• by Ray Schultz , June 6, 2023

Act-On Software has debuted a generative AI tool for creating marketing emails.

The new solution, Act-On AI Create, can help brands generate relevant email content while reducing the time to automation, the company says.

Act-On is focused on “integrating artificial intelligence to deliver the easiest and most effective marketing automation solution,” says Kate Johnson, Act-On CEO. 

Built with an OpenAI feature, AI Create allows marketers to generate email content with a simple prompt, the company adds. The emails, which leverage machine learning, are plugged into marketers’ templates, along with optional subject lines, the company says. 

One Act-On client, Oregon State University, sees potential benefit in AI Create. 

“The ability to submit a few targeted phrases and have a succinct narrative provided in moments will increase efficiency of the process, while not diminishing the impact of the message,” says Mat Kanan, director of athletic annual giving at Oregon State University. “It is the next step in the evolution of donor communications.”

Another client says AI Create “ easily puts an end to writer’s block.”

AI Create is now available for Act-On Software users, and will be followed by other AI feature, Act-On says.