- Coming Of Age: The Five Rungs Of B2B Content Marketing Maturity
Email Insider, Ray Schultz - Thursday, June 8, 2017
Next time someone says "grow up," ask them: Which level of conte ...
- Posnanski To Helm Accenture's Global Digital Content Team
MAD, Larissa Faw - Wednesday, June 7, 2017
The firm's content operation has over 7,000 employees globally spanning strategy, creati ...
- Digital Video Creators Are Challenged To Make Content For Different Platforms
Digital News Daily, Tobi Elkin - Tuesday, June 6, 2017
Video content creation isn't cheap, so what's the recipe for success ...
- The CMO's Secret Weapon: A Journalistic Approach
Marketing Daily, Steven Wong - Wednesday, June 7, 2017
As online media channels become overcrowded with brand stories, the styles a ...
- Monetizing Video: The Challenges Of OTT, Distribution
Publishers Daily, Sara Guaglione - Tuesday, June 6, 2017
As publishers race to produce video content and compete for an audien ...
- YouTube Updates Guidelines For Content Creators
Around The Net in Daily Online Examiner, Wendy Davis - Friday, June 2, 2017
YouTube is offering additional clarity about the types of videos that won ...
- WPP's Latest Content Deal: A Stake In New York's 88rising
MAD, Steve McClellan - Tuesday, May 30, 2017
88rising, founded in 2015, has branded and sponsored content deals with compani ...
- Outbrain Expands Programmatic Access On AppNexus Marketplace
Real-Time Daily, Tobi Elkin - Thursday, May 25, 2017
Aiming to facilitate native advertising at scale, Outbrain said it has open ...
- Taboola Launches News Feed
Real-Time Daily, Tobi Elkin - Wednesday, May 24, 2017
Taking a page from the social media giants, Taboola launched a fe ...
- Facebook's Guidelines For Moderators Shed Light On Brand Safety
Around the Net in Real-Time, Tobi Elkin - Monday, May 22, 2017
Cutting to the heart of the brand safety issue, The Guardian g ...
- Education Is Needed To Combat Fake News
RTBlog, Tobi Elkin - Tuesday, May 16, 2017
The topic of fake news has taken up much bandwidth in rece ...
- Outbrain Launches Lookalike Audience Offering To Reach New Customers
Real-Time Daily, Tobi Elkin - Monday, May 15, 2017
Content discovery platform Outbrain launched Outbrain Lookalike Audiences, which aims to he ...
- Group Nine Make No Small Plans
VidBlog, P.J. Bednarski - Friday, May 12, 2017
Group NIne includes brands like Thrillist and NowThis and at its NewFro ...
- Astronauts Wanted Searching The Talent Space
Around the Net in Video, P.J. Bednarski - Thursday, May 11, 2017
Astronauts Wanted, the new digital production company started by Sony and form ...
- Didit Acquires The Halo Group To Build A Full-Service Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2017
Each of its 11 acquisitions has given Didit new expertise, says Executi ...
- Studio71 Makes Big Plans
Around the Net in Video, P.J. Bednarski - Wednesday, May 10, 2017
Studio71’s Rhett & Link and Lilly Singh and its Family Fun Pa ...
- BloomReach Unveils AI-Powered Digital Experience Platform For Content Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
On Friday BloomReach publicly unveiled its digital experience platform, which uses ...
- FADEL Enters Advertising Space, Automates Digital Asset Distribution Rights
MediaDailyNews, Laurie Sullivan - Thursday, May 4, 2017
The subscription-based Rights Cloud platform is based on the number of digit ...
- Permanent Forgetfulness: How To Overcome Email Content Amnesia
The Email Edge, Ray Schultz - Friday, May 5, 2017
People forget most of the content they read, which makes you wond ...
- Snap Signing Content Deals, Left And Right
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, May 4, 2017
Snap has held talks with CBS and Fox about co-creating original conten ...
- News Corp. Aims To Make A Dent In Google's Ad Dominance
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 3, 2017
In a bid to take advantage of Google's brand safety woes, Ne ...
- Study: Brands' Content Quality, More Than Brand Size Or Budget, Determines Market Share
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2017
The report analyzes success and failure by vertical and provides advice ...
- Awesomeness Takes A Place On OTT Skinny Bundles
Online Video Daily, P.J. Bednarski - Monday, May 1, 2017
Chief Digital Officer Kelly Day said today that sometime this year-Awesomeness wi ...
- Another Ad-Tech Merger? Outbrain And Taboola
RTBlog, Tobi Elkin - Monday, May 1, 2017
In another sign of the times for ad tech, the content recommendati ...
- Nat Geo Turns Activist Content Producer
TV Watch, Philip Rosenstein - Monday, May 1, 2017
From a live-action documentary about human travel to Mars to a fascinati ...
- Is This Bud For You? Cannabis Grows Online
VidBlog, P.J. Bednarski - Friday, April 28, 2017
This being a weekend and all, you might be ready to chil ...
- Retail Shoppers Rely On Product Content, Poll Shows
Around the Net in Email, Ray Schultz - Tuesday, April 25, 2017
Consumers must see at least three product images before they'll buy ...
- Inside Google's War On 'Bad' Content
Around the Net in Search Marketing, Gavin O'Malley - Tuesday, April 25, 2017
Wired investigates Google’s ad quality program, which, at the moment, consists most ...
- Bloomberg Media Adds 4 Content Packages For Global Licensing
Publishers Daily, Sara Guaglione - Monday, April 17, 2017
Publishers will be able to license news articles with integrated photos a ...
- Conde Nast Creates Snapchat Team For 'GQ,' 'Wired,' 'Self'
Publishers Daily, Sara Guaglione - Friday, April 14, 2017
After making deals with Snapchat to create Stories around events, such ...