- Digital CPMs Plummet, 2H Rebound Expected
MediaDailyNews, Karlene Lukovitz - Thursday, August 31, 2023
With the economy and consumer sentiment showing major improvement, major jumps ...
- Consumers More Likely To Cut Back Dining Out Than On Streaming
Research Intelligencer, Rob Williams - Sunday, September 3, 2023
Staying home to watch movies and shows on streaming platforms is ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- AI To Become 2023 Holiday Shopping Guide
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 30, 2023
How will AI influence what and when consumers buy? Aki Technologies, t ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Performance Marketing Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Holiday Shoppers Are Budgeting $500 For Gifts, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, August 24, 2023
Those who are receiving gifts want cash or gift cards, Aki Technologi ...
- Streaming Users 'Hopping' Services Up 143% Since 2017, Study Shows
Television News Daily, Wayne Friedman - Wednesday, August 23, 2023
A study of 1,769 users revealed that among all streamers, 65% ...
- Macy's Sales Fall As Consumers Cut Back
Marketing Daily, Sarah Mahoney - Tuesday, August 22, 2023
The retailer posted even sharper decreases in digital sales. Bloomingdale's fared bette ...
- Sen. Cantwell Says Privacy Bill Could Protect Against AI Harms
MediaDailyNews, Wendy Davis - Monday, August 21, 2023
Senator Maria Cantwell said Monday that a federal privacy bill she introduc ...
- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Monday, August 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- Consumers Remain Wary About Data Use, Study Finds
Email Marketing Daily, Ray Schultz - Friday, August 18, 2023
Consumers also complain that too few messages are highly personalized, CCW Digit ...
- Agencies Seen As Lucrative M&A Targets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 17, 2023
Mergers and acquisitions of digital agencies has been one of the bigge ...
- Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The study from Engagement Labs also shows differences by party in ter ...
- Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2023
Consumers are spending, with travel the fastest-growing sector in digital ad spen ...
- Financial Regulator To Propose New Restrictions On Data Brokers
Digital News Daily, Wendy Davis - Tuesday, August 15, 2023
The Consumer Financial Protection Bureau plans to propose new regulations that wou ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- New Walmart Offers Highlight Changing Plight Of SNAP Consumers
Marketing Daily, Sarah Mahoney - Friday, July 28, 2023
With Walmart+ Assist, the retailer is introducing half-off memberships for people ...
- Driving Retention Through Shopping Experiences: Adore Me Meets Consumer's Diverse Needs via Multiple Shopping Models
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
The direct-to-consumer acquisition landscape is not what it used to be. It ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- Lively's Rapid-Fire Full-Funnel Hits the Road
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
As their consumers returned to IRL shopping last summer, Lively brought i ...
- Building the Friendlier FinTech
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
How does your friendly and functional online auto-loan brand compete against ...
- Microsoft, Dentsu Strengthen AI Innovation Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2023
Dentsu has launched enterprise-wide access to Microsoft Azure OpenAI technologies, enabling employe ...
- Research: Private-Label Groceries Eating National Brands' Lunch
Marketing Daily, Sarah Mahoney - Friday, July 21, 2023
Consumers are loading up on private labels and holding back on discretiona ...
- D.C. Agency 'January Third' Rebrands Itself Because Of, Well, You Know
Marketing Politics Weekly, Joe Mandese - Friday, July 21, 2023
Imagine launching a new ad agency named "Pearl Harbor" in Hawaii ...
- Maximum Number Of Video Services Reaches 7, 'Quick Churning' On The Rise
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Consumers have reached a saturation point in the number of video servic ...
- The INFORM Consumers Act - Brand New Rules For Online Marketplaces And Sellers
MediaDailyNews, Jessica Rich, John Villafranco - Thursday, July 20, 2023
Although it does not cover sellers directly, INFORM will significantly affect the ...
- CFPB Lacks Authority For Sweeping Privacy Regulations, Advertisers Say
Digital News Daily, Wendy Davis - Monday, July 17, 2023
New privacy rules for data brokers should come from federal lawmakers, n ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- Amazon 'Spend Less' Message For Back-To-School Ads Is A Sign Of The Times
Performance Marketing Insider, Laurie Sullivan - Monday, July 17, 2023
Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Par ...
- The Inhuman Touch: Both Brands And Consumers Worry That AI Content Is Not Authentic
Email Insider, Ray Schultz - Friday, July 14, 2023
Customers say stories created by AI are not as valuable as tho ...