- Oracle Confirms Deal With TikTok -- How Will It Benefit Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
TikTok confirmed Monday its parent company ByteDance submitted a proposal to t ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands mu ...
- Kantar Becomes Only Measurement Partner In TikTok's Newly Launched Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Kantar on Thursday became the only data insights and consulting company ...
- Google Displays Image Licensing Details In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
Several new features aim to help creators follow image licensing guidelines f ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For Kids
Performance Marketing Insider, Laurie Sullivan - Thursday, August 20, 2020
YouTube on Thursday released a list of direct-response ads ranking high ...
- YouTube's Measurement Program Takes On New Partners
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
CreatorIQ joined YouTube's Measurement Program (YTMP), adding the enterprise influencer solution ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
Google has been building support for audio advertising and on Thursday announc ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washingt ...
- TikTok Tempts Talent With $200M 'Creator Fund'
Digital News Daily, Gavin O'Malley - Thursday, July 23, 2020
The so-called "creator fund" will be distributed over the coming year, a ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewer ...
- Black YouTube Users Accuse Google Of Restricting Videos Based On Race
Digital News Daily, Wendy Davis - Sunday, June 21, 2020
Four black content creators have sued YouTube for allegedly engaging in race-bas ...
- YouTube Pledges $100M Fund To Black Creators To Develop Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
YouTube will host a live-stream fundraising event, with donations benefiting the Equ ...
- YouTube Updates Self-Certification Video Ad Guidelines Amid Social Unrest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
YouTube self-certification is now rolling out to the entire community, and conte ...
- Live Video Captioning Will Change Google Search Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 14, 2020
YouTube and Rev.com have partnered to make captions more readily available ...
- Pandemic Spawns New Content Creations As 'Blacklist' Gets Animated
TVBlog, Adam Buckman - Thursday, May 14, 2020
One category of COVID-era TV content that has emerged recently is (f ...
- Entrepreneurial Dream Project Launches To Give Startups An Edge
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 5, 2020
Supermaker, which provides content and a community for startups and creators, h ...
- Break-Your-Heart Creatives By Direct Agents, Singer Michelle Mangione Support Front-Line Workers
Digital News Daily, Laurie Sullivan - Thursday, April 16, 2020
Creative talents are stepping up in the fight against COVID-19 using digit ...
- YouTube Introduces Video Builder, Geared Toward Small Businesses And First-Time Creators
Digital News Daily, Laurie Sullivan - Tuesday, April 14, 2020
Video Builder, announced Tuesday, aims to help small businesses and those wi ...
- Instagram To Sell Ads On IGTV Video App, Take On YouTube
Digital News Daily, Karlene Lukovitz - Thursday, March 19, 2020
Facebook Inc., counting on Instagram for growth, will woo top video creato ...
- 'Fast Company,' AC Hotels By Marriott Partner On Co-Branded Content Series 'RE/DESIGN'
Publishers Daily, Melynda Fuller - Wednesday, January 29, 2020
The episodes, airing exclusively on FastCompany.com, feature designers Jonathan Adler and T ...
- Case Study: Bloomscape Creates Conversations With Content
MediaPost Connect, Nina Lentini - Tuesday, January 21, 2020
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- EOS Taps TikTok Creators For The Holidays... Plus, Some TiKTok Tips
Video Insider, Karlene Lukovitz - Tuesday, November 26, 2019
The beauty brand's second TikTok campaign, #AwesomeKiss, builds on a very successf ...
- Former NBC Cable Chief Rogers Launches Engine Media: Focus On Live TV, News, E-sports, Gaming
Television News Daily, Wayne Friedman - Friday, November 22, 2019
Engine Media claims to be the "the world's first integrated news, gamin ...
- MediaMonks Merges With Delhi-Based White Balance
Around the Net In MAD London, Sean Hargrave - Thursday, November 21, 2019
Sir Martin Sorrell's S4C MediaMonks content division is reported by "Campaign" ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- Who Wants To Learn About Content-mapping?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Of course you do! Because you need to have a conversation wi ...
- Newspapers' Billion-Pound Mistake To Sell Advertising Rather Than Journalism
Around the Net In MAD London, Sean Hargrave - Wednesday, November 13, 2019
Newspapers have lost a billion pounds by selling advertising rather than journalis ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes h ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about play ...