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How To Broadly Focus Content And Still Get Results

  • Moz, Friday, September 2, 2016 12:30 PM

Rand Fishkin discusses why marketers should have a broader vision when it comes to knowing what type of content to create. Don't always write ans use extremely focused content, Fishkin explains. Instead, think about content that potentially directly converts some customers, helps earn links and press mentions, reaches new audiences, and grows the brands awareness and authority. Fishkin tells marketers how that's done.

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