- RYOT Studio, Oath's Creative Agency, Shakes It Up
Performance Marketing Insider, Laurie Sullivan - Monday, December 11, 2017
Bryn Mooser, co-founder/CEO, RYOT, which launched Oath's creative agency RYOT Studio, expec ...
- Fox Has NFL Issues, YouTube Has More
TV Watch, Wayne Friedman - Wednesday, December 6, 2017
The protests may continue -- but through nine weeks of the seaso ...
- Legacy Media Companies Aim To 'Cut Through The Clutter' To Take On OTT Giants
Digital News Daily, Alex Weprin - Friday, December 1, 2017
As more and more consumers shift their viewing habits to streaming a ...
- Ranker CEO 'Nerds Out' Over Data, Programmatic And Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 27, 2017
Ranker CEO Clark Benson found a way to roll up the site ...
- Content Marketing Gets Massive Vote Of Google Confidence
London Blog, Sean Hargrave - Tuesday, November 21, 2017
Direct traffic and keeping users engaged in great content are named ...
- Former AOL Studios Executive Joining Jukin Media
Digital News Daily, Alex Weprin - Thursday, November 16, 2017
At Jukin, Hayden will be responsible for sales and go-to-market strategies f ...
- Mindshare Examines The Media 'Multiverse'
Mediapsssst, Richard Whitman - Thursday, November 16, 2017
"If done the right way, advertiser-created experiences in the multiverse can bui ...
- Digital Players Could Put Squeeze On Linear TV Content
TV Watch, Wayne Friedman - Friday, November 17, 2017
Down the road, the cost of content could be an issue ...
- Above Average Names Marc Lieberman President Of Studio
Digital News Daily, Alex Weprin - Friday, November 10, 2017
Digital video studio Above Average has promoted Marc Lieberman to the positi ...
- Ad Agency Idea Farmer Launches New Production House
MAD, Steve McClellan - Thursday, November 9, 2017
The Los Angeles-based ad shop intends to reap the benefits, including ...
- Apple Finally Realises Content Is King, Not Shiny Boxes
London Blog, Sean Hargrave - Thursday, October 26, 2017
Apple has hired the woman who made "Bake Off" go commercial ...
- TEN, Exponential Partner For Curated Video Content Ads
Marketing Daily, Tanya Gazdik - Thursday, October 26, 2017
Research shows that consumers are increasingly moving away from shopping for ca ...
- Move Over, VR, Ubisoft Takes Gaming Hosts To Egypt For Real Experience
Marketing Daily, Aaron Baar - Friday, October 20, 2017
"The series provides a different entry point for our fans to lea ...
- Netflix Could Become Industry's Biggest Spender On Content In 2018
Digital News Daily, Alex Weprin - Tuesday, October 17, 2017
Netflix is set to spend as much as $8 billion on conte ...
- Google Replaces 'First Click Free' With 'Flexible Sampling' For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 2, 2017
Google has been testing flexible sampling with "The New York Times" a ...
- CreativeDrive Launches Asia Operation, Hires DDB Veteran To Run It
MAD, Steve McClellan - Friday, September 22, 2017
Marketing and brand content producer CreativeDrive, part of Bertram Capital, is expandi ...
- The Disappearance Of Advertising-Supported Media
Media Insider, Maarten Albarda - Friday, September 22, 2017
We, consumers of media, have access to an ever growing number ...
- Bing To Clean Up Content Network Ad Groups On Marketers' Behalf
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 22, 2017
After November 30, Bing will automatically migrate ads to the search netwo ...
- Whirlpool Shows Canadians The Power Of Care (Through Lunch)
Marketing Daily, Aaron Baar - Wednesday, September 20, 2017
"With this content program we wanted to develop a stronger emotional connecti ...
- Comcast Creates Katy Perry Content Channel
Marketing Daily, Aaron Baar - Wednesday, September 13, 2017
As part of its tour sponsorship, Comcast has launched an entire on-dema ...
- Smart Content: How To Put Context Into Email
Email Insider, Ray Schultz - Monday, September 11, 2017
Movable Ink helps firms use data to drive content. Here's an upda ...
- Virtual Reality Users Want More, Better Content
Connected Thinking, Chuck Martin - Wednesday, September 6, 2017
Virtual reality continues to remain a wildly successful technology just around t ...
- Stun Creative Backs New Commercial Production House
Mediapsssst, Richard Whitman - Tuesday, September 5, 2017
The new operation is being led by Jared Christensen, Stun's VP He ...
- How Data Can Drive Personalized Content Email
Around the Net in Email, Ray Schultz - Thursday, August 24, 2017
Content emails have to stand out in crowded inboxes. Here's a gui ...
- Taboola Teams Up With Getty Images To Ease Creative Testing
Digital News Daily, Tobi Elkin - Wednesday, August 23, 2017
Content discovery platform Taboola is partnering with Getty Images to make ...
- Apple Pumping $1B Into Original Content
Around the Net In Digital, Gavin O'Malley - Wednesday, August 16, 2017
Over the next year, Apple is reportedly ready to spend about ...
- Revolving Door: Eleven Names New Digital, Content Head
People on the Move, Larissa Faw - Monday, August 7, 2017
Eleven is appointing Dave Evans as head of digital and content producti ...
- Chewing Their Food For Them: How Content Drives B2B Purchases
Email Insider, Ray Schultz - Friday, August 4, 2017
The Content Marketing Institute is offering a survey on the role ...
- Bill Aimed At Backpage Could Curb User-Generated Content, Groups Warn
PolicyBlog, Wendy Davis - Thursday, August 3, 2017
A broad array of digital rights groups are gearing up to fig ...
- Norton By Symantic Uses OneSpot To Personalize Email
Around the Net in Email, Ray Schultz - Wednesday, August 2, 2017
A cyber security firm wanted to move beyond basic email segmentation. ...