Content discovery platform Taboola on Wednesday announced a strategic alliance with Televisa, the largest media company in Latin America. Televisa will integrate Taboola’s content recommendation platform with the goal of increasing revenue through sponsored content and video, as well as driving consumer engagement through on-site personalization.
Taboola said the alliance represents the first time Televisa has implemented content recommendation as part of its monetization strategy. The company will use Taboola’s predictive algorithmic technology to serve personalized content in the form of both editorial and video recirculation to its audiences online.
According to eMarketer, 65% of people access the Internet while simultaneously watching TV in Mexico. The collaboration between Taboola and Televisa is projecting 60 million page views per month.
“We've seen tremendous growth in Latin America with recent announcements from top-tier publishers and brands like El Universal and Avocados From Mexico," Taboola CEO Adam Singolda told Real-Time Daily via email.
“As digital media consumption continues to grow more prominent in Mexico, the need to expand our business online -- beyond broadcast -- is more important than ever before,” stated Ricardo Carvajal, digital managing director of Televisa.
“Content recommendation is a new strategy for us and Taboola has helped us navigate the integration seamlessly. It also has a suite of editorial tools that we look forward to using to better inform our journalists,” he said.