- Retailers Say Consumers Are Worried -- But Are They?
Marketing Daily, Sarah Mahoney - Friday, October 20, 2023
From Walmart to Nordstrom, stores say consumers are stressed about shrinking fami ...
- Latest Industry Surveys Point To Healthy Holiday Budgets
Marketing Daily, Sarah Mahoney - Friday, October 20, 2023
Both the National Retail Federation and ICSC released forecasts for the wint ...
- Wayfair Heads To Montana, Announces Second Way Day Plans
Marketing Daily, Sarah Mahoney - Wednesday, October 18, 2023
The home furnishings e-tailer is launching a Kelly Clarkson cowboy-esque collection a ...
- Deloitte: Surprisingly Bright Holiday Ahead
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
After a pullback on back-to-school spending, new research from the consulting compa ...
- The Looming Holiday: Shoppers Are Pessimistic, Most Plan To Buy Online
Email Insider, Ray Schultz - Thursday, October 12, 2023
Almost all shoppers say inflation is affecting their spending choices, Klaviyo repo ...
- BrandZ: Value Of World's Largest Brands Plunges 20%
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 12, 2023
Kantar's annual ranking reveals widespread declines in brand value, pressured by fretf ...
- Amazon Prime Big Deal Days Rewires Holiday Rhythm
Retail Insider, Sarah Mahoney - Wednesday, October 11, 2023
Heading into a season of iffy consumer confidence, Amazon-type events are alrea ...
- Google Privacy Sandbox And The Radical Departure From Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 10, 2023
Google's Privacy Sandbox is a radical departure from how the industry targe ...
- FTC Links Social Media Scams To Targeted Ads
MediaDailyNews, Wendy Davis - Sunday, October 8, 2023
Many reported social-media scams begin with an ad on Facebook or Instagra ...
- WPP, Shopify Unveil Global Partnership
MAD, Steve McClellan - Tuesday, October 3, 2023
The main idea, per the companies, is to help clients keep pa ...
- As Student-Loan Payments Restart, Here's Who Is Hurting
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 3, 2023
Forbearance is over, and 27 million people may make up to ...
- 'Kidults' And Pop Culture Shape Holiday Toy Trends
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 2, 2023
The Toy Association reveals distinct changes as gifting expands to grown-up audie ...
- As Shein And Nike Soar, Macy's And Kohl's Wither
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 26, 2023
In a new five-year market share analysis, Deutsche Bank maps out t ...
- Adobe Predicts Holiday Roller Coaster For Prices Online
Performance Marketing Insider, Laurie Sullivan - Friday, September 15, 2023
Search marketers will need to pay extra attention when crafting campaign messag ...
- On-Site Search Failures Estimated To Cost $13.8B In Black Friday, Cyber Monday Losses
MediaDailyNews, Laurie Sullivan - Monday, September 11, 2023
Skai estimates retail media spend on advertising fell 26% in August, whi ...
- The White Glove Treatment
Red, White & Blog, Joe Mandese - Wednesday, September 13, 2023
"Junk fees are those sneaky fees that are hidden from consumers wh ...
- End Of Student Loan Payment Pause Could Impact Restaurants
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 10, 2023
With student loan payments kicking back in starting in October, restaurants a ...
- Don't Delete The Data Needed By Millions Of Californians
MediaDailyNews, Bob Liodice - Thursday, September 7, 2023
The Delete Act, now under consideration, would create a government-mandated "kill switc ...
- Digital CPMs Plummet, 2H Rebound Expected
MediaDailyNews, Karlene Lukovitz - Thursday, August 31, 2023
With the economy and consumer sentiment showing major improvement, major jumps ...
- Consumers More Likely To Cut Back Dining Out Than On Streaming
Research Intelligencer, Rob Williams - Sunday, September 3, 2023
Staying home to watch movies and shows on streaming platforms is ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- AI To Become 2023 Holiday Shopping Guide
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 30, 2023
How will AI influence what and when consumers buy? Aki Technologies, t ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Performance Marketing Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Holiday Shoppers Are Budgeting $500 For Gifts, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, August 24, 2023
Those who are receiving gifts want cash or gift cards, Aki Technologi ...
- Streaming Users 'Hopping' Services Up 143% Since 2017, Study Shows
Television News Daily, Wayne Friedman - Wednesday, August 23, 2023
A study of 1,769 users revealed that among all streamers, 65% ...
- Macy's Sales Fall As Consumers Cut Back
Marketing Daily, Sarah Mahoney - Tuesday, August 22, 2023
The retailer posted even sharper decreases in digital sales. Bloomingdale's fared bette ...
- Sen. Cantwell Says Privacy Bill Could Protect Against AI Harms
MediaDailyNews, Wendy Davis - Monday, August 21, 2023
Senator Maria Cantwell said Monday that a federal privacy bill she introduc ...
- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Monday, August 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- Consumers Remain Wary About Data Use, Study Finds
Email Marketing Daily, Ray Schultz - Friday, August 18, 2023
Consumers also complain that too few messages are highly personalized, CCW Digit ...
- Agencies Seen As Lucrative M&A Targets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 17, 2023
Mergers and acquisitions of digital agencies has been one of the bigge ...