- TV Viewers Want Ads To Be 'Entertaining' - And Deliver 'Value', Study Finds
Television News Daily, Wayne Friedman - Friday, January 20, 2023
TV viewers are more concerned about seeing "entertaining" ads -- and on ...
- Privacy Pickle: Consumers Love Email, But Brands Must Avoid The Creep Factor
Email Insider, Ray Schultz - Thursday, January 19, 2023
Marigold has announced global survey results with the 2023 Consumer Trends Ind ...
- Page Rage: Consumers Are Easily Turned Off By Poor Digital Shopping Experiences
Email Insider, Ray Schultz - Wednesday, January 18, 2023
More than half of consumers will not return to a brand th ...
- Google Announces AI Tools For Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
Retailers gain AI tools from Google Cloud to streamline in-store shelf checki ...
- Instagram Will Remove 'Shop' Tab From Feed
Digital News Daily, Colin Kirkland - Tuesday, January 10, 2023
The change will come as part of a user interface update, addi ...
- The Great Cutback: Most Consumers Are Reducing Their Spending
Email Insider, Ray Schultz - Thursday, December 29, 2022
Consumers are concerned about inflation and other threats, but are still enjoyi ...
- Returns Rose Dramatically YoY In The Days After Christmas
Email Marketing Daily, Ray Schultz - Thursday, December 29, 2022
Loop Returns saw a 33% increase on the days after Christmas, supporti ...
- Beyond the Bottle - The Power of Music Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
With a name like JaM Cellars, you know they've got to lo ...
- Hello, Stranger: Shoppers Welcome Holiday Messages, Even From Brands They Never Heard Of
Email Insider, Ray Schultz - Thursday, December 15, 2022
Consumers welcomed communications from brands -- even from ones they never hea ...
- Stagwell Brings The NFL's Rams ARound
MAD, Steve McClellan - Tuesday, December 6, 2022
Developed by Stagwell's Marketing Cloud unit, ARound is designed to enhance gamed ...
- Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach
Email Marketing Daily, Ray Schultz - Tuesday, December 6, 2022
Most consumers believe the U.S. is headed for a recession, Jungle Sco ...
- European Consumers Look For Ways To Cut Spending As Inflation Roars
Research Intelligencer, Robert Williams - Monday, November 28, 2022
Younger consumers are more likely to say they're canceling subscriptions to ap ...
- Survey Reveals The Brand Power Of Augmented Reality
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and trav ...
- Many Happy Returns - Or Not, Per PayPal Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Nearly one in four consumers have returned a greater percentage of the ...
- Consumers Are Eager To Support Small Businesses, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 22, 2022
Food and drink taste better when they are from a small busines ...
- Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2022
The global provider of hybrid customer experiences has launched a campaign ...
- Can Big-Spending Moviegoers Help A Struggling Economy?
TV Watch, Wayne Friedman - Monday, November 21, 2022
A study found NCM moviegoers who attended two blockbuster films this ye ...
- Families Connecting Through Gaming This Holiday Season, Survey Finds
Digital News Daily, Colin Kirkland - Thursday, November 17, 2022
Families are using video games to better connect during the holidays, ...
- Tech Scoop: IT Buyers Want Quality Content, But Struggle To Find It
Email Insider, Ray Schultz - Thursday, November 17, 2022
Almost all decision-makers are willing to share their information to gain acce ...
- Gift Cards Are Less Popular This Holiday Season, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, November 17, 2022
Most holiday shoppers are going for physical objects such as clothing a ...
- Hilton, Adobe Partnership Enables Students To Build Marketing Skills Using Anonymized Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Adobe has announced a partnership with Hilton that will allow students ...
- Email Burn: Holiday Shoppers Are Annoyed By Excessive Frequency
Email Insider, Ray Schultz - Wednesday, November 16, 2022
Many shoppers also deplore holiday music that may begin to be hea ...
- Pinterest TV's First Shop The Holidays Event Launches
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
Pinterest TV on Monday launched its first Shop the Holidays event ma ...
- Mini USA Electric Vehicle Color Influenced By Fans
Marketing Daily, Tanya Gazdik - Monday, November 7, 2022
The automaker has always embraced customer feedback in its product offerings, Mi ...
- Tesla Tops In Automotive For 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Saturday, November 5, 2022
Automotive ranked fourth out of the 19 industries studied by MBLM, putti ...
- Blockthrough Co-Founder Looks At The Future Of Ad Blocking
Performance Marketing Insider, Laurie Sullivan - Monday, November 7, 2022
Marty Kratky-Katz, Blockthrough CEO, says: "The future means providing an on-ramp ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- Mini USA Launches Manual Driving School
Marketing Daily, Tanya Gazdik - Thursday, November 3, 2022
The school will incorporate both a classroom portion and a hands-on drivi ...
- Rising Inflation, Lack Of Sensitivity Impact Consumer Loyalty, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 2, 2022
A national study from Treasure Data reveals how much rising costs impa ...
- Shoppers Are Willing To Take Online Risks During Holiday Season, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 1, 2022
Over a third of consumers have been scammed online. And email w ...