- Data Behind Content Creation Now Backed By LLM, AI, ML
Data & Programmatic Insider, Laurie Sullivan - Monday, July 3, 2023
Glystn allows content creators to engage with followers, gather insights and re ...
- Meta-Verified Subscription Offering Will Expand Globally In Coming Months
Digital News Daily, Colin Kirkland - Wednesday, June 28, 2023
After ongoing rollouts of its verified subscription offering in select countries acro ...
- TikTok Will Pay Creators To Create Video Ads For Brand Challenges
Digital News Daily, Colin Kirkland - Tuesday, June 27, 2023
TikTok has announced a new in-app feature being tested with select bran ...
- Basis Automates TikTok Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
The move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- Unilever Partners With TikTok On #CleanTok Trend
Digital News Daily, Colin Kirkland - Friday, June 23, 2023
Unilever and TikTok have announced a global #CleanTok partnership that aims ...
- YouTube Test And Compare Feature For Creators Aims To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2023
The test-and-compare feature with creators, announced at VidCon last week, allows th ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
MNTN plans to launch a generative AI tool to help marketers streamli ...
- Meta Announces Future Plans For Reels Ads, AI At Cannes Lions
Digital News Daily, Colin Kirkland - Tuesday, June 20, 2023
Reels and AI were the focus of Meta's presentations at Cannes th ...
- Gen AI Writing Capability Offered To Nonprofits
Email Marketing Daily, Ray Schultz - Tuesday, June 20, 2023
The new product from Giveffect can be used for writing emails, gra ...
- Why Marketers Should Court Black Creators On Social Media
Marketing Daily, Todd Wasserman - Monday, June 19, 2023
A study released last week found that Black creators on TikTok, YouTu ...
- NBCU Strikes Exclusive Ad-Sales Deal With Group Black
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
NBCU has curated a collection of Black-led and diverse content through Bla ...
- Instagram Expands Broadcast Channels Globally
Digital News Daily, Colin Kirkland - Thursday, June 15, 2023
On Thursday, Meta announced the global expansion of Instagram's broadcasting messaging servic ...
- Meta Pushes For Creator Success On Facebook With New Reels, Analytics, Ad Features
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
On Wednesday, Meta unveiled a slew of Facebook updates targeted toward creato ...
- Verizon, Snap Collaboration Offers 'AR Mirrors' To Music Festivalgoers
Digital News Daily, Colin Kirkland - Wednesday, June 14, 2023
Verizon is installing interactive, physical augmented reality "Mirrors" at two major mus ...
- YouTube Expands Eligibility To Its Partner And Shopping Affiliate Programs
Digital News Daily, Colin Kirkland - Tuesday, June 13, 2023
YouTube is further expanding creator access by lowering its eligibility criteria a ...
- ClashTV CEO Wants To Strengthen Streetball In Streaming Content Culture
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
"Streetball and MMA share an audience," the ClashTV CEO said, comparing ...
- Senators Reintroduce Bill Requiring Platforms To Share Data With Researchers
Digital News Daily, Wendy Davis - Friday, June 9, 2023
The Platform Accountability and Transparency Act would require large social platforms ...
- Google Search Generative Experience Becomes Major Challenge For Publishers
Performance Marketing Insider, Laurie Sullivan - Monday, June 12, 2023
While early concerns focused on GAI's potential to replace jobs and spre ...
- It's A Consumer-Generated Ad Universe
RTBlog, Joe Mandese - Monday, June 12, 2023
UGC now accounts for more than a quarter of all ad spendi ...
- LinkedIn Tests AI Prompts For Ad Generation In 'Campaign Manager'
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage da ...
- 67% Shifted Some Digital Budget To Creators This Year: Survey
Digital News Daily, Karlene Lukovitz - Friday, June 9, 2023
Two-thirds increased their influencer budgets, and 76% shifted funds from other channel ...
- TikTok Releases 'Series' Paywall Feature To Creators In 94 Countries
Digital News Daily, Colin Kirkland - Wednesday, June 7, 2023
The ByteDance-owned social-media platform has expanded its TikTok Series feature to use ...
- Twitch Faces Backlash From Streamers After Branding Rule Changes
Digital News Daily, Colin Kirkland - Wednesday, June 7, 2023
Changes to Twitch's branded-content guidelines could hinder content creators' ability to moneti ...
- Phrasee Debuts An AI Content Creation Platform
Email Marketing Daily, Ray Schultz - Thursday, June 8, 2023
The new tool can produce content at scale -- for emails, produ ...
- Adobe Brings Generative AI Firefly To Businesses And Beginners
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
Adobe revealed platforms on Thursday integrated with its Firefly generative AI to ...
- Horizon Hosts Second Annual 'Infronts,' Pairs Creators With Brands
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
The event also kicks off Mavin, a new "social-first" video production a ...
- Act-On Software Launches Gen AI Product For Email Senders
Email Marketing Daily, Ray Schultz - Tuesday, June 6, 2023
Act-On Software has debuted a generative AI tool for creating marketing email ...
- Pinterest Reports Positivity As Key Driver In Consumer Action
Digital News Daily, Colin Kirkland - Friday, June 2, 2023
Creating more positive environments in brand messaging leads to new opportunities f ...
- Snap Launches New Lenses, AR 'Learning Hub' For Creators, Businesses
Digital News Daily, Colin Kirkland - Thursday, June 1, 2023
For creators and businesses that want to enhance their creative output, Sn ...
- Snapchat Tests New AI Feature, Generates 'Dreams'
Digital News Daily, Colin Kirkland - Tuesday, May 30, 2023
Snapchat is testing a new way for users to play around wi ...