- Adobe Rolls Out Accreditation Program With Badge And Certification
MediaDailyNews, Laurie Sullivan - Tuesday, August 9, 2016
Adobe this week will begin officially rolling out a worldwide accreditation progr ...
- Tongal Hires Saatchi Vet To Lead Strategy And Client Development
MAD, Steve McClellan - Monday, August 8, 2016
The content studio has hired Vaughan Emsley to fill the new ro ...
- Accenture Sets Up D.C. Digital Studio
MAD, Larissa Faw - Thursday, August 4, 2016
The Studio is designed to serve as a high-tech collaboration hub, incorporati ...
- Why Search Guru Rob Garner Landed At iProspect
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 4, 2016
Rob Garner's passion for content recently landed him at iProspect as direct ...
- Are You Ready For Olympic Brand Jacking?
London Blog, Sean Hargrave - Wednesday, August 3, 2016
Rio will be a content marketing bonanza, and now that the rul ...
- Contently Launches Document Analytics For Tracking Downloadable Content
Email Marketing Daily, Jess Nelson - Friday, July 22, 2016
Contently, a content marketing company, released a measuring tool Wednesday that trac ...
- A Logical Guide To Context And Marketing
Online Video Daily, Phil Nottingham - Friday, July 22, 2016
The key to growing your business is owning your context. Asking a ...
- Google Defends Anti-Piracy Efforts Amid Criticism From Music, Content Creators
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2016
Google released its latest piracy policy report Wednesday, but the focus tur ...
- Helpful Content Will Retain Subscribers Better Than Endless Sales Emails
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 13, 2016
The vast majority of small businesses are consistently pitching their products. There ...
- Q&A With Accenture Interactive Content Studio's Donna Tuths
Performance Marketing Insider, Aaron Baar - Tuesday, July 12, 2016
A conversation with Accenture Interactive's Donna Tuths about its Digital Content Studi ...
- Brands Emoting Through Emojis
MAD, Caitlin Bergmann - Wednesday, July 6, 2016
Emojis have inspired fashion, influenced politics, chosen contest winners and can ha ...
- Getting Granular On Native
Native Insider, Tobi Elkin - Friday, July 8, 2016
Outbrain's Francois-Xavier Preaut shares his take on native advertising's development, along wi ...
- Publicis Groupe Enters Partnership With Chinese Internet Giant Tencent
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 5, 2016
Publlicis Groupe has entered a partnership with Tencent, the Chinese Internet gian ...
- 77% Of Companies Plan To Increase Content Marketing Budgets
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 5, 2016
Some 77% of companies are planning to increase content marketing budgets ...
- Pirates Are Repenting, But Don't Expect Ad Blockers To Follow Suit
London Blog, Sean Hargrave - Tuesday, July 5, 2016
Content piracy is at a record low, but that doesn't mean ...
- WPP's Busy M&A Week: Invests in Woven Digital, All Def And Strikes Alliance With Tencent
MAD, Steve McClellan - Friday, July 1, 2016
WPP was busy on the deal-making front this week, announcing two strateg ...
- Weaving Channel-Specific Content For An Expanding Brand
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, July 5, 2016
InstaNatural CMO Ethelbert Williams discusses the brand's content strategy as it expan ...
- Yahoo On The Key Ingredients Of Successful Native Advertising
Native Insider, Tobi Elkin - Wednesday, June 29, 2016
Yahoo's Hobson Powell says successful native advertising needs to offer compelling conten ...
- When Cannes Met Hollywood
Online Video Daily, Amanda Malko - Wednesday, June 29, 2016
Cannes Lions 2016 has come to a close, and the dust h ...
- YouTube Still Under The Influence
Around the Net in Video, P.J. Bednarski - Monday, June 27, 2016
The roster of YouTube Red programs unveiled by Susanne Daniels, YouTube ...
- VR Content Producer VrseWorks Wins Entertainment Grand Prix
MAD, Steve McClellan - Friday, June 24, 2016
The firm won for a story it produced for the New Yo ...
- Industry Needs To 'Cut The Crap': 'The Economist' Panel At Cannes
Around the Net in Real-Time, Tobi Elkin - Friday, June 24, 2016
Marc Pritchard, global marketing and brand building officer, P&G, sat on t ...
- Canon USA Names YouTube Creator Anna Akana Next Rebel
MediaDailyNews, Laurie Sullivan - Thursday, June 23, 2016
Canon USA will announce Thursday at VidCon that Anna Akana, YouTube creato ...
- Hearst Tells Advertisers What's Buzzing
Publishers Daily, Erik Sass - Thursday, June 23, 2016
Hearst is helping advertisers align themselves with the most popular content trendi ...
- Search Still Too Difficult For Some To Prove ROI
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2016
Paid and organic search campaigns take a back seat to other marketi ...
- Havas Media, Vice, Mirriad Form Content Partnership
MAD, Larissa Faw - Wednesday, June 22, 2016
The arrangement will allow Havas Media Group clients to digitally integrate ...
- Havas Group, Atom Factory Form Creative Joint Venture, The SMASHD Group
MAD, Laurie Sullivan - Tuesday, June 21, 2016
Announced Tuesday, the two companies describe The SMASHD Group agency model ...
- While Marketers Rely On Content To Make Purchase Decisions, Only 27% Budget For Content Marketing
RTBlog, Tobi Elkin - Wednesday, June 22, 2016
Despite growing evidence that consumers rely on content to make purchase decision ...
- Conductor Redesigns Searchlight Navigation Based On Brands' Best Practices
SearchBlog, Laurie Sullivan - Wednesday, June 22, 2016
Visual content is the tool that marketers and consumers use to resear ...
- Yahoo In Cannes Puts Emphasis On Branded Content, Storytelling, Mobile
MediaDailyNews, Laurie Sullivan - Monday, June 20, 2016
At Cannes Lions Monday, Yahoo announced a branded content initiative that Dasan ...