- Axa Reviews Its Digital Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, August 1, 2017
Axa is reviewing its digital agency requirements. "Campaign" believes the review wi ...
- Adobe Finally Kills Off Flash
Digital News Daily, Laurie Sullivan - Wednesday, July 26, 2017
The company encourages content creators to migrate any existing Flash content ...
- Email The Go-To Channel: Retailers Say It's Their Top Moneymaker
Email Insider, Ray Schultz - Tuesday, July 25, 2017
Email comes out on top once again, this time in a surv ...
- Trusted Media Brands Taps Tomkiw As New Chief Content Officer
Publishers Daily, Sara Guaglione - Monday, July 24, 2017
Tomkiw will be responsible for overseeing editorial content for those brands, ...
- Making Sense Of A Content-First Approach To Brand Safety
Digital News Daily, Tobi Elkin - Thursday, July 20, 2017
When it comes to addressing brand safety in programmatic, Amit Avner, Found ...
- Consumers Want Control Of The Brand Experience
MediaDailyNews, Laurie Sullivan - Tuesday, July 18, 2017
Marketers still need to learn how to release and relax, handing o ...
- Google Redesigns News Feed To Personalize Search In Mobile App
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 19, 2017
Google on Wednesday began rolling out a news feed that personalizes ...
- Verst Partners With SendGrid To Help Publishers Deliver Content
Email Marketing Daily, Ray Schultz - Tuesday, July 18, 2017
Verst has formed a partnership with SendGrid to help publishers deliver cont ...
- CreativeDrive Taps Omnicom Veteran Romero For CMO Role
MAD, Steve McClellan - Wednesday, July 12, 2017
The firm, part of Bertram Capital, has been making a big pu ...
- Clear Eyes Lead To Shining Moments
Marketing Daily, Aaron Baar - Wednesday, July 12, 2017
The brand's first effort to promote its entire portfolio rather than ...
- Microsoft Calls On Tech Industry To Form 'Digital' Geneva Convention
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 3, 2017
Microsoft is calling on the tech industry to create a group ...
- Marketers Source Content on an Ad Hoc Basis For Email: Survey
Around the Net in Email, Ray Schultz - Monday, July 3, 2017
Slightly over a third of content marketers have a long-term strategic approac ...
- Hey, Publishers: Start To Romance Your Prospects With An Email Newsletter
Email Insider, Ray Schultz - Monday, July 3, 2017
A primer for publishers on how to generate revenue with content begi ...
- Twitch Expands Into Content Categories
Digital News Daily, Gavin O'Malley - Thursday, June 29, 2017
Slowly but surely, Twitch is expanding into content categories other than vid ...
- Content Company CreativeDrive To Acquire DoubleDigit
MAD, Steve McClellan - Wednesday, June 28, 2017
The acquisition follows a wave of recent hires by CreativeDrive from t ...
- Facebook, Fox Sports To Ramp Up Video Efforts
TV Watch, Wayne Friedman - Tuesday, June 27, 2017
Facebook now wants to beef up its video efforts for premium-scripted ...
- Sweety High Targets Gen Z With Live Musical.ly App
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2017
Since there's no better way to gain insights than from data ...
- Blog Content Becomes The Store
Marketing: CPG, Holly Pavlika - Monday, June 26, 2017
We read blogs because they entertain us or give us information th ...
- YouTube Introduces New Immersive Virtual Reality Format, VR180, At VidCon
Digital News Daily, Laurie Sullivan - Thursday, June 22, 2017
YouTube CEO Susan Wojcicki unveiled several new features at VidCon Thursday includi ...
- Audience Is King And Other Musings From Sorrell-Howard-Kraft Cannes Talk
MediaPost Live, Larissa Faw - Friday, June 23, 2017
Director Ron Howard joined NFL Patriots owner Robert Kraft and WPP C ...
- Snap, Time Warner Team To Develop Snapchat Shows
Digital News Daily, Gavin O'Malley - Monday, June 19, 2017
Given young consumers' obsession with Snapchat, creating content for the platform ...
- Content Marketers Not Yet Using AI, Survey Shows
Digital News Daily, Ray Schultz - Tuesday, June 20, 2017
Marketers see artificial intelligence as the wave of the future. But f ...
- IAB Plans Marketplace Event Featuring Publishers' Content Studios
Digital News Daily, Tobi Elkin - Monday, June 19, 2017
The Interactive Advertising Bureau (IAB) will launch a marketplace for publishers' conte ...
- Facebook Increases VidCon Presence, Google Shifts To Host Live Show
Performance Marketing Insider, Laurie Sullivan - Monday, June 19, 2017
With deep pockets, Facebook has begun to fund the creation of vid ...
- First Devise A Content Strategy, Then Do Content Marketing
Marketing Daily, Tobi Elkin - Friday, June 16, 2017
Consultant and analyst Rebecca Lieb argues that content is the most critic ...
- First Devise A Content Strategy, Then Do Content Marketing
Native Insider, Tobi Elkin - Wednesday, June 14, 2017
In order to have successful content marketing, you need a content strateg ...
- Revolving Door: Martin Williams Advertising Taps DiToro To Head Content Studio
People on the Move, Larissa Faw - Tuesday, June 13, 2017
Kathy DiToro, a noted producer with more than 25 years of experienc ...
- BIZ DEV: Delta Taps Vice For Content, Experential Campaign
Accounts on the Move, Steve McClellan - Friday, June 9, 2017
Delta Airlines has tapped Vice to create a series of programming a ...
- MediaTech Insider: YouTube's Midlife Crisis
MediaDailyNews, Steven Rosenbaum - Monday, June 12, 2017
YouTube is facing a challenging fork in the road. On one han ...
- Horizon's New Immersive Content Play: UNCVR
MAD, Larissa Faw - Thursday, June 8, 2017
The new unit -- named for the team's ability to "uncover" n ...