- Brightcove Partners With PubMatic, Seeking To Help Publishers Monetize Content
Publishers Daily, Ray Schultz - Sunday, July 23, 2023
The integration combines PubMatic's programmatic ad tools and Brightcove's video platform ...
- Amazon, Google, Meta, Microsoft Agree To AI Safeguards Urged By White House
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 21, 2023
The Biden administration reached a deal with big tech companies Amazon, Googl ...
- NBC Finishes Upfront 'Roughly In Line' With Last Year
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Amid an uncertain TV ad marketplace, including disruptive strikes, NBCU has finish ...
- Streamers' Ad Pods Duration Grows, As Frequency Issues Remain
Television News Daily, Wayne Friedman - Wednesday, July 19, 2023
Streaming platform advertising may increasingly see a glut. Nearly 35% of streami ...
- Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
The writing and recommendation engines are the first tools in the sui ...
- Surfing The Funnel: How B2B Teams Move Leads To Conversion
Email Insider, Ray Schultz - Monday, July 17, 2023
Content must be relevant, data-driven and even humorous in order to mo ...
- Sendlane Adds Review Feature To Email, SMS Tools
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
Brands can display reviews onsite and within the Sendlane platform, the fi ...
- ChatGPT Analysis Sheds New Light Into People's Behavior, Intent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 14, 2023
How people craft prompts to get more information from ChatGPT ranges fr ...
- Twitter May Be The Backbone Of Tucker Carlson's New Media Company
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 14, 2023
Former Fox News host Tucker Carlson and former White House adviser Ne ...
- Watchdogs: Threads Already Compromised, Needs Content Guardrails ASAP
Digital News Daily, Colin Kirkland - Thursday, July 13, 2023
Instagram accounts pushing misinformation and hate speech have now simply been extend ...
- Using Your Remote To Buy The Shirt Off This Guy's Back
TV Watch, Wayne Friedman - Friday, July 14, 2023
As part of its next stage of commerce development, Roku has stru ...
- Thought Leadership Produces High ROI, Business Leaders Say
Publishers Daily, Ray Schultz - Wednesday, July 12, 2023
They also consume thought leadership to improve their problem solving, Bospar repo ...
- Google Calls For Industry Talks On AI Content Ethics
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 9, 2023
AI training models rely on data, but how much data and wh ...
- NBCU Restructures, Movie Exec Donna Langley Ascends
Television News Daily, Wayne Friedman - Thursday, July 6, 2023
NBCU is restructuring its content into four main units with Donna Langl ...
- NBCU Bows Vast FAST Licensing Portfolio, Signs Freevee, Xumo Play
Digital News Daily, Karlene Lukovitz - Thursday, June 29, 2023
Freevee and Xumo Play will each add 50 channels to their offerin ...
- Dotdash Meredith Pulls InStyle Article After Ad Inquiry
Publishers Daily, Ray Schultz - Thursday, June 29, 2023
National Advertising Division questions ad for "Reese Withspoon-approved" eye cream. ...
- Social Platforms Battle Teens Over Mental Health Claims
Digital News Daily, Wendy Davis - Wednesday, June 28, 2023
Free-speech principles as well as a 27-year-old media law prevent teens fr ...
- Dentsu Launches Global Anime Unit
MediaDailyNews, Joe Mandese - Thursday, June 29, 2023
"Our content business is one of Dentsu's true differentiators," Anime Solutions Preside ...
- Search Under Fire: Publishers Eye Coalition To Address Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Search engines are again under fire from top news publishers. The N ...
- Meta Rolls Out New Parental Supervision Tools Across Instagram, Facebook And Messenger
Digital News Daily, Colin Kirkland - Tuesday, June 27, 2023
Meta is rolling out new parental control tools across its suite ...
- Basis Automates TikTok Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
The move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- Netflix Originals Account For Under 40% Of Viewing In Key Markets, Including The U.S.
Video Insider, Karlene Lukovitz - Tuesday, June 27, 2023
But Netflix is pushing to improve that performance, given the importance ...
- Canada Passes Online News Act, Meta Confirms It's Pulling The Plug On News Content
Digital News Daily, Karlene Lukovitz - Friday, June 23, 2023
Meta notified users that Facebook and Instagram will block news in Cana ...
- Google: Thin Content Does Not Mean Less Words In Copy
Performance Marketing Insider, Laurie Sullivan - Friday, June 23, 2023
The best word count needed to succeed in Google Search "doesn't exist ...
- WBD In Talks To License HBO Originals To Netflix: Report
Digital News Daily, Karlene Lukovitz - Thursday, June 22, 2023
To drive new revenue, WBD may open its content to its maj ...
- TCM Fans Backlash, Zaslav Powwows With Spielberg, Scorsese, Anderson
Digital News Daily, Karlene Lukovitz - Thursday, June 22, 2023
Following news of TCM's restructuring the famed directors issued a statement underscori ...
- Havas Consolidates Content Creation Units Under New Prose On Pixels Entity
MAD, Steve McClellan - Wednesday, June 21, 2023
The new operation will bring together various creative, health and media studi ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
MNTN plans to launch a generative AI tool to help marketers streamli ...
- Meta Announces Future Plans For Reels Ads, AI At Cannes Lions
Digital News Daily, Colin Kirkland - Tuesday, June 20, 2023
Reels and AI were the focus of Meta's presentations at Cannes th ...
- Platforms Recommend Harmful Content To LGBTQ Teens, Advocacy Group Says
Digital News Daily, Wendy Davis - Wednesday, June 21, 2023
"Teens overall are experiencing a number of harms online -- but LGBTQI ...