- Amazon 'Spend Less' Message For Back-To-School Ads Is A Sign Of The Times
Performance Marketing Insider, Laurie Sullivan - Monday, July 17, 2023
Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Par ...
- The Inhuman Touch: Both Brands And Consumers Worry That AI Content Is Not Authentic
Email Insider, Ray Schultz - Friday, July 14, 2023
Customers say stories created by AI are not as valuable as tho ...
- Count 'Em Up: Amazon's Prime Day Draws $12.7B In Spending
Marketing Daily, Sarah Mahoney - Thursday, July 13, 2023
Electronics, appliances and cat treats are among the most in-demand items. A ...
- Consumers Are Getting A New Flood Of Marketing Texts
Around the Net in Email, Ray Schultz - Thursday, July 13, 2023
Brands are texting people more. That’s because they open texts a l ...
- AI Paranoia: What Consumers Fear About The New Technology
Email Insider, Ray Schultz - Thursday, July 13, 2023
Consumers distrust generative AI more than other digital tools, Kearney Consumer Institu ...
- Deloitte Predicts 10% Drop In Back-To-School Spending
Retail Insider, Sarah Mahoney - Wednesday, July 12, 2023
That predicted decline -- the first in almost a decade -- mea ...
- Study: Who's Splurging On What Items?
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 11, 2023
Consumers are splurging on some items, but not all. Knowing who's spendi ...
- Feds Crack Down On Edibles Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 5, 2023
The Federal Trade Commission and U.S. Food and Drug Administration are cracking do ...
- Home Improvement Retailers Still Searching For Stability
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 5, 2023
As they navigate housing market challenges and more cautious consumers, Lowe's a ...
- Retailers Offer Special Sales Events For July 4
Marketing Daily, Todd Wasserman - Monday, July 3, 2023
July 4 is a major holiday for retail sales, with many retaile ...
- Retailers, Restaurants Brace For Student Loan Fallout
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 5, 2023
The Supreme Court's decision means millions of Americans will see a dramat ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...
- Google Analytics 2020 Version Could Violate Sweden's Consumer Privacy Laws
Performance Marketing Insider, Laurie Sullivan - Monday, July 3, 2023
An audit suggests the Google tool breached the privacy rules and ris ...
- FTC Updates Guidance For Influencer Marketing
Digital News Daily, Wendy Davis - Thursday, June 29, 2023
For the first time since 2009, the FTC has updated its endorseme ...
- Google, Microsoft Create More Ways To Let Consumers Shop
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Google has stepped up options for consumers to purchase from retailers a ...
- Google Study Finds 75% Of Consumers Are 'A Little Upset' When Having Buyers' Remorse
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Buyer's remorse is fairly common among shoppers, especially when they are confront ...
- Coresight's Back-To-School Forecast: Solid Resilience
Retail Insider, Sarah Mahoney - Wednesday, June 28, 2023
While pinched consumer budgets have led to some dire third-quarter predictions, analy ...
- Oregon Lawmakers Pass Opt-Out Privacy Bill
Digital News Daily, Wendy Davis - Monday, June 26, 2023
The Oregon Consumer Privacy Act, if enacted, will give state residents t ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- Flatlining: Consumers Are Spending Less Or The Same In Q2 As They Did In Q1
Email Insider, Ray Schultz - Thursday, June 22, 2023
Most consumers say rising inflation has affected their spending, while many a ...
- The Irate Customer: People Are Unhappy With The Service They're Getting
Email Insider, Ray Schultz - Tuesday, June 20, 2023
Consumers complain about a lack of personalization. But many are wary abo ...
- The Data Is Your Wife: An Argument For Respect
MediaDailyNews, Adam Cahill - Monday, June 19, 2023
Remember that there is a real person on the receiving end ...
- Digital Octopus: Some Consumers Are Buying Almost Everything Online
Email Insider, Ray Schultz - Thursday, June 15, 2023
Shoppers, 44% of whom spend 2-3 hours a day online, are buyi ...
- Havas Media Net Deploys Global 'Consumer Science & Analytics' Offering
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The "CSA: brand is derived from a 40-year-old French research practice own ...
- B2C Bling: Consumers Are Ready To Spend On Luxury Items
Email Insider, Ray Schultz - Monday, June 12, 2023
But consumers demand personalization in email and social media, Wunderkind reports. ...
- How Stores Can Win Back Clothing Sales
Retail Insider, Sarah Mahoney - Wednesday, June 7, 2023
People are cutting back on apparel to spend more on food, impacti ...
- Meta Defeats District of Columbia AG's Suit Over Cambridge Analytica
Digital News Daily, Wendy Davis - Friday, June 2, 2023
"Facebook clearly and repeatedly made disclosures to users about its policies su ...
- Volkswagen Unveils Three-Row ID. Buzz Electric Van
Marketing Daily, Tanya Gazdik - Friday, June 2, 2023
"This is an icon reimagined for the future," VW's Andrew Savvas to ...
- Texas Lawmakers Pass Opt-Out Privacy Bill
Digital News Daily, Wendy Davis - Tuesday, May 30, 2023
If enacted, the Texas Data Privacy and Security Act will require compani ...
- Ulta Gains On Increased Marketing Spending
Marketing Daily, Sarah Mahoney - Tuesday, May 30, 2023
With sales up 9%, the beauty retailer also says its UB Med ...