- CPG, Pharma/Wellness, General Business Driving Ad Spending
MediaDailyNews, Joe Mandese - Monday, December 11, 2023
On the downside, the data shows financial services, apparel and entertainment/media fe ...
- Fragile But Resilient
Planning & Buying Insider, J. Walker Smith - Wednesday, November 29, 2023
Brands are out of runway for relying on price rather than volu ...
- Consumers On Guard: They Don't Trust AI - And Are Not Fond Of Email
Email Insider, Ray Schultz - Tuesday, November 21, 2023
The most popular channel is websites, followed by mobile apps, Storyblok repo ...
- Wieser: Streaming Price Hikes May Be Working Against Pay TV
MediaDailyNews, Karlene Lukovitz - Tuesday, November 21, 2023
Overall consumer video spend rose 2% in Q3, but streaming gains we ...
- With Rebranding, Zales Gives Love A Reality Check
Retail Insider, Sarah Mahoney - Wednesday, November 15, 2023
The jewelry retailer looks to reverse sales slump with down-to-earth imagery ...
- The Humble Shopper: What Consumers Really Want From Brands
Email Insider, Ray Schultz - Tuesday, November 14, 2023
Discounts are less important than some marketers might think, Braze reports. ...
- Black Friday Blahs: Consumers Plan To Spend Slightly Less Than Last Year
Email Insider, Ray Schultz - Wednesday, November 8, 2023
Fewer consumers are shopping only online, but will also do some buyi ...
- NRF: Record Holiday Spending To Top $957.3 Billion
Marketing Daily, Sarah Mahoney - Thursday, November 2, 2023
Consumers may seem nervous. But with solid earnings, robust hiring and low ...
- Net Searcher Sentiment Replaces NPS With Unbiased Search Data
Performance Marketing Insider, Laurie Sullivan - Friday, November 3, 2023
Isaac Gerber, director of commercial insights and analytics at Captify, developed ...
- Streaming 'Everything' Bundle Coming? Linear TV's Demise Closing In
TV Watch, Wayne Friedman - Monday, October 30, 2023
Consumers might really want to have an easier time figuring out t ...
- For Holidays, JCPenney Highlights The Joyful -- And The Affordable
Marketing Daily, Sarah Mahoney - Thursday, October 26, 2023
The department store's approach is to help customers make every moment ...
- Serial Churners: Hurting Or Helping Premium Streamers?
Television News Daily, Wayne Friedman - Monday, October 23, 2023
Streaming consumers who regularly cancel their premium streaming platforms -- and th ...
- Retailers Say Consumers Are Worried -- But Are They?
Marketing Daily, Sarah Mahoney - Friday, October 20, 2023
From Walmart to Nordstrom, stores say consumers are stressed about shrinking fami ...
- Latest Industry Surveys Point To Healthy Holiday Budgets
Marketing Daily, Sarah Mahoney - Friday, October 20, 2023
Both the National Retail Federation and ICSC released forecasts for the wint ...
- Wayfair Heads To Montana, Announces Second Way Day Plans
Marketing Daily, Sarah Mahoney - Wednesday, October 18, 2023
The home furnishings e-tailer is launching a Kelly Clarkson cowboy-esque collection a ...
- Deloitte: Surprisingly Bright Holiday Ahead
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
After a pullback on back-to-school spending, new research from the consulting compa ...
- The Looming Holiday: Shoppers Are Pessimistic, Most Plan To Buy Online
Email Insider, Ray Schultz - Thursday, October 12, 2023
Almost all shoppers say inflation is affecting their spending choices, Klaviyo repo ...
- BrandZ: Value Of World's Largest Brands Plunges 20%
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 12, 2023
Kantar's annual ranking reveals widespread declines in brand value, pressured by fretf ...
- Amazon Prime Big Deal Days Rewires Holiday Rhythm
Retail Insider, Sarah Mahoney - Wednesday, October 11, 2023
Heading into a season of iffy consumer confidence, Amazon-type events are alrea ...
- Google Privacy Sandbox And The Radical Departure From Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 10, 2023
Google's Privacy Sandbox is a radical departure from how the industry targe ...
- FTC Links Social Media Scams To Targeted Ads
MediaDailyNews, Wendy Davis - Sunday, October 8, 2023
Many reported social-media scams begin with an ad on Facebook or Instagra ...
- WPP, Shopify Unveil Global Partnership
MAD, Steve McClellan - Tuesday, October 3, 2023
The main idea, per the companies, is to help clients keep pa ...
- As Student-Loan Payments Restart, Here's Who Is Hurting
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 3, 2023
Forbearance is over, and 27 million people may make up to ...
- 'Kidults' And Pop Culture Shape Holiday Toy Trends
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 2, 2023
The Toy Association reveals distinct changes as gifting expands to grown-up audie ...
- As Shein And Nike Soar, Macy's And Kohl's Wither
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 26, 2023
In a new five-year market share analysis, Deutsche Bank maps out t ...
- Adobe Predicts Holiday Roller Coaster For Prices Online
Performance Marketing Insider, Laurie Sullivan - Friday, September 15, 2023
Search marketers will need to pay extra attention when crafting campaign messag ...
- On-Site Search Failures Estimated To Cost $13.8B In Black Friday, Cyber Monday Losses
MediaDailyNews, Laurie Sullivan - Monday, September 11, 2023
Skai estimates retail media spend on advertising fell 26% in August, whi ...
- The White Glove Treatment
Red, White & Blog, Joe Mandese - Wednesday, September 13, 2023
"Junk fees are those sneaky fees that are hidden from consumers wh ...
- End Of Student Loan Payment Pause Could Impact Restaurants
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 10, 2023
With student loan payments kicking back in starting in October, restaurants a ...
- Don't Delete The Data Needed By Millions Of Californians
MediaDailyNews, Bob Liodice - Thursday, September 7, 2023
The Delete Act, now under consideration, would create a government-mandated "kill switc ...