- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- Broadcast, CTV Platforms - And Social Media - Push Crossover Media Use
Advanced TV Insider, Wayne Friedman - Thursday, March 28, 2024
Broadcast and CTV platforms continue to be among the big movers a ...
- Internet Users Want Sustainability Standards For Digital Ads
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
The Acceptable Ads Committee is calling for the ad industry to rai ...
- AI Mates: How Both Consumers And Marketers Are Using It
Email Insider, Ray Schultz - Tuesday, March 26, 2024
Over half of all consumers in a survey by Adobe said th ...
- Most News Avoidance Is Not Deliberate, Study Finds
Publishers Daily, Ray Schultz - Monday, March 25, 2024
Less than a third of low news consumption is intentional, researchers rep ...
- The All-Embracing Internet: Two Thirds Of All People Are Now Using It
Email Insider, Ray Schultz - Tuesday, March 19, 2024
Email is one of the top websites or apps now being utilize ...
- News Sump: Americans Say People Are Now More Misinformed About Politics
Publishing Insider, Ray Schultz - Thursday, March 7, 2024
Over half stick to news sources that confirm their political views, Otherw ...
- Report: Digital Natives Aren't Digitally Exclusive
MAD, Steve McClellan - Friday, March 1, 2024
A VML study finds that almost as many Gen Alphas (6-to-16-year-olds) enj ...
- Pervasiveness Of 'Side Hustles' Has Implications For Marketers
Research Intelligencer, Rob Williams - Thursday, February 29, 2024
Brands can help side workers make smart money moves to maximize the ...
- Selling Loyalty: Email Most Popular Channel, Social Second
Email Insider, Ray Schultz - Friday, February 23, 2024
Consumers will pay more to shop with brands they are loyal t ...
- Buppie Power
Planning & Buying Insider, Charles Benaiah - Wednesday, February 14, 2024
That throaty roar you hear is Black America waking up to reali ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- Sharing Personal Data Becomes Easier When Consumers Don't Feel Prodded Or Pushed
Performance Marketing Insider, Laurie Sullivan - Thursday, February 1, 2024
Brands need to rethink how they collect first-party data, because consumers don ...
- Is That A Paradox In Your Pocket, Or Are You Just Glad To Watch Some Video?
Media 3.0, Joe Mandese - Wednesday, January 31, 2024
There's an ironic paradox in new research released today that speaks volum ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- V-Day Spending Tilts Back To Romance
Marketing Daily, Sarah Mahoney - Monday, January 29, 2024
As consumers feel more relaxed about the economy, they're thinking about lov ...
- Email With A Caveat: Consumers Prefer It, But Heartily Dislike Spam
Email Insider, Ray Schultz - Thursday, January 25, 2024
Brands must be ready to comply with new rules from Gmail a ...
- From EVs To Elections, Marketers Misread Consumer Mindsets
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 24, 2024
There's a big difference between people who want a good outcome vers ...
- With 'Bridgerton,' Williams Sonoma Banks On Consumer Comeback
Retail Insider, Sarah Mahoney - Wednesday, January 17, 2024
As consumers shake off financial worries, the retailer is rolling out ...
- TikTok: The Gen Z Search Engine
MediaDailyNews, Laurie Sullivan - Tuesday, January 16, 2024
When Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- Google Betting On Retailers Adopting Cloud GAI Products
MediaDailyNews, Laurie Sullivan - Friday, January 12, 2024
As Generative AI impacts customer experiences, retailers will rely more on Googl ...
- Report Shows Mobile Apps Thriving In Consumer Spending, Engagement, AI
MediaDailyNews, Colin Kirkland - Thursday, January 11, 2024
While some specific mobile app genres had better results than others, mobi ...
- Three Big Bets
Planning & Buying Insider, J. Walker Smith - Wednesday, January 10, 2024
Forecasting is a fraught exercise. I think it's better to focus ...
- Best Buy, HD Hyundai, L'Oreal Among CES' Buzziest Brands
Marketing Daily, Sarah Mahoney - Friday, January 5, 2024
As 130,000 people and 4,000 brands roll into Las Vegas, expect plen ...
- Credit Ratings Giant S&P Begins '24 With Bullish Ad-Spending Outlook
MediaDailyNews, Joe Mandese - Wednesday, January 3, 2024
The new report projects U.S. ad spending will expand 7.6% this yea ...
- Forecast: Mushroom Boom To Bloom In 2024
Mediapsssst, Richard Whitman - Thursday, December 21, 2023
A survey from Stagwell's Harris Poll and Instacart also predicts an increa ...
- Happy Holidays...To Me
Mediapsssst, Richard Whitman - Friday, December 15, 2023
A new holiday shopping trends report from Stagwell's Harris Poll finds near ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- Ecommerce Numbers Rise - Thank Marketplaces
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 12, 2023
One in five shoppers say they are buying gifts from smaller business ...
- CPG, Pharma/Wellness, General Business Driving Ad Spending
MediaDailyNews, Joe Mandese - Monday, December 11, 2023
On the downside, the data shows financial services, apparel and entertainment/media fe ...