- The B2B-B2C Companion: Consumer Experiences Sway Business Purchases
Email Insider, Ray Schultz - Monday, May 8, 2023
Almost all buyers say positive interactions will persuade them to return, Orac ...
- Personal Perks: Consumers Are Spending On Small Luxury Items In A Shaky Economy
Email Insider, Ray Schultz - Wednesday, May 3, 2023
Texting was on the rise in Q1, producing 28% more revenue year-over-yea ...
- OK, I'll (Still) Buy It: The Resilient Q1 Consumer
Marketing Insider, Corinne Casagrande - Wednesday, May 3, 2023
Analysts keep expecting consumers to pull back on spending, but consumers sti ...
- Yelp Search, Visual Experiences Get An Upgrade Through AI, Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
Yelp has updated the way consumers experience content on the site a ...
- Sloomoo Brings Sensory Play To A Wider Audience
Retail Insider, Sarah Mahoney - Wednesday, April 26, 2023
Kids of all ages roll up their sleeves to play with ...
- UK Shoppers Prefer Email For Messages - On Mobile, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, April 25, 2023
Mobile use for checking email now stands at 79% -- up fr ...
- Having The Most Fun You'll Ever Make With Build-A-Bear's CEO
Brand Insider: Behind The Scenes, Lisa Singer - Sunday, April 30, 2023
"A lot of success comes to people in their youth because th ...
- How U.S. Consumers Really Think About Online Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Tinuiti found that 88% of respondents to its recent survey believe technolo ...
- Gen Z Is Still Spending Despite Economic Fears, Email Is King In U.S., U.K.
Email Marketing Daily, Ray Schultz - Thursday, April 20, 2023
Over half of U.S. consumers are reducing their discretionary spending, and so ...
- Dentsu Finds Consumer Awareness Of Web3 Growing, Confusion About What It Is
MediaDailyNews, Joe Mandese - Friday, April 14, 2023
The findings, based on a study of 3,000 consumers in Japan, sho ...
- New Definition of Value Goes Beyond Discounting
MAD, Allysun Lundy - Tuesday, April 11, 2023
To stand out, brands need to stop teaching shoppers to buy on ...
- Golf Pro Homa Pitches CX Firm Five9 In New Campaign
Mediapsssst, Richard Whitman - Thursday, April 6, 2023
The campaign is designed to show how artificial intelligence and human intelligen ...
- Most Consumers Will Dump A Trusted Brand For Better Prices
Email Marketing Daily, Ray Schultz - Thursday, April 6, 2023
But economic conditions have driven most consumers to enroll in a loyal ...
- E-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target a ...
- The Ticklish Consumer: They Are Quickly Turned Off By Poorly Done Emails
Email Insider, Ray Schultz - Wednesday, April 5, 2023
The biggest issues are frequency of communications, lack of timely updates a ...
- Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 5, 2023
All that money brands spend on planet-friendly messaging? America isn't buying i ...
- Google And Microsoft Focus On Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2023
Microsoft Advertising projects 2023 will be a big year for travel, althou ...
- Loud And Proud: Streaming TV Services' Quiet Efforts To Make Ad Dollars
TV Watch, Wayne Friedman - Monday, April 3, 2023
Are you concerned that your ad-supported streaming service is bombarding you wi ...
- Privacy Mindsets: Brands See The Issue One Way, Consumers Another
Email Marketing Daily, Ray Schultz - Thursday, March 30, 2023
A trust gap persists -- although marketers and customers agree on so ...
- BMW Adds EVs To Ultimate Driving Experience
Marketing Daily, Tanya Gazdik - Sunday, March 26, 2023
The 26-stop nationwide tour includes the all-electric BMW iX and BMW i ...
- In Generative AI We Trust?
Performance Marketing Insider, Laurie Sullivan - Monday, March 27, 2023
Do humans really trust AI -- specifically generative AI technology? Not ...
- Articles Queried, Read Reveal The State Of Consumers' Minds
Performance Marketing Insider, Laurie Sullivan - Friday, March 24, 2023
Taboola shows consumers are less concerned about inflation, but they will contin ...
- Photo-Sharing App Bets On Retro, Targets Users Fed Up With Instagram
Digital News Daily, Colin Kirkland - Wednesday, March 22, 2023
Instagram rival Hipstamatic has redesigned its app to meet user needs.Without a ...
- Go Big and Go Weird: My/Mochi 360-Degree Mouth Mind Plan
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
When your dough-wrapped ice cream brand challenges traditional taste, texture and ev ...
- Manscaped Grows Out Branding with OOH
The MediaPost Cases, Lisa Singer - Wednesday, April 12, 2023
When the male grooming brand Manscaped has something big to say, y ...
- Embracing the "Mobility" of the Lexus Consumer in DOOH
The MediaPost Cases, Lisa Singer - Thursday, March 30, 2023
When consumers step away from "connected experiences," the view into what th ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
MediaDailyNews, Joe Mandese - Friday, March 17, 2023
A new study from the agency shows the perception of "corporate gree ...
- Messaging Trumps Privacy: Most Consumers Have Interacted Directly With A Brand
Email Insider, Ray Schultz - Thursday, March 16, 2023
And they will share data if it means a more personalized experienc ...
- Apple Invites Buyers To Shop With a Specialist Over Video
Digital News Daily, Colin Kirkland - Tuesday, March 14, 2023
The new feature invites iPhone users in the U.S. to connect wi ...