- Peak Channels
TV Watch, Joe Mandese - Tuesday, February 7, 2023
We have officially reached "peak channels." We now have more programming chann ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- Consumers Struggle To Find Accurate Information From Brands Online
Performance Marketing Insider, Laurie Sullivan - Friday, February 3, 2023
Failure to provide helpful online answers to customer questions can mean lo ...
- Warner Music Group Launches 'Rhythm City' In Roblox
Digital News Daily, Colin Kirkland - Monday, January 30, 2023
In partnership with metaverse game developer Gamefam, Rhythm City aims to introdu ...
- Consumers Are Worried About Recession, Other Issues: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 1, 2023
Some consumers are not concerned about anything, but others are anxious, Resona ...
- Consumers Prefer Generic Messages To Personalized Ones, Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 30, 2023
Gen Z is least likely to provide personal details. And many shoppe ...
- Shoppers Embrace Ecommerce, But Few Buy On The First Pass: Study
Email Marketing Daily, Ray Schultz - Tuesday, January 24, 2023
Many consumers visit sites to compare prices or get ideas, Lucidworks repo ...
- Trust - And Mistrust - In Advertising, Social Media, News And High Usage: Good News?
TV Watch, Wayne Friedman - Monday, January 23, 2023
A late 2022 Gallup poll says Americans' trust in mass media ...
- TV Viewers Want Ads To Be 'Entertaining' - And Deliver 'Value', Study Finds
Television News Daily, Wayne Friedman - Friday, January 20, 2023
TV viewers are more concerned about seeing "entertaining" ads -- and on ...
- Privacy Pickle: Consumers Love Email, But Brands Must Avoid The Creep Factor
Email Insider, Ray Schultz - Thursday, January 19, 2023
Marigold has announced global survey results with the 2023 Consumer Trends Ind ...
- Page Rage: Consumers Are Easily Turned Off By Poor Digital Shopping Experiences
Email Insider, Ray Schultz - Wednesday, January 18, 2023
More than half of consumers will not return to a brand th ...
- Google Announces AI Tools For Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
Retailers gain AI tools from Google Cloud to streamline in-store shelf checki ...
- Instagram Will Remove 'Shop' Tab From Feed
Digital News Daily, Colin Kirkland - Tuesday, January 10, 2023
The change will come as part of a user interface update, addi ...
- The Great Cutback: Most Consumers Are Reducing Their Spending
Email Insider, Ray Schultz - Thursday, December 29, 2022
Consumers are concerned about inflation and other threats, but are still enjoyi ...
- Returns Rose Dramatically YoY In The Days After Christmas
Email Marketing Daily, Ray Schultz - Thursday, December 29, 2022
Loop Returns saw a 33% increase on the days after Christmas, supporti ...
- Beyond the Bottle - The Power of Music Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
With a name like JaM Cellars, you know they've got to lo ...
- Hello, Stranger: Shoppers Welcome Holiday Messages, Even From Brands They Never Heard Of
Email Insider, Ray Schultz - Thursday, December 15, 2022
Consumers welcomed communications from brands -- even from ones they never hea ...
- Stagwell Brings The NFL's Rams ARound
MAD, Steve McClellan - Tuesday, December 6, 2022
Developed by Stagwell's Marketing Cloud unit, ARound is designed to enhance gamed ...
- Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach
Email Marketing Daily, Ray Schultz - Tuesday, December 6, 2022
Most consumers believe the U.S. is headed for a recession, Jungle Sco ...
- European Consumers Look For Ways To Cut Spending As Inflation Roars
Research Intelligencer, Robert Williams - Monday, November 28, 2022
Younger consumers are more likely to say they're canceling subscriptions to ap ...
- Survey Reveals The Brand Power Of Augmented Reality
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and trav ...
- Many Happy Returns - Or Not, Per PayPal Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Nearly one in four consumers have returned a greater percentage of the ...
- Consumers Are Eager To Support Small Businesses, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 22, 2022
Food and drink taste better when they are from a small busines ...
- Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2022
The global provider of hybrid customer experiences has launched a campaign ...
- Can Big-Spending Moviegoers Help A Struggling Economy?
TV Watch, Wayne Friedman - Monday, November 21, 2022
A study found NCM moviegoers who attended two blockbuster films this ye ...
- Families Connecting Through Gaming This Holiday Season, Survey Finds
Digital News Daily, Colin Kirkland - Thursday, November 17, 2022
Families are using video games to better connect during the holidays, ...
- Tech Scoop: IT Buyers Want Quality Content, But Struggle To Find It
Email Insider, Ray Schultz - Thursday, November 17, 2022
Almost all decision-makers are willing to share their information to gain acce ...
- Gift Cards Are Less Popular This Holiday Season, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, November 17, 2022
Most holiday shoppers are going for physical objects such as clothing a ...
- Hilton, Adobe Partnership Enables Students To Build Marketing Skills Using Anonymized Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Adobe has announced a partnership with Hilton that will allow students ...
- Email Burn: Holiday Shoppers Are Annoyed By Excessive Frequency
Email Insider, Ray Schultz - Wednesday, November 16, 2022
Many shoppers also deplore holiday music that may begin to be hea ...