In a new partnership with Snap Inc., A+E Networks will develop original shows for Snapchat’s Discover platform.
The deal will involve talent and brands from across all A+E networks and
franchises. A+E Networks’ digital storytelling unit, 45th & Dean -- a full-service agency supporting brands, shows, advertising and distribution partners -- will create original
SnapChat programming.
The first show is called “Second Chance,” an unscripted series, where “emotional exes, face to face, to explore the breaking point in their relationship
for the first time.”
Snap has made other deals for Snapchat shows -- mostly riffing off existing on-air linear traditional TV programs.
This includes ABC’s “The
Bachelor: Watch Party,” NBC’s “The Voice,” “Tonight Show with Jimmy Fallon,” E!’s “The Rundown” and ESPN’s “Game Day.”
BBC’s “Planet Earth II” will debut on Snapchat on Feb.17.
A+E Networks’ 45th & Dean, which will open a state of the art studio in Brooklyn this spring, will create
content across all platforms, including Snapchat Shows, as well as “experiential marketing initiatives and customized client events.”
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