- Gen Zers Are Savvy Ad Blockers
Data and Targeting Insider, Laurie Sullivan - Thursday, April 13, 2017
Those born during the Gen Z generation have no problem with letti ...
- Magazine App Texture Takes On Fake News
Publishers Daily, Aaron Baar - Monday, April 10, 2017
"Magazines have been one of the stewards of journalism," says Texture C ...
- That's 'Marvelous, Mrs. Maisel'! 2-Year Amazon Pickup
Around the Net in Video, P.J. Bednarski - Monday, April 10, 2017
Variety says Amazon Prime has ordered two seasons of the comedy, "T ...
- Dailymotion Plans A Revamp, Aims At Older Demos
VidBlog, P.J. Bednarski - Monday, April 10, 2017
Vivendi, which now owns Dailymotion, is on the prowl for advertiser suppor ...
- Germany OKs Mega-Fines For Illicit Content
The Social Graf, Erik Sass - Thursday, April 6, 2017
The Germans really are going to hit social media companies with eye-wateri ...
- Minute Media, Horizon Team To Share Content Platform
Publishers Daily, Sara Guaglione - Tuesday, April 4, 2017
Minute Media's technology powers sports publishing brands 90min, 12up and DBLTAP, whi ...
- Brands Shuffle Content Departments, Create Anxiety For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2017
Content teams are gaining in popularity, but brands have a difficult ti ...
- Search May Not Be Sexy, But It's Valuable
Performance Marketing Insider, Aaron Baar - Tuesday, April 4, 2017
Recently, SearchDex surveyed 100 marketers about the importance of search for the ...
- What's Next For Native Outstream Video?
Native Insider, Tobi Elkin - Wednesday, March 29, 2017
Native outstream video is an ad format that can help strengthen engageme ...
- Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
Real-Time Daily, Tobi Elkin - Wednesday, March 29, 2017
New findings reveal that 70% to 85% of consumers are served ...
- Instagram Begins Blocking 'Sensitive' Content
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, March 24, 2017
Within its network, Instagram has started filtering select images that it conside ...
- SparkPost Launches New Email Authentication Service
Email Marketing Daily, Jess Nelson - Thursday, March 23, 2017
SparkPost, a cloud-based email delivery service, announced the release of a fr ...
- Outbrain Launches Tech That Seeks To Connect Content, Revenue
Real-Time Daily, Tobi Elkin - Thursday, March 23, 2017
Content discovery platform Outbrain launched a tool it's calling Automatic Yield th ...
- Google Sets YouTube Safety Policies As Disturbing Internet Content Grows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2017
The recent changes in Google's brand safety policies mean stricter guidelines a ...
- Murad, HECHO EN 72 Reveal EyesUp Campaign
MAD, Larissa Faw - Monday, March 20, 2017
As part of the project, HECHO EN 72 brought in documentary direct ...
- Window, Window In The Wall....
Garfield at Large, Bob Garfield - Monday, March 20, 2017
The ANA wants a window into the walled gardens. Fair enough. T ...
- Guardian Pulls Ads From Google After They Showed Up Next To Extremist Content
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
A huge concern for programmatic media tactics, brand safety, and Google's YouTub ...
- Vimeo, With Big Plans, Hires Three New Execs
Around the Net in Video, P.J. Bednarski - Friday, March 17, 2017
Vimeo plans to launch an upgraded pay service that it hopes wi ...
- Google Home Turns Audio 'Content' Into Sponsored Ad
SearchBlog, Laurie Sullivan - Friday, March 17, 2017
Audio ads or sponsored content will become the next piece of creati ...
- SteelHouse's Media-Buying Model Goes 100% Transparent With New Platform
MediaDailyNews, Laurie Sullivan - Wednesday, March 15, 2017
The move furthers the advertising software company's business model of creating self-servi ...
- Televisa Signs Deal With Taboola To Implement Content Discovery
Real-Time Daily, Tobi Elkin - Thursday, March 16, 2017
Content discovery platform Taboola announced an alliance with Televisa, the largest med ...
- Content Marketers Required To Have SEO Skills
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 15, 2017
There are four times as many content marketing jobs available in t ...
- User-Generated Content Is Winner In Email Strategies
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 15, 2017
Research has found UGC to be more relatable among consumers; 92% ...
- Omnicom Vet Myles Peacock Named CEO CreativeDrive
MAD, Steve McClellan - Tuesday, March 14, 2017
Peacock joins the firm from Omnicom Group's global ad production and distributi ...
- Lower Viacom TV Ratings? Think Bigger
TV Watch, Wayne Friedman - Wednesday, March 15, 2017
If you are wondering where Viacom is going as a company, y ...
- It's 2017: Do You Know What Your Content Is?
Performance Marketing Insider, Aaron Baar - Tuesday, March 14, 2017
"Content" these days is everything, so much so that Accenture Interactive h ...
- Content Discovery Platform Makes A Mobile Attribution Play
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Content discovery platform Taboola launched a tool to enable mobile app advertise ...
- What The Heck Is 'Premium' Content?
RTBlog, Tobi Elkin - Wednesday, March 8, 2017
If everyone wants to claim the "premium" mantle, who and what's lef ...
- Augmented, Virtual Reality Mass Adoption 3 To 5 Years Away
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 6, 2017
Google hopes mass adoption will come a lot sooner. At the Mobi ...
- Does Facebook Actually Have An Audience?
VidBlog, P.J. Bednarski - Tuesday, March 7, 2017
If Facebook wants to create its own programming, it must first reali ...