- Millennials Don't Mind Commercials, But Register Low Ad Engagement
Television News Daily, Wayne Friedman - Thursday, March 2, 2017
Millennial media consumers have no problem with advertising, especially if the conte ...
- Email Marketing To Grow In 2017, Study Says
Email Marketing Daily, Jess Nelson - Tuesday, February 28, 2017
Email on Acid polled 3,000 individuals who work in the email industr ...
- Netflix Chief: We'll Keep Pace With Technology
Television News Daily, Laurie Sullivan - Tuesday, February 28, 2017
"Ten or 20 years from now, all the video you view wi ...
- Global Media Firm Launches Native Ad Channel Via Data-Driven Agency
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Matomy Media Group said its data-driven advertising agency dubbed "mtmy" will off ...
- Revcontent Acquires Machine Learning Startup, Rover, For More Than $30M
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Aiming to take on Facebook and Google, content recommendation platform Revcontent sa ...
- Two Native Ad Giants Partner On Native Programmatic Capabilities
Native Insider, Tobi Elkin - Wednesday, February 22, 2017
Native ad platform companies Bidtellect and TripleLift said they're entering a partnersh ...
- Editorial Content Is More Memorable Than Social News Feed Content
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
A new study conducted by Neuro-Insight found that the value of high-quali ...
- TEN Taps Tubular For Video Data, Content Strategy
Publishers Daily, Erik Sass - Tuesday, February 14, 2017
TEN will incorporate the video intelligence provided by Tubular Labs into i ...
- Content Analytics Firm NewsWhip Raises $6.4 M In Series A Funding
Real-Time Daily, Tobi Elkin - Wednesday, February 15, 2017
Content analytics firm NewsWhip announced a $6.4 million Series A funding rou ...
- Too Many Hearts? How To Make Emails Stand Out On Valentine's Day
Email Marketing Daily, Jess Nelson - Monday, February 13, 2017
Love isn't the only emotion on Valentine's Day, and new research fr ...
- Creating 'Strategic Content' For Search
Performance Marketing Insider, Aaron Baar - Tuesday, February 14, 2017
Search helps brands get found in a crowded marketplace, while content provid ...
- The Email Edge: Content And Email
The Email Edge, Ray Schultz - Tuesday, February 14, 2017
A survey shows that content fuels branding -- but can only ...
- Content Advertising Projected To Be $50 Billion Market By 2021
Real-Time Daily, Tobi Elkin - Monday, February 13, 2017
Content advertising is projected to grow into a $50 billion market ...
- A+E Networks To Produce Shows For Snapchat
Television News Daily, Wayne Friedman - Friday, February 10, 2017
The deal will involve talent and brands from across all A+E networ ...
- Facebook Hires MTV Exec To Develop Content
Around the Net in Video, P.J. Bednarski - Friday, February 10, 2017
Facebook has hired MTV's Mina Lefevre to head its content development, anoth ...
- Just Show Us The Deals -- You Can Keep The Content
EuroMail, Sean Hargrave - Friday, February 10, 2017
Nearly half of email marketers think consumers want their carefully crafted pros ...
- Distribution, Not Content, Is King, Says Author
Around the Net in Video, P.J. Bednarski - Thursday, February 9, 2017
Nothing much goes viral unless there are sources that carry it, sa ...
- Brands Not Delivering On Content, Market Share Goes Unclaimed
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 16, 2017
Sophisticated search engine algorithms from Bing and Google look for "precise" answe ...
- Native Video Is On A Growth Trajectory
Native Insider, Tobi Elkin - Wednesday, February 8, 2017
A new report about native advertising suggests that native video is growi ...
- Server-Side Header Bidding Comes To Native Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, February 7, 2017
Programmatic native advertising platform TripleLift launched a server-side header bidding technology f ...
- IPG Mediabrands Unveils New Global Social/Content Agency
MAD, Steve McClellan - Thursday, February 2, 2017
The new agency, dubbed Mediabrands Society, will provide social media and digit ...
- 60% Of Brand Content Is 'Meaningless Clutter,' Havas Study Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, February 1, 2017
Some 60% of the content created by the world's leading 1,500 bran ...
- When 60% Think Brand Content Is 'Clutter' It's Time To Deploy Every Storyteller's Secret Weapon
London Blog, Sean Hargrave - Wednesday, February 1, 2017
The majority of consumers think branded content is just in the w ...
- IAB Tech Lab Unveils Overhaul To Content Taxonomy
Real-Time Daily, Tobi Elkin - Tuesday, January 31, 2017
In a bid to improve levels of transparency and accountability throughout t ...
- Jim Norton Of Conde Nast Elected Chairman Of IAB Board of Directors
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
At its annual leadership meeting in Florida, The Interactive Advertising Bureau (IA ...
- Schafer Condon Carter Launches Content Unit
MAD, Larissa Faw - Thursday, January 26, 2017
Led by Leroy Koetz, SCC's executive broadcast producer/director, the wholly-owned division ...
- A Dose Of Science Mixed With Art
Social Media Insider, Thom Forbes - Thursday, January 26, 2017
Dose is taking what it has learned about predictive, data-driven tech ...
- Amazon Offers $100K Sweetener To Sundance Filmmakers
Around the Net in Video, P.J. Bednarski - Wednesday, January 18, 2017
Amazon will pay $100,000 to filmmakers whose works are official selections ...
- Rooster Teeth Interactive "11 Little Roosters" Starts Now
Around the Net in Video, P.J. Bednarski - Monday, January 16, 2017
The Roosters are international spies who must figure out which one ...
- 'Anime Strike' Service Debuts On Amazon
Around the Net in Video, P.J. Bednarski - Monday, January 16, 2017
Amazon started its own on-demand anime outlet. A subscription to the newly unveil ...