- Odwalla Sponsors Gardenista.com Launch
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
As part of its new "Goodness Grows Here" campaign, Odwalla is t ...
- MundoFox Expands Reach To Majority Of Hispanic Markets
MediaDailyNews, David Goetzl - Tuesday, May 22, 2012
MundoFox, the Hispanic-targeted network set to launch in August, has added ...
- Evian Launches Global Content Platform
Marketing Daily, Karlene Lukovitz - Monday, May 21, 2012
The site, subtitled "Awaken your sense of wonder," seeks to promote ...
- Hulu To Debut 3 Original Series
Online Media Daily, Gavin O'Malley - Monday, May 21, 2012
Delving deeper into original content, Hulu just unveiled three new series a ...
- Shared Content Acquires Profitable Customers
Research Brief, Jack Loechner - Thursday, May 17, 2012
According to the Curata 2012 Content Curation Adoption Survey, curation has beco ...
- NTT Docomo Offers Buongiorno Up To $300 Million
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 15, 2012
The Japanese mobile carrier has issued a tender offer to acquire t ...
- For Brand Marketers, Content Is The Beef
Marketing: Sports, Brian Grey - Tuesday, May 15, 2012
I spent much of the past week on one of my ma ...
- Telemundo Ups Original Shows, Olympic Coverage
MediaDailyNews, Steve McClellan - Monday, May 14, 2012
Telemundo, the Comcast-owned Spanish-language media company, is boosting its original program producti ...
- Yahoo, ABC Partner On Interactive TV Using Mobile Devices
Online Media Daily, David Goetzl - Thursday, May 10, 2012
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstak ...
- Toyota Does BuzzFeed Takeover For Prius C
Marketing Daily, Karl Greenberg - Monday, April 30, 2012
On Monday, BuzzFeed ran a Prius c-themed homepage takeover, the first su ...
- Americans Watch Billions Of Video Ads Monthly
Online Media Daily, Gavin O'Malley - Friday, April 20, 2012
Whetting the appetites of marketers, consumers are watching more online video advertisi ...
- Read It Later Rebrands As Pocket
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, April 17, 2012
Say goodbye to Read It Later, and hello to Pocket. Yes, t ...
- NBCU Forms Style Media To Embrace Content, Products
MediaDailyNews, Wayne Friedman - Monday, April 16, 2012
In a similar move to one of its sister cable network group ...
- Chartbeat Raises $9.5 Mil, Refines Metrics
Online Media Daily, Gavin O'Malley - Monday, April 16, 2012
Hoping to scale its real-time analytics service, Chartbeat just closed a $9 ...
- Content Is King
Engage:Moms, Patti Minglin - Wednesday, April 11, 2012
A recent Arbitron study confirmed something mom marketers have known for qui ...
- The Web Video Challenge: Can the Big TV Players Be Leaders Again?
MediaDailyNews, Matt Farber - Friday, April 6, 2012
What will it take for the big television players -- the programme ...
- Brightcove Acts Like a Media Conglomerate, How Video Sharing Can Help Customers
VidBlog, Daisy Whitney - Monday, April 2, 2012
Brightcove has had a target on its back since it launched ...
- Bleacher Report Enhances Content, Site
Online Media Daily, Gavin O'Malley - Thursday, March 29, 2012
Bleacher Report plans to unveil a new home page that can ...
- Social TV's Evolution Ushers In New Era Of Content Creation
Online Media Daily, Kristin Frank - Tuesday, March 20, 2012
Stripping away all the buzz and technology, at its core social med ...
- Targeted Content Lifts EasyJet Conversions By 20%
Around the Net In OMD Europe, Nina Lentini - Friday, March 16, 2012
The airline's home page had been pretty static, filled with formulaic conte ...
- NewsRight Strikes First Deal
MediaDailyNews, Erik Sass - Thursday, March 15, 2012
NewsRight, a company created by a consortium of big publishers to hand ...
- Moonves Dished On Doomed Apple TV Deal
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 12, 2012
About a year ago, CBS CEO Leslie Moonves says he was approach ...
- Canoe Ventures Scales Way Back
Raw, Steve McClellan - Wednesday, February 22, 2012
Canoe Ventures, the partnership of major cable companies formed a few yea ...
- Presentation Skills Workshop: Helpful Pointers
MediaDailyNews, Barry Lowenthal - Tuesday, February 21, 2012
Learning how to present ideas effectively is very important in every professi ...
- Demand Media Beats Q4 Expectations
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 17, 2012
Despite recent concerns over traffic growth and related costs, Demand Media be ...
- Engaging Teens by Making "Hater-Proof" Content
Engage:Teens, Stephen Malbon - Friday, February 17, 2012
When you're engaging teenagers, little nuances that are often overlooked become t ...
- Caorunn Scottish Gin Looking For Bartenders
Marketing Daily, Karl Greenberg - Monday, February 13, 2012
Caorunn Small Batch Scottish Gin is looking for a few good, ...
- Apple iPad Holding On To 88% Of Tablet Traffic
Online Media Daily, Laurie Sullivan - Wednesday, February 8, 2012
Clicks on tablet ads from paid-search campaigns rose five times higher ...
- Studio One Shifts From Syndie To 'Content Marketing,' Taps NBCU's Johnson To Accelerate It
Online Media Daily, Joe Mandese - Monday, February 6, 2012
Studio One Networks, a pioneer in the online syndication business, has subt ...
- Context Is King
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Blogger and PR/marketing consultant Jonathan Gardner ask how, with data, devices, a ...