• by Larissa Faw , May 31, 2018

72andSunny is rebranding its production studio HECHO EN 72 as Hecho Studios and spinning it off as a stand-alone entity separate from the main agency, which is part of  MDC Partners.

This "next generation content development and production company" will still work with 72andSunny clients, but will also seek non-affiliated work as it expands both its Los Angeles and New York operations.

To that end, while the studio will continue to have space on the 72andSunny campus, it will also operate in its own space on both coasts. 

This repositioned unit launches under the leadership of Tom Dunlap and Gui Borchert.  Dunlap, previously chief production officer at 72andSunny, will serve as managing director and will oversee operations and production. He’s also tasked with driving growth.

Hecho Studios will be creatively led by ECD Borchert, who most recently served as group creative director at 72andSunny for the last four years across several global pieces of business including Starbucks, Sonos, and the LA Olympic bid.

“Tom and I are looking to disrupt the whole model of making great work. We want to uncover new ways of working that are modern, faster and more fluid,” says Borchert. “If we do it right, we could drastically change the way the industry works today.”

Hecho Studios’ past work includes the production of Sugar Coated, a short documentary featured in 18 film festivals in partnership with 72U, the agency's in-house creative residency program.