- CVS Caremark Creates IT Team To Manage SEO, Ecommerce Projects
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 21, 2014
CVS Caremark has begun putting together a technical team to support sear ...
- What Advertisers And Content Providers Need To Understand About Human Behavior
Online Spin, Kaila Colbin - Friday, April 18, 2014
A survey released on Monday showed that most people are ignorant abo ...
- FilmOn X Asks Supreme Court To Okay Aereo's Streaming System
PolicyBlog, Wendy Davis - Wednesday, April 9, 2014
FilmOn X is asking the Supreme Court to side with the riv ...
- Tax Season Searches Become Tell-All Whispers To Brands
SearchBlog, Laurie Sullivan - Tuesday, April 8, 2014
How-to searches related to tax preparation rose 37% since 2012, and th ...
- YouTube's Content Creation Checklist
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 31, 2014
Marketers need a plan to create and distribute content. Otherwise it cou ...
- CMO Study Reveals Behavior Inside A Brand Remains Key To Content Sharing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 26, 2014
Only 9% of CMOs view vendors as a trusted source for conten ...
- Content Becomes Cash In AARP's Rewards For Good Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 21, 2014
Enticing people 50 and older to spend more time on their W ...
- How Content Trades Equity For Engagement
SearchBlog, Laurie Sullivan - Thursday, March 20, 2014
Most marketers still don't deliver value with content marketing. Sort of ...
- The Wearable Advertising Auction Model Designed By Search Experts
SearchBlog, Laurie Sullivan - Wednesday, March 19, 2014
What will advertisements look like on wearable devices, and how will t ...
- Is Online Video Just Too Darned Popular?
Around the Net in Video, P.J. Bednarski - Friday, March 14, 2014
In a video, Firstmark Capital Co-Founder and Managing Director Rick Heitzmann discuss ...
- Responsive Content - Audio, Text, Video, Images - Will Transform Online Marketing
SearchBlog, Laurie Sullivan - Thursday, February 6, 2014
Some may remember Verizon and other telecommunications companies rolling out platforms sever ...
- YouTube, DreamWorks Animation To Co-Produce Original Programming
Online Video Daily, Laurie Sullivan - Sunday, January 12, 2014
YouTube and DreamWorks will collaborate to produce daily original programming that ...
- Search Optimization Practices, Problems And How To Fix Them
SearchBlog, Laurie Sullivan - Wednesday, January 8, 2014
There's nothing more aggravating than wading through a bunch of garbage ...
- How Sales and Content Marketers Should Learn to Play Together Nice
Around the Net in Video, P.J. Bednarski - Friday, January 3, 2014
One of the biggest struggles between sales and marketing stems from understandi ...
- The Pirate Bay, The U.S., And North Korea -- Or, Catch Me Online If You Can
Online Spin, Kaila Colbin - Friday, December 20, 2013
The Pirate Bay is once again leading governments on a merry cha ...
- Didit Acquires SEOPledge
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 8, 2013
New York-based digital advertising and marketing company Didit reported acquiring Hicksville, ...
- Building Relationships With Content Marketing
Marketing: Health, Daniella Koren - Friday, October 25, 2013
My last post introduced the concept of Responsive Relationship Marketing: the practi ...
- Permission Me: Search Engines Pull From Content Management Repositories
SearchBlog, Laurie Sullivan - Tuesday, October 15, 2013
Imagine a world where search engines pull videos, images, text and mo ...
- In The Thick Of Instagram, Vine Videos
SearchBlog, Laurie Sullivan - Friday, September 13, 2013
Think of short-form social videos produced in platforms like Instagram and Vi ...
- Industry Groups Work Toward Content Identification Standard
MediaDailyNews, David Goetzl - Tuesday, September 3, 2013
The Coalition for Innovative Media Measurement and Society of Motion Picture a ...
- Former FCC Commissioner Bashes CBS For Web Blackout
PolicyBlog, Wendy Davis - Wednesday, August 21, 2013
Time Warner Cable customers in New York, Los Angeles and Dallas haven ...
- Orapup: How Video Sold $1 Million In Merchandise Before Going Into Production
SearchBlog, Laurie Sullivan - Friday, August 9, 2013
Video sites like YouTube have become invaluable tools to help visually instru ...
- Google Glass Shows Brands Importance Of Targeted Info
Online Media Daily, Laurie Sullivan - Tuesday, August 6, 2013
Marketers wondering how their optimization efforts will pay off need only lo ...
- Last-Click Attribution Model Shorts Content Creators
SearchBlog, Laurie Sullivan - Friday, July 26, 2013
About 88% of click paths require more than three clicks, content sit ...
- How To Take Responsibility for Top Search Rank
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 18, 2013
Stephen Aarstol tells us why a top search engine results page mea ...
- How To Analyze Consumer Reaction To Content
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 11, 2013
Too many companies overlook customer reviews. Daniel Burstein analyzed the data to determi ...
- How Content Marketing Fits Into Your Strategy
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 8, 2013
A roundup of 70 content marketing best practice and interviews with exper ...
- What Brazilian Bikini Models Can Teach Us About Content Marketing
Engage:Men, Keith Blanchard - Thursday, June 13, 2013
Last week I discovered this beauty: a print ad that recharges yo ...
- Google Warns Brands To Be Up-Front About Native Ads
Online Media Daily, Laurie Sullivan - Friday, May 31, 2013
Google's spam expert Matt Cutts took to YouTube warning brand marketers a ...
- Big TV Broadcast Development for 2013-2014: But Where Is The New Reality?
TV Watch, Wayne Friedman - Friday, May 17, 2013
There some 52 new shows hitting the broadcast airwaves this fall seas ...