Myles Peacock has been named CEO of global content production company CreativeDrive, part of the Bertram Capital portfolio of companies. The appointment is effective immediately. He succeeds Paul Price, who has left the company.
Peacock joins the firm from Omnicom Group’s global ad production and distribution agency eg+ worldiwide , where he was President, Americas and Global Brand Leader. He was also a co-founder of the agency.
The appointment comes as CreativeDrive implements plans to boost its offering including expanding its video production, social content and digital services while continuing to build its photography business. As part of that effort the company acquired Hudson Studios late last year.
“Myles has extensive experience in delivering highly-compelling content on a global scale by integrating efficient business process design, tailored technology work flow systems and proactive cost management discipline,” said Jared Ruger, Partner at Bertram Capital and Member of the Board of Directors at CreativeDrive.
Peacock is the second recent senior executive that CreativeDrive has recruited from the holding company ranks. Last fall it tapped Louis-Philippe Cavallo, a veteran of both GroupM and Havas, to be CFO.