- Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: Study
Advanced TV Insider, Wayne Friedman - Wednesday, July 31, 2024
A new Hub Research Entertainment survey finds 53% of respondents view advertisi ...
- Why Optimizing For Generative AI Is Challenging
Performance Marketing Insider, Laurie Sullivan - Friday, July 26, 2024
Generative AI chatbots are reshaping the shopping experience, and it's a tre ...
- Google Alternate Third-Party Cookie Strategy: Reactions From Anger To Relief
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Some ad execs were relieved to learn that Google's approach to third-par ...
- Deloitte: Back-to-School Spending Likely To Fall 2%
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
Parents, still worrying about family finances, say they'll hold the line ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- From 'Want' to 'Need': The Retail Shift Driven by Soaring Credit Card Debt
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
Circana's chief expert explains how shifting attitudes will shape the back-to-school a ...
- Red Light, Don't Buy: Spending Spotlight Helps Consumers Align Purchases With Their Values
Marketing Daily, Danielle Oster - Thursday, June 27, 2024
The organization's website rates major companies on their donations to anti-LGBTQ+ politicia ...
- The SMB Channel Divide: Consumers And Businesses Are Split On Preferences
Email Insider, Ray Schultz - Tuesday, June 25, 2024
There are differences when it comes to how consumers and small business ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- At $22.4 Billion, Dad's Day Spending Nears Records
Marketing Daily, Sarah Mahoney - Sunday, June 9, 2024
The National Retail Federation predicts people will lavish fathers with love, spendi ...
- Beautyrest Reboots 30-Year-Old Ad for Brand Relaunch
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2024
Mattress giant Serta Simmons is going back to the basics of relevanc ...
- McDonald's First Foray Into AI Experiments Supported By User-Generated Content
Performance Marketing Insider, Laurie Sullivan - Monday, June 3, 2024
Marketers wondering how they can use AI to market and advertise ...
- People Are Using Generative AI, But Not To Access News
Publishers Daily, Ray Schultz - Thursday, May 30, 2024
ChatGPT is the most widely known AI tool, Reuters Institute reports. ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...
- The Creator/Advertiser Trust Delta
Planning & Buying Insider, Joe Mandese - Friday, May 24, 2024
New research indicates Americans trust creator content over advertising by a wi ...
- Clone Me: Dentsu Finds Consumers Want AI Help With Managing Their Lives
MAD, Steve McClellan - Wednesday, May 22, 2024
The report predicts that "AI gatekeepers" will proliferate in the coming yea ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...
- Ditching Your Cart: Information Overload Causes Shoppers To Abandon Purchases
Email Insider, Ray Schultz - Friday, May 3, 2024
Consumers feel overwhelmed by too much advertising and choice, Accenture reports. ...
- The DSR Exit Ramp: Consumers Are Making More Data Subject Requests
Email Insider, Ray Schultz - Wednesday, May 1, 2024
A study shows that companies are being flooded by data subject reques ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2024
Some 75% of marketers say collecting real-time experience data is critical ...
- Mom & Pop Shopping: Consumers Are Seeking Out Small Local Businesses
Email Insider, Ray Schultz - Monday, April 29, 2024
Most consumers are shopping small this year, VistaPrint and Wix report. ...
- Trouble-Free Shopping Is A Top Brand Loyalty Driver
Email Insider, Ray Schultz - Wednesday, April 24, 2024
Almost 100% of consumers say their favorite brands make it easy ...
- Opt-Outs Are In: North America Leads The World In This Behavior
Email Insider, Ray Schultz - Monday, April 22, 2024
A global increase is driven by opt-out activity in Europe, Optizmo repo ...
- Marketing Fatigue Syndrome: Consumers Want Relevant Messages Only
Email Insider, Ray Schultz - Friday, April 19, 2024
Consumers like getting messages, but they dislike being barraged with communications, Optimo ...
- Target Sued For Improper Biometric Surveillance
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2024
A class-action suit filed in Illinois claims the retailer's cameras violate shopper ...
- Comcast Offers 2 New Consumer Services Tied To The Now Brand
MediaDailyNews, Laurie Sullivan - Wednesday, April 17, 2024
Comcast has introduced two new services from its Xfinity NOW brand, givi ...
- CPI Grew In March, But Retail Media Spend Grew More
MediaDailyNews, Laurie Sullivan - Wednesday, April 10, 2024
The Consumer Price Index rose 0.4% in March, but recent research sho ...
- New Privacy Bill Would Restrict Behavioral Advertising
MediaDailyNews, Wendy Davis - Sunday, April 7, 2024
Bipartisan lawmakers on Sunday floated a privacy bill that would require compani ...
- Podcast Listeners Like Dynamic Personalized Ads, Study Shows
Publishers Daily, Ray Schultz - Wednesday, April 3, 2024
Almost all want personalization, and some enjoy hyper-personalized ads. ...