- Dentsu Finds Consumer Awareness Of Web3 Growing, Confusion About What It Is
MediaDailyNews, Joe Mandese - Friday, April 14, 2023
The findings, based on a study of 3,000 consumers in Japan, sho ...
- New Definition of Value Goes Beyond Discounting
MAD, Allysun Lundy - Tuesday, April 11, 2023
To stand out, brands need to stop teaching shoppers to buy on ...
- Golf Pro Homa Pitches CX Firm Five9 In New Campaign
Mediapsssst, Richard Whitman - Thursday, April 6, 2023
The campaign is designed to show how artificial intelligence and human intelligen ...
- Most Consumers Will Dump A Trusted Brand For Better Prices
Email Marketing Daily, Ray Schultz - Thursday, April 6, 2023
But economic conditions have driven most consumers to enroll in a loyal ...
- E-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target a ...
- The Ticklish Consumer: They Are Quickly Turned Off By Poorly Done Emails
Email Insider, Ray Schultz - Wednesday, April 5, 2023
The biggest issues are frequency of communications, lack of timely updates a ...
- Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 5, 2023
All that money brands spend on planet-friendly messaging? America isn't buying i ...
- Google And Microsoft Focus On Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2023
Microsoft Advertising projects 2023 will be a big year for travel, althou ...
- Loud And Proud: Streaming TV Services' Quiet Efforts To Make Ad Dollars
TV Watch, Wayne Friedman - Monday, April 3, 2023
Are you concerned that your ad-supported streaming service is bombarding you wi ...
- Privacy Mindsets: Brands See The Issue One Way, Consumers Another
Email Marketing Daily, Ray Schultz - Thursday, March 30, 2023
A trust gap persists -- although marketers and customers agree on so ...
- BMW Adds EVs To Ultimate Driving Experience
Marketing Daily, Tanya Gazdik - Sunday, March 26, 2023
The 26-stop nationwide tour includes the all-electric BMW iX and BMW i ...
- In Generative AI We Trust?
Performance Marketing Insider, Laurie Sullivan - Monday, March 27, 2023
Do humans really trust AI -- specifically generative AI technology? Not ...
- Articles Queried, Read Reveal The State Of Consumers' Minds
Performance Marketing Insider, Laurie Sullivan - Friday, March 24, 2023
Taboola shows consumers are less concerned about inflation, but they will contin ...
- Photo-Sharing App Bets On Retro, Targets Users Fed Up With Instagram
Digital News Daily, Colin Kirkland - Wednesday, March 22, 2023
Instagram rival Hipstamatic has redesigned its app to meet user needs.Without a ...
- Go Big and Go Weird: My/Mochi 360-Degree Mouth Mind Plan
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
When your dough-wrapped ice cream brand challenges traditional taste, texture and ev ...
- Manscaped Grows Out Branding with OOH
The MediaPost Cases, Lisa Singer - Wednesday, April 12, 2023
When the male grooming brand Manscaped has something big to say, y ...
- Embracing the "Mobility" of the Lexus Consumer in DOOH
The MediaPost Cases, Lisa Singer - Thursday, March 30, 2023
When consumers step away from "connected experiences," the view into what th ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
MediaDailyNews, Joe Mandese - Friday, March 17, 2023
A new study from the agency shows the perception of "corporate gree ...
- Messaging Trumps Privacy: Most Consumers Have Interacted Directly With A Brand
Email Insider, Ray Schultz - Thursday, March 16, 2023
And they will share data if it means a more personalized experienc ...
- Apple Invites Buyers To Shop With a Specialist Over Video
Digital News Daily, Colin Kirkland - Tuesday, March 14, 2023
The new feature invites iPhone users in the U.S. to connect wi ...
- Marketers See Format Changes As Biggest Challenge For Social Media Content
Research Intelligencer, Robert Williams - Friday, March 3, 2023
The best way to grab the attention of consumers is to po ...
- Viewers Confirm Influence Of 'Tune-In' Ads
Video Insider, Karlene Lukovitz - Tuesday, February 28, 2023
A survey confirms the importance of communicating the specifics of when a ...
- Email's Delicate Balance: It's Popular For Buying, But Watch Out For The Creep Factor
Email Insider, Ray Schultz - Wednesday, February 22, 2023
Email and mobile stand out in ecommerce sales, with price the ma ...
- Consumers Worldwide Are In Early Stages Of Metaverse Use
Research Intelligencer, Robert Williams - Monday, February 20, 2023
More than a third of people said they have heard of t ...
- How Steady Friction Snapped My Linear TV Cord: A Lesson For Streaming Services
TV Watch, Joe Mandese - Friday, February 17, 2023
The truth is, I haven't watched linear TV for three years, b ...
- On-Site Search Failing Because Retailers Still Lack Advanced Resources
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 15, 2023
Traditional search engines are moving toward AI and conversational chat, causing ...
- Rage Clicks, Slow Page Loading Drove Increase In Web Bounce Rates, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
Email is a relatively small contributor to traffic, while direct is firs ...
- Wait A Minute: Super Bowl Streaming Delays Ranged Up To 77 Seconds
Video Insider, Karlene Lukovitz - Tuesday, February 14, 2023
Social media and texting behaviors are affected when livestreaming lags real ti ...
- Cagey Consumers: Economic Fears Are Causing People To Spend Less
Email Insider, Ray Schultz - Wednesday, February 8, 2023
With inflation driving grocery and gas prices up, many people are cutti ...