Dubbed “VF Hive on Cheddar,” the series will broadcast weekly from Cheddar’s studios on the trading floor of the New York Stock Exchange and the Sprint Flatiron Building Store, featuring Vanity Fair reporters and editors.
“VF Hive on Cheddar” will premiere on February 19 and subsequently air live every Thursday at noon. The show will broadcast on the Facebook Live pages of Vanity Fair and Cheddar, Cheddar’s linear network on Sling TV, Amazon and other platforms, as well as across Condé Nast’s digital networks.
Vanity Fair editor Graydon Carter called the upcoming series “a terrific representation of how people are consuming media more voraciously than ever.”
Cheddar was founded by former president and CEO of BuzzFeed, Jon Steinberg, as a business news network for a younger audience than Bloomberg or Forbes. That is a seemingly valuable demographic for Vanity Fair and Condé Nast.
Hive was launched in June 2016, and has since hit nearly 6 million monthly unique visitors.
Condé Nast Entertainment (CNE) already produces more than 5,000 pieces of original digital content per year and has six unscripted television series in production, including “Last Chance U” on Netflix.
In November, CNE reached 20 million unique visitors, a 58% increase year-over-year. The average viewer watched 38 minutes of CNE’s digital video content.
Other publishing companies have recently pursued video streaming programming. For example, last May Time Inc. launched the ad-supported “over-the-top” video streaming service People/Entertainment Weekly Network to tap into cord-cutters’ desire for original online programming.