• by Ray Schultz , March 6, 2018

Campaigner has launched a tool to help email marketers provide tailored content for each subscriber on hosted landing pages.  

Landing Pages can help brands personalize content, drive lead generation and track engagement, the company claims.

Using the Campaigner platform, marketers can create hosted landing pages that integrate with their email marketing content, the company says.

In addition, the landing pages can help customers complete calls to action, including purchasing, subscribing to content and downloading materials, it adds.

Landing Pages comes with templates and an HTML editor that can meet brand guidelines. It also features tracking and reporting capabilities that document customer engagement through views, clicks, subscribes, conversion rates and bounce rates, the firm continues.

"Where views and open rates have long been the standard for email marketing measurement, marketers must now demonstrate true engagement with customers," states EJ McGowan, vice president and managing director at Campaigner, the email marketing brand of j2 Global Inc.

Campaigner specializes in email marketing, providing A/B split testing, list management and segmentation tools.