- Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The study from Engagement Labs also shows differences by party in ter ...
- Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2023
Consumers are spending, with travel the fastest-growing sector in digital ad spen ...
- Financial Regulator To Propose New Restrictions On Data Brokers
Digital News Daily, Wendy Davis - Tuesday, August 15, 2023
The Consumer Financial Protection Bureau plans to propose new regulations that wou ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- New Walmart Offers Highlight Changing Plight Of SNAP Consumers
Marketing Daily, Sarah Mahoney - Friday, July 28, 2023
With Walmart+ Assist, the retailer is introducing half-off memberships for people ...
- Driving Retention Through Shopping Experiences: Adore Me Meets Consumer's Diverse Needs via Multiple Shopping Models
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
The direct-to-consumer acquisition landscape is not what it used to be. It ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- Lively's Rapid-Fire Full-Funnel Hits the Road
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
As their consumers returned to IRL shopping last summer, Lively brought i ...
- Building the Friendlier FinTech
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
How does your friendly and functional online auto-loan brand compete against ...
- Microsoft, Dentsu Strengthen AI Innovation Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2023
Dentsu has launched enterprise-wide access to Microsoft Azure OpenAI technologies, enabling employe ...
- Research: Private-Label Groceries Eating National Brands' Lunch
Marketing Daily, Sarah Mahoney - Friday, July 21, 2023
Consumers are loading up on private labels and holding back on discretiona ...
- D.C. Agency 'January Third' Rebrands Itself Because Of, Well, You Know
Marketing Politics Weekly, Joe Mandese - Friday, July 21, 2023
Imagine launching a new ad agency named "Pearl Harbor" in Hawaii ...
- Maximum Number Of Video Services Reaches 7, 'Quick Churning' On The Rise
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Consumers have reached a saturation point in the number of video servic ...
- The INFORM Consumers Act - Brand New Rules For Online Marketplaces And Sellers
MediaDailyNews, Jessica Rich, John Villafranco - Thursday, July 20, 2023
Although it does not cover sellers directly, INFORM will significantly affect the ...
- CFPB Lacks Authority For Sweeping Privacy Regulations, Advertisers Say
Digital News Daily, Wendy Davis - Monday, July 17, 2023
New privacy rules for data brokers should come from federal lawmakers, n ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- Amazon 'Spend Less' Message For Back-To-School Ads Is A Sign Of The Times
Performance Marketing Insider, Laurie Sullivan - Monday, July 17, 2023
Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Par ...
- The Inhuman Touch: Both Brands And Consumers Worry That AI Content Is Not Authentic
Email Insider, Ray Schultz - Friday, July 14, 2023
Customers say stories created by AI are not as valuable as tho ...
- Count 'Em Up: Amazon's Prime Day Draws $12.7B In Spending
Marketing Daily, Sarah Mahoney - Thursday, July 13, 2023
Electronics, appliances and cat treats are among the most in-demand items. A ...
- Consumers Are Getting A New Flood Of Marketing Texts
Around the Net in Email, Ray Schultz - Thursday, July 13, 2023
Brands are texting people more. That’s because they open texts a l ...
- AI Paranoia: What Consumers Fear About The New Technology
Email Insider, Ray Schultz - Thursday, July 13, 2023
Consumers distrust generative AI more than other digital tools, Kearney Consumer Institu ...
- Deloitte Predicts 10% Drop In Back-To-School Spending
Retail Insider, Sarah Mahoney - Wednesday, July 12, 2023
That predicted decline -- the first in almost a decade -- mea ...
- Study: Who's Splurging On What Items?
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 11, 2023
Consumers are splurging on some items, but not all. Knowing who's spendi ...
- Feds Crack Down On Edibles Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 5, 2023
The Federal Trade Commission and U.S. Food and Drug Administration are cracking do ...
- Home Improvement Retailers Still Searching For Stability
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 5, 2023
As they navigate housing market challenges and more cautious consumers, Lowe's a ...
- Retailers Offer Special Sales Events For July 4
Marketing Daily, Todd Wasserman - Monday, July 3, 2023
July 4 is a major holiday for retail sales, with many retaile ...
- Retailers, Restaurants Brace For Student Loan Fallout
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 5, 2023
The Supreme Court's decision means millions of Americans will see a dramat ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...
- Google Analytics 2020 Version Could Violate Sweden's Consumer Privacy Laws
Performance Marketing Insider, Laurie Sullivan - Monday, July 3, 2023
An audit suggests the Google tool breached the privacy rules and ris ...
- FTC Updates Guidance For Influencer Marketing
Digital News Daily, Wendy Davis - Thursday, June 29, 2023
For the first time since 2009, the FTC has updated its endorseme ...