shifts To Brand Ambassadors
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 16, 2023
Some search marketers and web developers are glad to reach a li ...
- Confidence Game: Few Consumers Totally Trust Brands With Their Data
Email Insider, Ray Schultz - Tuesday, August 1, 2023
Over half of U.S. consumers have suffered data loss, identity theft ...
- Microsoft, Dentsu Strengthen AI Innovation Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2023
Dentsu has launched enterprise-wide access to Microsoft Azure OpenAI technologies, enabling employe ...
- Coca-Cola Takes AI Coke Studio On Tour
Marketing Daily, Danielle Oster - Tuesday, July 25, 2023
Combining various AI elements, the Coke Studio activation lets fans at mus ...
- The Fallout From Repetitive Ads Is Worse Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, July 21, 2023
Excessive repetition on streaming services isn't just annoying -- it depresses purcha ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Maximum Number Of Video Services Reaches 7, 'Quick Churning' On The Rise
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Consumers have reached a saturation point in the number of video servic ...
- No Mo Nomophobia?
Mobile Insider, Joe Mandese - Thursday, July 20, 2023
New research finds Americans perceive they are growing less dependent on the ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- Sendlane Adds Review Feature To Email, SMS Tools
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
Brands can display reviews onsite and within the Sendlane platform, the fi ...
- Consumers Want More Personalized, Interactive Video From Brands, Study Finds
Television News Daily, Wayne Friedman - Thursday, July 6, 2023
Over 80% of consumers want more video from brands in their messagi ...
- Consumers Want More Video - But Feel They Aren't Getting It, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Eight out 10 shoppers demand an increase in video -- preferably personalize ...
- Google Study Finds 75% Of Consumers Are 'A Little Upset' When Having Buyers' Remorse
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Buyer's remorse is fairly common among shoppers, especially when they are confront ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- The Irate Customer: People Are Unhappy With The Service They're Getting
Email Insider, Ray Schultz - Tuesday, June 20, 2023
Consumers complain about a lack of personalization. But many are wary abo ...
- B2C Bling: Consumers Are Ready To Spend On Luxury Items
Email Insider, Ray Schultz - Monday, June 12, 2023
But consumers demand personalization in email and social media, Wunderkind reports. ...
- Volkswagen Unveils Three-Row ID. Buzz Electric Van
Marketing Daily, Tanya Gazdik - Friday, June 2, 2023
"This is an icon reimagined for the future," VW's Andrew Savvas to ...
- Havas New York Awarded Mike's Amazing Assignment
Accounts on the Move, Steve McClellan - Monday, May 22, 2023
Mike’s Amazing, a Chefler Foods condiment brand, has appointed Havas N ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...