- Writers' Strike: Bad Timing As Streamers Cut Back On TV, Movie Content Production?
TV Watch, Wayne Friedman - Thursday, May 4, 2023
Going forward, it will be more difficult for writers to determine whe ...
- NewFronts: Roku Channel Intros AI-Driven Contextual Ad Placement
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Roku also announced new ad opportunities tied to its home page a ...
- Time Launches Ecommerce, Content Platform: Time Stamped
Publishers Daily, Ray Schultz - Tuesday, May 2, 2023
The platform launched with content on personal finance, and will move in ...
- Conan To Samsung Ads Media Buyers: 'It's Free!'
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
By that, he meant his new Samsung TV Plus "Conan O'Brien T ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- NBCU To Roll Out New Linear, Streaming Ad Tools, With 'Scaled Premium Content'
Television News Daily, Wayne Friedman - Tuesday, May 2, 2023
NBCU is starting up new ad innovations, combining its linear TV networ ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts
MediaPost Live, Joe Mandese - Monday, May 1, 2023
"For this, we needed your help. We need a great button endi ...
- YouTube Highlights 'Analog Horror' As A New Trend
Performance Marketing Insider, Laurie Sullivan - Friday, April 28, 2023
There has been a spike in content posted to YouTube that ...
- Agency PMG Integrates Its Platform With OpenAI API
Performance Marketing Insider, Laurie Sullivan - Thursday, April 27, 2023
PMG has integrated its technology platform Alli with OpenAI's generative AI A ...
- California Defends Kids' Online Safety Law
Digital News Daily, Wendy Davis - Tuesday, April 25, 2023
California Attorney General Rob Bonta says the state's new Age-Appropriate Design Co ...
- Omnicom Group Licenses Adobe's New Content Supply Chain Solution
MAD, Steve McClellan - Tuesday, April 25, 2023
According to the companies, the new Adobe offering will accelerate content outp ...
- Content Producers Say AI Tools Will Replace Writers
Publishers Daily, Ray Schultz - Monday, April 24, 2023
They also expect AI-generated content to be penalized by search engines. ...
- Hootsuite Launches AI-Powered Tool To Inspire Creators, Help Generate Effective Content
Digital News Daily, Colin Kirkland - Wednesday, April 19, 2023
OwlyWriter AI is intended to inspire social content, generate new formula-driven cop ...
- The One Club, TikTok Partner On Creative Lab
Mediapsssst, Richard Whitman - Wednesday, April 19, 2023
The program is designed to help agencies and brands find talent wi ...
- An Email Marketing Guide For Law Firms
Around the Net in Email, Ray Schultz - Wednesday, April 19, 2023
Law firms face particular challenges when creating email campaigns and newsletter program ...
- GetResponse Offers AI-Based Email Marketing Tool
Email Marketing Daily, Ray Schultz - Wednesday, April 19, 2023
The new tool, AI Email Generator, reduces the time it takes ...
- What Would Live Programming Give To Netflix? Unexpected Results
TV Watch, Wayne Friedman - Wednesday, April 19, 2023
Netflix tried to start and restart "Love Is Blind" Sunday, eventually pulli ...
- CleverTap Offers AI-Driven Tool For Creating Messages
Email Marketing Daily, Ray Schultz - Tuesday, April 18, 2023
The new solution can suggest creative and revisions based on the rig ...
- Gut Taps Twitter Next Veteran To Be Its First Chief Global Content Officer
People on the Move, Steve McClellan - Monday, April 17, 2023
Global independent creative network Gut has appointed Pedro Porto, the former Direct ...
- Affix To Twitter: Free-Spirited, Devil-May-Care Labeling By Social Media
TV Watch, Wayne Friedman - Tuesday, April 18, 2023
What if a lot of other media organizations follow the lead ...
- TikTok Faces New Questions About Targeted Advertising
Digital News Daily, Wendy Davis - Friday, April 14, 2023
"TikTok embodies concerns that platforms are monetizing their users' data to dri ...
- Instagram Reels Targets Creators With New Updates, Trends Section
Digital News Daily, Colin Kirkland - Friday, April 14, 2023
Reels will feature a dedicated destination for trending audio and hashtags, n ...
- AMC+ Unveils Ad-Supported Option In Time For The Upfront
Television News Daily, Wayne Friedman - Monday, April 17, 2023
Joining the growing crowd of streaming platforms, AMC Networks is starting ...
- Arkansas Requires Age Verification To Use Social Media
PolicyBlog, Wendy Davis - Thursday, April 13, 2023
Arkansas this week became the second state to require social media platfor ...
- Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend
Email Insider, Ray Schultz - Thursday, April 13, 2023
Most are recycling content, but most agree investment is a strategic mus ...
- Streaming Consumers Take 6 Minutes Deciding What To Watch: A Waste Of Time?
TV Watch, Wayne Friedman - Thursday, April 13, 2023
Content discovery has always been somewhat of a chore for TV consume ...
- TikTok Tests New Explore Page To Replace 'Friends' Tab
Digital News Daily, Colin Kirkland - Tuesday, April 11, 2023
TikTok is now testing a new experience that would resort back ...
- Hulu Leaving Disney? That May Be The Right Call For Disney
TV Watch, Wayne Friedman - Wednesday, April 12, 2023
The longtime premium streaming service could be seeing its days numbered ...
- Can Streamers Slow Down Production And Retain Network Subscribers?
TV Watch, Wayne Friedman - Tuesday, April 11, 2023
Netflix wants to be more proactive with better decisions on its conten ...
- Inbox Update: Behold The Constant Variety Of TV
TVBlog, Adam Buckman - Tuesday, April 11, 2023
This blog is a look at the wide variety of program announcemen ...