- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- A Journey Into The Heart Of Online Darkness
Garfield at Large, Bob Garfield - Thursday, August 16, 2012
This horror story, shocking though it is, began with a simple questio ...
- Philosophizing Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 15, 2012
Neil Davidson begins with a philosophical debate on whether marketers can crea ...
- Chrysler Drives Town & Country To BabyCenter
Marketing Daily, Karl Greenberg - Sunday, August 12, 2012
If there is one consistent trend in the auto business, it's mo ...
- Outdoor: 'MLF' Hooks More Ads, Adds Execs
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
The Outdoor Channel plans to hire a pair of senior executives, o ...
- Vevo Teams With Ouya For Content Distribution
Online Media Daily, Gavin O'Malley - Wednesday, August 1, 2012
Top YouTube partner Vevo just entered into a content distribution deal wi ...
- How To Create More Content Without Spending More Money
Publishing Insider, Frank Dale - Thursday, August 2, 2012
Online publishers often generate new content daily (which is expensive and tax ...
- InMobi Buys App Distributor Metaflow Systems
Online Media Daily, Mark Walsh - Tuesday, July 31, 2012
Mobile ad network InMobi on Tuesday announced acquiring Metaflow Solutions, which mak ...
- Five Stories That Remind Us How Quickly Things Are Changing These Days
Video Insider, Ashkan Karbasfrooshan - Monday, July 30, 2012
Dear social media gurus, I get it: if you ran NBC, you ...
- The Dilemma Of Perishable Content In Social
Online Spin, Max Kalehoff - Tuesday, July 24, 2012
The average content posting by an advertiser on a Facebook page h ...
- Branded Content Association Comes To U.S.
Marketing Daily, Karl Greenberg - Thursday, July 19, 2012
The Branded Content Marketing Association (BCMA) is expanding into the United State ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- DirecTV Adds Disney Junior
MediaDailyNews, David Goetzl - Friday, July 13, 2012
Dealing without Nickelodeon programming as it battles Viacom in a carriage disput ...
- B2B Sales Pros Not Satisfied With Content in Campaigns
Research Brief, Jack Loechner - Friday, July 13, 2012
According to a survey from Corporate Visions, 80% of B2B marketing a ...
- Viacom Shows Blacked Out On DirecTV
MediaDailyNews, Fern Siegel - Wednesday, July 11, 2012
The latest battle between pay-TV distributors and content owners over the co ...
- Don't Forget Content In Your Video Ad Campaigns
Video Insider, Rich Routman - Wednesday, July 11, 2012
With online video advertising expected to grow by 40% in comparison ...
- Yahoo Debuts Tom Hanks In 'Electric City'
Online Media Daily, Gavin O'Malley - Monday, July 2, 2012
Yahoo just debuted its glitziest project ever. Along with Tom Hanks' Playto ...
- Ask.com Acquires nRelate, Capitalizes On Content Creation
Online Media Daily, Laurie Sullivan - Monday, July 2, 2012
Ask.com will announce Monday the acquisition of nRelate, an early-stage content discove ...
- Electus Brings 'Babble' To YouTube's LOUD
Online Media Daily, Gavin O'Malley - Wednesday, June 27, 2012
Keeping the focus on fresh content, multimedia entertainment studio Electus has partner ...
- How To Bring Out The Best In Content Strategies
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 25, 2012
How do marketers in a "boring" industry build excitement for products a ...
- Pinterest Expands Attribution Program
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 21, 2012
Elsewhere in social land, Pinterest is broadening its attribution tools for sit ...
- Considerations For Measuring Search And Social Content In Real-Time
Performance Marketing Insider, Rob Garner - Wednesday, June 20, 2012
The subject of analytics and measurement is one of the most critic ...
- Alloy Acquires Clevver Media, Expands Video Reach
Online Media Daily, Gavin O'Malley - Monday, June 18, 2012
Keeping the focus on original content, Alloy Digital has acquired online entertainme ...
- GE, Cinelan Team For Film Project Run Cross-Platform
Online Media Daily, Gavin O'Malley - Friday, June 15, 2012
Beginning July 9, Cinetic Rights Management, GE and Cinelan plan to expa ...
- Content Optimizer Sailthru Acquires Seamless Receipts
Online Media Daily, Mark Walsh - Monday, June 18, 2012
New York startup Sailthru has acquired Seamless Receipts, which provides a s ...
- Mobile Marketing Shifts From Content To Consumer
Online Media Daily, Mark Walsh - Wednesday, June 13, 2012
Mobile marketers are increasingly targeting ads by audience rather than content, leveragi ...
- Google Integrates Content Experiments With Analytics To Optimize Sites
Online Media Daily, Laurie Sullivan - Friday, June 1, 2012
Google turned content testing into dynamic marketing Friday with the integration ...
- Lionsgate Develops Broadcast Shows, Debuts Sheen's 'Anger' On FX
MediaDailyNews, David Goetzl - Thursday, May 31, 2012
A month before the Charlie Sheen-starring "Anger Management" debuts on FX, produc ...
- DirecTV Names York Chief Content Officer
MediaDailyNews, Wayne Friedman - Tuesday, May 29, 2012
DirecTV has made a major change regarding the crucial position of i ...
- How To Ease Stress From SEO Myths
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 29, 2012
Rand Fishkin identifies 10 SEO myths, from keyword density to reciprocal link ...