- Threads App Comes To The Web
MediaDailyNews, Colin Kirkland - Tuesday, August 22, 2023
Meta may be hoping web accessibility will help Threads reclaim its ear ...
- Blackpink K-pop Band Launches Roblox 'Palace' Fan Experience
MediaDailyNews, Colin Kirkland - Tuesday, August 22, 2023
Blackpink, the first Asian artists to headline the Coachella Music Festival, a ...
- Google My Business Support Shifts To Brand Ambassadors
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 16, 2023
Some search marketers and web developers are glad to reach a li ...
- Confidence Game: Few Consumers Totally Trust Brands With Their Data
Email Insider, Ray Schultz - Tuesday, August 1, 2023
Over half of U.S. consumers have suffered data loss, identity theft ...
- Microsoft, Dentsu Strengthen AI Innovation Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2023
Dentsu has launched enterprise-wide access to Microsoft Azure OpenAI technologies, enabling employe ...
- Coca-Cola Takes AI Coke Studio On Tour
Marketing Daily, Danielle Oster - Tuesday, July 25, 2023
Combining various AI elements, the Coke Studio activation lets fans at mus ...
- The Fallout From Repetitive Ads Is Worse Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, July 21, 2023
Excessive repetition on streaming services isn't just annoying -- it depresses purcha ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Maximum Number Of Video Services Reaches 7, 'Quick Churning' On The Rise
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Consumers have reached a saturation point in the number of video servic ...
- No Mo Nomophobia?
Mobile Insider, Joe Mandese - Thursday, July 20, 2023
New research finds Americans perceive they are growing less dependent on the ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- Sendlane Adds Review Feature To Email, SMS Tools
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
Brands can display reviews onsite and within the Sendlane platform, the fi ...
- Consumers Want More Personalized, Interactive Video From Brands, Study Finds
Television News Daily, Wayne Friedman - Thursday, July 6, 2023
Over 80% of consumers want more video from brands in their messagi ...
- Consumers Want More Video - But Feel They Aren't Getting It, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Eight out 10 shoppers demand an increase in video -- preferably personalize ...
- Google Study Finds 75% Of Consumers Are 'A Little Upset' When Having Buyers' Remorse
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Buyer's remorse is fairly common among shoppers, especially when they are confront ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- The Irate Customer: People Are Unhappy With The Service They're Getting
Email Insider, Ray Schultz - Tuesday, June 20, 2023
Consumers complain about a lack of personalization. But many are wary abo ...
- B2C Bling: Consumers Are Ready To Spend On Luxury Items
Email Insider, Ray Schultz - Monday, June 12, 2023
But consumers demand personalization in email and social media, Wunderkind reports. ...
- Volkswagen Unveils Three-Row ID. Buzz Electric Van
Marketing Daily, Tanya Gazdik - Friday, June 2, 2023
"This is an icon reimagined for the future," VW's Andrew Savvas to ...
- Havas New York Awarded Mike's Amazing Assignment
Accounts on the Move, Steve McClellan - Monday, May 22, 2023
Mike’s Amazing, a Chefler Foods condiment brand, has appointed Havas N ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- The B2B-B2C Companion: Consumer Experiences Sway Business Purchases
Email Insider, Ray Schultz - Monday, May 8, 2023
Almost all buyers say positive interactions will persuade them to return, Orac ...
- Personal Perks: Consumers Are Spending On Small Luxury Items In A Shaky Economy
Email Insider, Ray Schultz - Wednesday, May 3, 2023
Texting was on the rise in Q1, producing 28% more revenue year-over-yea ...
- OK, I'll (Still) Buy It: The Resilient Q1 Consumer
Marketing Insider, Corinne Casagrande - Wednesday, May 3, 2023
Analysts keep expecting consumers to pull back on spending, but consumers sti ...
- Yelp Search, Visual Experiences Get An Upgrade Through AI, Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
Yelp has updated the way consumers experience content on the site a ...
- Sloomoo Brings Sensory Play To A Wider Audience
Retail Insider, Sarah Mahoney - Wednesday, April 26, 2023
Kids of all ages roll up their sleeves to play with ...
- UK Shoppers Prefer Email For Messages - On Mobile, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, April 25, 2023
Mobile use for checking email now stands at 79% -- up fr ...
- Having The Most Fun You'll Ever Make With Build-A-Bear's CEO
Brand Insider: Behind The Scenes, Lisa Singer - Sunday, April 30, 2023
"A lot of success comes to people in their youth because th ...
- How U.S. Consumers Really Think About Online Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Tinuiti found that 88% of respondents to its recent survey believe technolo ...
- Gen Z Is Still Spending Despite Economic Fears, Email Is King In U.S., U.K.
Email Marketing Daily, Ray Schultz - Thursday, April 20, 2023
Over half of U.S. consumers are reducing their discretionary spending, and so ...