- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- 'BuzzFeed' Travel Brand Bring Me! Launches Creators Program
Publishers Daily, Sara Guaglione - Tuesday, October 15, 2019
Five creators will collaborate with Bring Me! to produce original series, longer-fo ...
- Creating Mega Fans: Social Influence Declines As Fans Age
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
Discovery, emotional investment, and evangelism comprise 75% of the fan market a ...
- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ag ...
- 'Fleabag' Creator Signs Exclusive Deal With Amazon
Around the Net In MAD London, Sean Hargrave - Wednesday, September 25, 2019
The star and creator of "Fleabag," Phoebe Waller-Bridge, has announced she h ...
- FTC May Loosen Children's Privacy Rules
Digital News Daily, Wendy Davis - Monday, September 23, 2019
An FTC official suggested the agency is considering changing children's privacy rul ...
- Google Search Now Links To Specific Moments, Content In Videos
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 17, 2019
Marketers and content creators now can link to key moments in vide ...
- Microsoft, Disney Ink Cloud Deal To Find New Ways To Distribute Content
Digital News Daily, Laurie Sullivan - Friday, September 13, 2019
The companies will use Walt Disney's technology hub StudioLAB to help crea ...
- Google Sues Over Bogus Takedown Notices, Extortion Scheme
Digital News Daily, Wendy Davis - Monday, August 19, 2019
Google has sued a resident of Omaha, Nebraska for allegedly falsely accusi ...
- Adobe Survey Finds Intracompany Collaboration A Major Challenge
Digital News Daily, Laurie Sullivan - Thursday, August 8, 2019
Cross-team collaboration is key, but expectations and aligning processes can fall sh ...
- Brave Software Expands Rewards With Twitter Tipping
Publishers Daily, Melynda Fuller - Friday, August 2, 2019
Through this new program, Brave users can tip individual content creators ...
- Facebook Offers Content Creators Ad Breaks To Monetize Video
Digital News Daily, Gavin O'Malley - Tuesday, July 9, 2019
Facebook says the most suitable ad break formats will be automatically chos ...
- Hyundai Supports LGBTQ Community With Film Series
Marketing Daily, Tanya Gazdik - Wednesday, June 26, 2019
The film series will feature three episodes that bring together three burgeoni ...
- Kate Spade, Refinery 29 Discuss Film Initiative
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 25, 2019
A partnership between Kate Spade and Refinery 29 aims to give mo ...
- Youthful Uniqlo Makes A Natural Tie-in With TikTok
Marketing Daily, P.J. Bednarski - Monday, June 24, 2019
The campaign asks users to share their homemade videos wearing clothes fr ...
- Dove, Shonda Rhimes Call On Ad Industry To Take Responsibility For Images, Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 20, 2019
Dove invested in the #ShowUs image bank without profit to give t ...
- Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 18, 2019
Google said it's investigating why content from lyrics site Genius served ...
- Millennials Play More Video Games, Watch 'Game Video Content'
Digital News Daily, Wayne Friedman - Friday, June 7, 2019
Millennials play more video games than other consumer groups and watch ...
- How Amazon, Instagram Influencer Content Changes Search
Performance Marketing Insider, Laurie Sullivan - Thursday, June 6, 2019
Instagram has turned influencer-produced organic branded content into ads that run throu ...
- 'The Atlantic,' Anonymous Content Sign First-Look Deal To Develop Journalism Into Other Formats
Publishers Daily, Sara Guaglione - Friday, May 31, 2019
The multi-year, first-look deal means the production company will get first acce ...
- Flipboard Hit With Data Breach
Publishers Daily, Sara Guaglione - Friday, May 31, 2019
The data breach exposed users' names, usernames, encrypted passwords and email addresse ...
- AWeber Gives Entrepreneurs Leg-up With Curate
The MediaPost Cases, Nina Lentini - Wednesday, May 22, 2019
Users can leave their laptop at home, easily write emails, and foll ...
- OTT Worries: Writers Want More Money, Control
TV Watch, Wayne Friedman - Friday, April 26, 2019
The Writers Guild of America has recommended that its 9,000 writers wi ...
- EU Adopts Copyright Reform, Google And Facebook Face Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 15, 2019
The EU Copyright Directive's Article 13 states that services like YouTube cou ...
- KEEN's Monumental Effort Steps Up Land Protection
The MediaPost Cases, Nina Lentini - Friday, March 29, 2019
The brand saw an opportunity to shine a spotlight on grass roo ...
- YouTube CEO Says Platform Grew Up In 2018
Digital News Daily, Alex Weprin - Tuesday, February 5, 2019
YouTube nearly doubled the number of channels with 1 million or mo ...
- WarnerMedia Taps Aubrey To Lead Streaming Content
Digital News Daily, Alex Weprin - Friday, February 1, 2019
Aubrey currently oversees original drama programming at TNT and will now mana ...
- Contentsquare Raises $60M As Google Ties Search Directly To Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 28, 2019
Contentsquare on Monday announced it has raised $60 million in Series ...
- SXSWestworld's Immersive Experience Promotes Season 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign promoted the event near Austin not as an HBO activati ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...