- Non-Scripted Content Is Big Ad Advantage For Discovery/Scripps
Television News Daily, Wayne Friedman - Friday, March 16, 2018
Heading into the upfront, one positive factor for much of Discovery/Scripps network ...
- Dropbox And Salesforce Connect Their Platforms
Email Marketing Daily, Ray Schultz - Friday, March 9, 2018
Salesforce, which invests in Dropbox, is now connecting its CRM platform ...
- 'Salon' Introduces Paid App, Plans Editorial Expansion
Publishers Daily, Melynda Fuller - Wednesday, March 14, 2018
Developed by Maz, the app offers exclusive content behind an ad-free p ...
- Movable Ink Launches Automated Content Sourcing Tool For Emailers
Email Marketing Daily, Ray Schultz - Wednesday, March 14, 2018
Reformatting content from various sources can take up valuable production time. Movab ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Digital News Daily, Laurie Sullivan - Monday, March 12, 2018
The studio draws on Tapjoy's mobile gaming and advertising expertise to devel ...
- Cultura Colectiva Brings Creative Content Model To U.S.
Digital News Daily, Laurie Sullivan - Friday, March 9, 2018
The Volkswagen Golf campaign in Mexico set off the move. Now t ...
- Fox's Two-Minutes-Per-Hour Ad Plan: The TV Times They Are A-Changin'
TVBlog, Adam Buckman - Monday, March 12, 2018
Some ad-supported networks are looking to bridge the gap between ad-supported a ...
- Movable Ink, Persado Partner On Personalized Email Testing
Email Marketing Daily, Ray Schultz - Wednesday, March 7, 2018
Two marketing tech firms -- Movable Ink and Persado -- have combin ...
- Campaigner Debuts Product For Creating Personalized Landing Pages
Email Marketing Daily, Ray Schultz - Tuesday, March 6, 2018
A new feature from Campaigner allows email marketers to create personalized landi ...
- WeWork Acquires Conductor, Content Marketing And SEO Firm
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 6, 2018
The acquisition provides a digital platform for WeWork, which creates workspaces ...
- Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
Performance Marketing Insider, Laurie Sullivan - Friday, March 2, 2018
Oath has begun to integrate in-store, point-of-sale retail data into online ...
- StrawberryFrog Wants To Stretch Content Boundaries
MAD, Larissa Faw - Monday, February 26, 2018
Nicola Connelly, the agency's chief of staff, will lead a new conte ...
- Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters
London Blog, Sean Hargrave - Wednesday, February 21, 2018
Everyone keeps trying to cut ad-blocking millennials a break -- but t ...
- Shell, Oath Collaborate On 'Make The Future' Campaign
Digital News Daily, Laurie Sullivan - Tuesday, February 20, 2018
The campaign features intuitive, creative ways to interact with the "Globe" a ...
- Adobe: Consumers Feel Many Emotions While Interacting With Content 11 Hours A Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 8, 2018
Productive, entertained, connected, and relaxed are the most common positive emotions wh ...
- Curation And Email Enhance Website Performance
Around the Net in Email, Ray Schultz - Tuesday, February 6, 2018
Two strategies for optimizing websites are article curation and email marketing. Curati ...
- Automotive Engagement Data Shows Preference For Trucks, SUVs
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 31, 2018
Leads generated on automotive manufacturer websites rose 4% during Q4 2017 compar ...
- Tronc, Axios In Talks To Syndicate Content
Publishers Daily, Melynda Fuller - Wednesday, January 24, 2018
The newspaper conglomerate, which owns 'The Baltimore Sun' and 'Chicago Tribune,' ...
- AP Uses AI To Enrich Sports Content
Publishers Daily, Melynda Fuller - Thursday, January 18, 2018
Partnering with Arkadium, the Associated Press will begin to use the company ...
- Six Rules For Creating Compelling Email Content
Around the Net in Email, Ray Schultz - Wednesday, January 17, 2018
Email marketing content has to engage readers—and keep them engaged. Here a ...
- New Mobile Platform ZIG Delivers Customized Content
Publishers Daily, Sara Guaglione - Tuesday, January 16, 2018
ZIG collects pieces of content from big and mid-sized publishers - su ...
- How To Improve Your Content Marketing
Around the Net in Email, Ray Schultz - Friday, January 12, 2018
The internet is drowning in content. Marketers have to work harder ...
- Verizon's Oath Explores The Drivers Behind 'Brand Love'
Marketing Daily, Aaron Baar - Tuesday, January 9, 2018
To woo consumers, brands not only need to "outperform and overdeliver," th ...
- Vayner Strikes Alliance With The Female Quotient-No Untouched Photos Required!
Mediapsssst, Richard Whitman - Sunday, January 7, 2018
VaynerX and The Female Quotient (TFQ) are forming a strategic partnership ...
- Brands Seen Taking Greater Control Over Commercial Production Efforts
Mediapsssst, Richard Whitman - Thursday, January 4, 2018
That's just one prediction from APR, the big ad production consulting fi ...
- Snapchat Ramps Up Content Deals
Social Media Insider, Erik Sass - Wednesday, January 3, 2018
While Facebook and Google battle each other for the affection, or ...
- Digital Media Helps Find TV Shows
TV Watch, Wayne Friedman - Tuesday, January 2, 2018
When it comes to digital video platforms, nearly 80% of all consume ...
- Digital Players Could Put Squeeze On Linear TV Content
TV Watch, Wayne Friedman - Friday, December 29, 2017
Content is still king. But down the road, the cost of conte ...
- The Content Services Platform Is The Next Step in ECM
Around the Net in Email, Ray Schultz - Wednesday, December 27, 2017
Content publishers are moving away from traditional enterprise content management towards API-friend ...
- Blockchain Technology Becomes Revenue Booster, Fake News Fighter
Publishing Insider, Melynda Fuller - Wednesday, December 27, 2017
Several companies are poised to use the technology to address some longstandi ...