With clients demanding more content that can be produced, personalized and scaled rapidly, Publicis Groupe announced a new “end-to-end" production offering for clients that it has dubbed PX. 

The holding company is partnering on PX with Adobe and a suite of tools and platforms in its Content Supply Chain solution. Publicis is contributing global audience data, studio capabilities and media expertise. 

The announcement came at the start of Adobe Summit EMEA 2023 in London.  

Directly connected to Publicis Groupe’s network of 50 content studios, PX lets marketers originate, adapt, version and optimize their content.  

New generative AI capabilities include translation, generative voice-over origination as well as Adobe Sensei GenAi generative AI services, and Adobe Firefly, Adobe’s family of creative generative AI models. 

The announcement follows last week’s announced partnership between Nvidia and WPP to ramp up WPP’s production capabilities via a new content “engine” that sits on Nvidia’s Omniverse Cloud, and which is designed to accomplish many of the same goals. Some Adobe tools and assets are being utilized in that effort as well.  

“With data-driven personalization at scale being critical to all future-facing marketing operations, PX is providing a true end-to-end optimal solution, connecting the dots between creative, production, media planning and activation ecosystems. Building on our ongoing partnership with Adobe, PX will further bring simplicity and efficiency to clients looking to streamline and accelerate how they are engaging with consumers,” stated ArthurSadoun, CEO of Publicis Groupe. 

A video about the new PX offering can be viewed here.