- Claritin, Zyrtec Enlist Celebrities For Promo
Marketing Daily, Tanya Gazdik - Monday, March 22, 2010
Schering-Plough's Claritin is teaming up with "American Idol" judge Kara DioGuardi ...
- Facebook Helps Burgerville Woo Young Adults
Marketing Daily, Karlene Lukovitz - Wednesday, March 17, 2010
For voters, there's no prize, just the fun of helping influence t ...
- Aeropostale Seeks 'Real' Teens For New Ads
Marketing Daily, - Tuesday, March 16, 2010
Teen retailer Aeropostale has launched a "Real Teens 2010" contest, looking f ...
- Unilever's Degree Targets The 'Wild' In Men
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
To attract the men, the Unilever brand has partnered with the Discove ...
- Netflix Cancels Contest On Privacy Concerns
Marketing Daily, - Friday, March 12, 2010
On its corporate blog, Netflix announced March 12 that it has cancell ...
- Jenn-Air Ratchets It Up A Notch With Series
Marketing Daily, Aaron Baar - Wednesday, March 10, 2010
The Web series is part of a larger marketing campaign designed ...
- 2K Sports Dangles $1 Million In Game Contest
Marketing Daily, Aaron Baar - Friday, March 5, 2010
The company is promoting the program with an integrated advertising campaign th ...
- Samsung Names Contest Winners
Marketing Daily, - Monday, March 1, 2010
The team of Ethan Newberry and Lindsay Harbert competed against others ...
- South Africa, CMO Council Team On Branding
Marketing Daily, Karlene Lukovitz - Monday, March 1, 2010
As the first project in its new GeoBranding Center, the CMO Counc ...
- Dawn Professional Launches Contest
Marketing Daily, - Tuesday, February 16, 2010
Dawn Professional, Procter & Gamble's commercial line of dishwashing detergent, is launchi ...
- Tide Links Products To Venus Williams, Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, February 10, 2010
Williams will be used in TV, print, in-store and online advertising, includi ...
- Staples Kicks Off New Product Eco-Challenge
Marketing Daily, - Tuesday, February 9, 2010
In conjunction with Rochester Institute of Technology's Golisano Institute for Sustainability, Stapl ...
- Simmons Asks Consumers To 'Tweet For Sleep'
Marketing Daily, Tanya Gazdik - Tuesday, February 9, 2010
"We've already seen an increase in our Twitter followers, and we'll contin ...
- Hess Launches Giveaway For East Coasters
Marketing Daily, - Monday, February 8, 2010
No purchase is necessary, and contestants can enter once a day throu ...
- Dunkin' Contest Kicks Off 60th Anniversary
Marketing Daily, Tanya Gazdik - Monday, February 8, 2010
Donut lovers can channel their imagination and love for donuts for t ...
- InterContinental Jumps On Hilton's Loyalty Leap
Marketing Daily, Karl Greenberg - Thursday, February 4, 2010
"When someone like Hilton raises the point price by 20% in o ...
- New Belgium Brewing Gets 'Hopped Up'
Marketing Daily, Karlene Lukovitz - Wednesday, February 3, 2010
"Our brands are obviously among our strongest assets, so we support th ...
- Coke Zero Enters 'Bracketville' Via Contest
Marketing Daily, Tanya Gazdik - Tuesday, February 2, 2010
Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhan ...
- Jim Beam Thanks Troops Via VIP Contest
Marketing Daily, Karlene Lukovitz - Tuesday, February 2, 2010
As for Jim Beam's overall marketing focus, the brand has been conscious ...
- 2K Sports Dangles $1M In MLB Game Contest
Marketing Daily, - Friday, January 29, 2010
Game developer 2K Sports will give a $1 million cash prize ...
- Sunkist Teams With Dick Vitale For Contest
Marketing Daily, - Tuesday, January 19, 2010
Sunkist Soda has teamed up with Dick Vitale to find the be ...
- Kara DioGuardi To Judge Folgers Contest
Marketing Daily, - Tuesday, January 19, 2010
Folgers is inviting Americans to create their own versions of its 25-year-o ...
- Marzetti Salad Dressings Offers Recipe Contest
Marketing Daily, - Saturday, January 16, 2010
Marzetti Salad Dressings has launched a "Release Your Inner Chef" contest wi ...
- Gerber Launching Umbrella Campaign For New 'Generation'
Around the Net In Brand Marketing, Thom Forbes - Friday, January 15, 2010
Gerber is launching a new campaign today on "Live! With Regis a ...
- Fidelity Hosts 'Green Line' Video Contest
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2010
The contest, which runs through Feb. 19 via YouTube, links with Boston-bas ...
- Gorton's Launches 'Recipe Renovation' Contest
Marketing Daily, - Friday, January 8, 2010
Gorton's Seafood is employing a "Grilled Recipe Renovation Contest" to drive awarene ...
- The Million-Dollar No-No
OMMA Magazine, Todd Zuniga - Friday, May 14, 2010
For joystick jockeys, all that's required to play pro baseball is $ ...