Tag results for "consumer experience"
- Are TV Blackouts Spilling Into Streaming? Not ReallyA letter from Rep. Pat Ryan to NFL Commissioner Roger Goodell a ...
- Google Betting On Retailers Adopting Cloud GAI ProductsAs Generative AI impacts customer experiences, retailers will rely more on Googl ...
- Three Big BetsForecasting is a fraught exercise. I think it's better to focus ...
- Mini Announces Route For Road RallyThe most recent Mini Takes The States included more than 2,000 enthusiast ...
- The Cost Of Streaming Attention: What Is The Value Of Free 'Channels'?Many consumers can sit up and take notice of the offering ...
- How To Leverage Americans' Enjoyment Of Life In The Slow LaneBrands must adapt to changing work styles, or risk losing consumers (a ...
- Ecommerce Numbers Rise - Thank MarketplacesOne in five shoppers say they are buying gifts from smaller business ...
- Google's Most Advanced AI Coming To Search, Cloud And MoreGoogle Gemini launched Wednesday in a long-awaited debut of the company's mo ...
- Snap Launches Its First Virtual Make-Up Product With e.l.f. CosmeticsSnapchatters can claim a free digital version of e.l.f. Cosmetics' O Fa ...
- More Ad-Supported Streaming? CTV CPMs Continue To FallAs consumer options for ad-supported streaming premium services and FAST networks gro ...
- Turo, Warner Brothers Partner For 'Elf' PromotionTuro has created five limited-edition "Elf"-themed cars for guests to book ...
- Data Privacy Hassle: What Shoppers Like - And Dislike - About AI Use By BrandsConsumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their t ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend SalesAlmost half of all cyber weekend purchases were repeats. Early targeting ...
- Fragile But ResilientBrands are out of runway for relying on price rather than volu ...
- Streaming-Theater Film Distribution Still Searching For A CureWe still don't have a clear picture of how theatrical-streaming windows mig ...
- Cyber Monday Expected To Generate $12B In Shopping RevenueOnline spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- Consumers On Guard: They Don't Trust AI - And Are Not Fond Of EmailThe most popular channel is websites, followed by mobile apps, Storyblok repo ...
- Google AI Delivers What's On Your MindThe technology generates shoppable products by describing an image, with a sear ...
- The Numbers Behind AI-Enabled Contextually Targeted AdsA recent survey suggests viewers pay less attention, are less interested a ...
- Streaming 'Everything' Bundle Coming? Linear TV's Demise Closing InConsumers might really want to have an easier time figuring out t ...
- P&G's Pritchard Kicks Off ANA Masters of Marketing"Growing markets is about creating business versus taking business from others," sa ...
- Horizon Media Lands In Web3's Biggest SandboxThe agency's fledgling Chapter & Verse unit has been named the full-servi ...
- FAST Channels Rising: Still Worried About Ad Frequency And Fatigue?The CTV world, which includes FAST channels, still has to address t ...
- Being There: A Conversation With DPAA's Barry FreyOn the eve of this week's annual summit in New York Cit ...
- Amazon Reportedly Will Introduce A Search Concierge In JanuaryAmazon is overhauling its search bar with generative AI features that wi ...
- Ford Offers Enhancements For Mustang OwnersFord is taking the Mustang ownership experience online with a new digit ...
- Meta Unveils Gen AI Products, Real-Time Data Supported By MicrosoftMeta Platforms introduced the company's first generative AI products for consumers Wednesd ...
- The Cost Of Streaming Attention: What Is The Value Of Free 'Channels'?Many consumers can sit up and take notice of the offering ...
- Fewer Consumers Say Ads Accurately Represent Black PeopleThe portion of U.S. consumers who say advertising accurately represents Black peop ...
- Streaming Users 'Hopping' Services Up 143% Since 2017, Study ShowsA study of 1,769 users revealed that among all streamers, 65% ...
