- The Cost Of Editorial Independence
Show Daily, Gavin O'Malley - Wednesday, June 11, 2014
With publishers and networks under intense financial pressure, it's never been mo ...
- Just In Time For Father's Day, A Weepy Tale Of Two Moms
MAD, Steve McClellan - Monday, June 9, 2014
The film, from Ogilvy & Mather Singapore, for client Unilever, features re ...
- Tango Goes Deeper With Content, Advertising
MoBlog, Mark Walsh - Tuesday, June 10, 2014
Among the top messaging apps, Tango might be thought of as t ...
- Why Brands Fail At Content
Show Daily, Gavin O'Malley - Tuesday, June 10, 2014
Why are brands struggling with their content strategies? Nicole Bohorad, Senior Manag ...
- Should Brands Just Let Social Media Fires Burn?
Show Daily, Gavin O'Malley - Monday, June 9, 2014
It's news to us, but there are apparently some economists that thi ...
- Hearst Digital Appoints Sosin SVP
MediaDailyNews, Erik Sass - Wednesday, June 4, 2014
Lee Sosin has been appointed senior vice president at Hearst Magazines Digit ...
- Necessity Is The Mother Of New TV Ratings, Seeks To Shed Light On Dark Continent
MediaDailyNews, Joe Mandese - Thursday, June 5, 2014
As far as tent-pole television events go, there is only one th ...
- Grey Is Not An Ad Agency
Mediapsssst, Richard Whitman - Wednesday, June 4, 2014
Grey is not an ad agency. Say what? Yes, it's true. ...
- The Crusades Lasted 200 Years. I'm Just Getting Started
Garfield at Large, Bob Garfield - Monday, June 2, 2014
What you are reading is sponsored content, because this is an advertising-support ...
- Hidden Valley Offers Meal, Activity Ideas Via Mobile
Marketing Daily, Karlene Lukovitz - Thursday, May 29, 2014
The idea is to help families make "crunch time" -- the bu ...
- Hulu May Give Another Year To 'Community'
Around the Net in Video, P.J. Bednarski - Thursday, May 29, 2014
Hulu and "Community" producers Sony Pictures Television are in talks for a six ...
- India Cricket Beats Olympics Live Streaming Record
Around the Net in Video, P.J. Bednarski - Thursday, May 29, 2014
A Mumbai video streamer, Starsports,says back-to-back cricket matches attracted 2.8 million viewer ...
- Ed Powers Named CEO Craft Worldwide
MAD, Steve McClellan - Wednesday, May 28, 2014
He replaces Fred Schuster, who left the McCann global production and distributi ...
- Creating Content Tips From AMAs
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 28, 2014
Miranda Miller shares some valuable content marketing tips from the latest Inbou ...
- One Piece Of Video Content Creates Millions Of Unique Experiences
SearchBlog, Laurie Sullivan - Thursday, May 22, 2014
Marketers must approach the creation of video as an experience to te ...
- Mindshare Options 'The Rise of Superman' For TV, Film, Digital Development
MAD, Steve McClellan - Monday, May 19, 2014
The agency and several partners, including author Steven Kotler, are developing t ...
- Chipotle Bags, Cups Offer Essays By Authors, Comics
Marketing Daily, Karlene Lukovitz - Monday, May 19, 2014
The initiative, called Cultivating Thought, offers thoughts not published elsewhere from To ...
- How To Stick Out In A Sea Of Content
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 19, 2014
Elisa Gabbert believes it's time to become contrary when creating content. S ...
- Thinking Differently About Search, Schema.org Mark-Up Language In The Age Of The Internet Of Things
SearchBlog, Laurie Sullivan - Friday, May 16, 2014
The Internet of Things will require search marketers to think differently abo ...
- Mom's Thoughts Featured In LG Appliance Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2014
The humorous campaign, "Mom's Inner Voice," rolling out over the next s ...
- TNT Focuses On New Drama, Brand Push
MediaDailyNews, Wayne Friedman - Wednesday, May 14, 2014
TNT's new prime-time programming -- heavy on drama -- will get so ...
- LA Agency Stun Creative Expands Into TV, Web Programming
MAD, Steve McClellan - Monday, May 12, 2014
Los Angeles-based agency Stun Creative has just hired TV production veteran Mar ...
- Paid Media Won't Buy Brands Love
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 13, 2014
Conductor has created a business framework and platform supporting Web Presence Managemen ...
- Jeep Hits The Beach With Wrangler Altitude
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Two of the four TV spots feature point guard Kyrie Irving, w ...
- Consumers Reading Blogs From Favorite Brands
Research Brief, Jack Loechner - Monday, May 12, 2014
According to a new survey, fielded by TNS and developed by ...
- Vevo Goes Native With Mirriad And Twitter
Online Video Daily, Gavin O'Malley - Monday, May 5, 2014
Vevo is tapping the native ad specialists at Mirriad to mix bra ...
- Leveraging Disruption In The Media Industry
MAD, Janet Balis - Thursday, May 1, 2014
Instead of being threatened by consumer openness to multiple content sources, med ...
- Microsoft To Debut Xbox Originals, New Programming Lineup
MediaDailyNews, Gavin O'Malley - Monday, April 28, 2014
Ahead of its scheduled NewFronts presentation on Monday afternoon, Microsoft announced ...
- Matomy Launches SSP For Video Ads, Taps Vidible As Exchange
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Matomy Media Group, a performance marketing company, on Tuesday announced Matomy Vide ...
- Search Data Drives Strategy, Wells Fargo Advisors CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Looking for a financial adviser could take months. Consumers take to sear ...