- Demand Media Rebrands To Leaf Group
Publishers Daily, Sara Guaglione - Wednesday, November 9, 2016
Once deemed a "content farm" -- a term used to describe ...
- Nylon Media Forms Content Studio
Publishers Daily, Sara Guaglione - Wednesday, November 9, 2016
Nylon Media, publisher of entertainment and fashion magazine 'Nylon,' is expanding i ...
- HGTV, Food Network Shows Exit Neflix Soon
Around the Net in Video, P.J. Bednarski - Wednesday, November 9, 2016
Scripps Networks Interactive Scripps is ending its distribution deal with Netflix f ...
- Adobe Gives Content Creators Data On How Videos Perform
Online Video Daily, Laurie Sullivan - Wednesday, November 2, 2016
The move brings Adobe Analytics into the Social Publishing panel, a marketi ...
- Criteo, SteelHouse Agree To End Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2016
Ad tech rivals Criteo and SteelHouse have agreed to dismiss their respecti ...
- Mattel Turns To Crowdsourcing Community To Create Content
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2016
Christopher Keenan, EVP of content production at Mattel, wants to create ...
- Turner Sports, Google Create, Post Video Ads During Game
Television News Daily, Laurie Sullivan - Thursday, October 27, 2016
Turner Sports and Google have teamed to create in-the-moment video ads ...
- Senate Panel Calls 'Wrong' Time Warner CEO To Testify
Around the Net in Video, P.J. Bednarski - Thursday, October 27, 2016
After AT&T announced its $85.4 billion merger deal with Time Warner Inc ...
- BloomReach Acquires Hippo, Creates Content Management Business Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2016
BloomReach took a leap into content management Wednesday, announcing the acquisition ...
- Gating Content To Earn Leads
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 21, 2016
Have you ever considered gating your content to get leads? asks Ra ...
- Bloomberg Media Signs Distribution Deals With Trade Pubs
Publishers Daily, Sara Guaglione - Tuesday, October 18, 2016
Bloomberg Media announced a new third-party content partnership to distribute content fr ...
- Marketers Want To Measure Content's Impact, But How?
Around the Net In MAD London, Sean Hargrave - Monday, October 17, 2016
A new report from the Content Marketing Association on measuring effectiveness fou ...
- Participant Media Picks Up SoulPancake
Around the Net in Video, P.J. Bednarski - Friday, October 14, 2016
SoulPancake is a social good video property founded in 2009 by actor-comedi ...
- Louis CK Says 'Horace And Pete' Coming To Hulu
Around the Net in Video, P.J. Bednarski - Thursday, October 13, 2016
The video series the comedian debuted with no publicity, and sold ...
- Vemba, SpotX Partner On Video Syndication Suite
Real-Time Daily, Philip Rosenstein - Wednesday, October 12, 2016
Vemba, a video discovery and distribution platform, and SpotX announced on Wednesd ...
- Cord-Cutting And Content Creation: Who Is In Survival Mode?
TV Watch, Wayne Friedman - Wednesday, October 12, 2016
Longtime veteran media and TV executive Barry Diller says traditional TV ...
- Intel IQ Shares Its Content Strategy
SearchBlog, Laurie Sullivan - Friday, October 7, 2016
The amount of content and the demand for attention from brands continu ...
- Unilever Launches Content Divisions
Around the Net In MAD London, Sean Hargrave - Friday, September 30, 2016
The FMCG giant has partnered with agency group Oliver to create U-Studi ...
- Vimeo Fronting For 3 New Female-Featured Projects
Around the Net in Video, P.J. Bednarski - Thursday, September 22, 2016
Vimeo announced three new projects involving women in front of a ...
- Streaming Video Goes To The College Library
Around the Net in Video, P.J. Bednarski - Thursday, September 22, 2016
Streaming video makes library materials available on any device, at any tim ...
- Verizon Might Start Steering Struggling 'Vessel'
VidBlog, P.J. Bednarski - Thursday, September 22, 2016
Verizon, which picked up legacy brands like Yahoo and AOL, is n ...
- Designers Challenged With Creating Content For Wearables
AI & IoT Daily, Chase Martin - Thursday, September 15, 2016
Although consumer interest may be high when it comes to wearables, mo ...
- Meredith Reveals Brand Partnership Initiative At First BrandFront Presentation
Publishers Daily, Sara Guaglione - Wednesday, September 14, 2016
At its first BrandFront presentation, Meredith Corp. unveiled an initiative for i ...
- Advertisers Look To Emotional 'Moments' To Drive Engagement, Content Experiences
MediaDailyNews, Laurie Sullivan - Thursday, September 8, 2016
Advertisers are increasingly moving toward a focus on consumer behavior that creat ...
- How To Broadly Focus Content And Still Get Results
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 2, 2016
Rand Fishkin discusses why marketers should have a broader vision when ...
- What's The Lost Revenue From Bots Scraping Original Content?
SearchBlog, Laurie Sullivan - Wednesday, August 31, 2016
Bots -- which some estimate make up about 46% of Web traff ...
- That Crazy Canadian Agency Is at It Again, This Time Pitching Both Clinton And Trump Campaigns
Mediapsssst, Richard Whitman - Monday, August 29, 2016
The video, which also includes several spoof Clinton and Trump ads, mar ...
- IRIS.TV And Vemba Join Forces To Increase Video Personalization Using Machine Learning
Real-Time Daily, Philip Rosenstein - Monday, August 29, 2016
Cloud-based video programming system IRIS.TV, announced a partnership with Vemba, a premi ...
- Social Media Reflects Racial Divide
The Social Graf, Erik Sass - Tuesday, August 16, 2016
While concerns about social media "echo chambers" are well established -- includi ...
- Bynder Secures $22M In Funding To Support Asset Overload
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2016
Bynder, a branding automation company, announced Thursday a $22.3 million Series ...