- FTC Updates Guidance For Influencer Marketing
Digital News Daily, Wendy Davis - Thursday, June 29, 2023
For the first time since 2009, the FTC has updated its endorseme ...
- Google, Microsoft Create More Ways To Let Consumers Shop
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Google has stepped up options for consumers to purchase from retailers a ...
- Google Study Finds 75% Of Consumers Are 'A Little Upset' When Having Buyers' Remorse
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Buyer's remorse is fairly common among shoppers, especially when they are confront ...
- Coresight's Back-To-School Forecast: Solid Resilience
Retail Insider, Sarah Mahoney - Wednesday, June 28, 2023
While pinched consumer budgets have led to some dire third-quarter predictions, analy ...
- Oregon Lawmakers Pass Opt-Out Privacy Bill
Digital News Daily, Wendy Davis - Monday, June 26, 2023
The Oregon Consumer Privacy Act, if enacted, will give state residents t ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- Flatlining: Consumers Are Spending Less Or The Same In Q2 As They Did In Q1
Email Insider, Ray Schultz - Thursday, June 22, 2023
Most consumers say rising inflation has affected their spending, while many a ...
- The Irate Customer: People Are Unhappy With The Service They're Getting
Email Insider, Ray Schultz - Tuesday, June 20, 2023
Consumers complain about a lack of personalization. But many are wary abo ...
- The Data Is Your Wife: An Argument For Respect
MediaDailyNews, Adam Cahill - Monday, June 19, 2023
Remember that there is a real person on the receiving end ...
- Digital Octopus: Some Consumers Are Buying Almost Everything Online
Email Insider, Ray Schultz - Thursday, June 15, 2023
Shoppers, 44% of whom spend 2-3 hours a day online, are buyi ...
- Havas Media Net Deploys Global 'Consumer Science & Analytics' Offering
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The "CSA: brand is derived from a 40-year-old French research practice own ...
- B2C Bling: Consumers Are Ready To Spend On Luxury Items
Email Insider, Ray Schultz - Monday, June 12, 2023
But consumers demand personalization in email and social media, Wunderkind reports. ...
- How Stores Can Win Back Clothing Sales
Retail Insider, Sarah Mahoney - Wednesday, June 7, 2023
People are cutting back on apparel to spend more on food, impacti ...
- Meta Defeats District of Columbia AG's Suit Over Cambridge Analytica
Digital News Daily, Wendy Davis - Friday, June 2, 2023
"Facebook clearly and repeatedly made disclosures to users about its policies su ...
- Volkswagen Unveils Three-Row ID. Buzz Electric Van
Marketing Daily, Tanya Gazdik - Friday, June 2, 2023
"This is an icon reimagined for the future," VW's Andrew Savvas to ...
- Texas Lawmakers Pass Opt-Out Privacy Bill
Digital News Daily, Wendy Davis - Tuesday, May 30, 2023
If enacted, the Texas Data Privacy and Security Act will require compani ...
- Ulta Gains On Increased Marketing Spending
Marketing Daily, Sarah Mahoney - Tuesday, May 30, 2023
With sales up 9%, the beauty retailer also says its UB Med ...
- Costco's Sales Rise, Despite Trading-Down Trends
Retail Insider, Sarah Mahoney - Wednesday, May 31, 2023
Membership renewal rates remain at record levels, but people are rethinking wh ...
- Travel To Go: There's Still Time To Drive Summer Bookings With Email
Email Insider, Ray Schultz - Friday, May 26, 2023
Few trips are initially booked because of email messages, but email h ...
- Tool Serves Ads Only After Readers Have Consumed Content, Firm Says
Publishers Daily, Ray Schultz - Wednesday, May 24, 2023
New platform from Wunderkind provides a more 'empathetic' advertising experience, the compa ...
- At Walmart And Target, Shoppers Switch Up Spending: More Food, Less Fun
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 18, 2023
Both discounters note a big grocery bump, and a shift from discretiona ...
- MediaWallah Releases Configurable, Transparent Identity Management Suite
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
MediaWallah, a woman-founded identity by design provider, plans to announce the laun ...
- Brands Might Be Underestimating Cashback, Loyalty Programs
Data & Programmatic Insider, Laurie Sullivan - Monday, May 15, 2023
Billions of lines of purchase data processed annually support the growth ...
- Consumer Spending On Media Decelerates, Especially In The U.S.
MediaDailyNews, Joe Mandese - Wednesday, May 10, 2023
Post-pandemic behavioral shifts coupled with growing economic concerns will continue the decelerati ...
- Generative AI Causes Consumer Search Patterns To Change, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2023
More than 80% of marketers report they have experimented with the technolog ...
- OK, I'll (Still) Buy It: The Resilient Q1 Consumer
Marketing Insider, Corinne Casagrande - Wednesday, May 3, 2023
Analysts keep expecting consumers to pull back on spending, but consumers sti ...
- Mother's Day Spending To Top $274 Per Person
Marketing Daily, Sarah Mahoney - Thursday, April 27, 2023
With 84% of the U.S. planning to observe the holiday somehow, t ...
- Deloitte, McKinsey Data Show More Consumer Confidence, Shifting Splurges
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 28, 2023
Consumers are still spending it up, and seem less worried than economis ...
- Me And My Mobile: Younger Shoppers Prefer SMS Over Email For Brand Messages
Email Insider, Ray Schultz - Thursday, April 27, 2023
Email is now in second place as consumers use mobile wallets f ...
- Oura Puts A Ring On Best Buy
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2023
The popular sleep wearable is shifting its strategy and says Best B ...